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Title Technology trends in digital servicesAuthor(s) Södergård, CajCitation Metropolia guest lecture 21.1.2014.

42 pagesDate 2014Rights Author. This article can be downloaded for

pesonal use only.

Technology Trends in Digital Services

Metropolia Guest Lecture, 21.1.2014Prof. Caj SödergårdVTT Technical Research Centre of Finland

214/11/2014

How to serve the multitude ofuser devices ?

Smart interaction with contentand services

Targeting the user

Topics

314/11/2014

Currently

Print first Digital first

414/11/2014

Coming years: A lot of mobile screens….

414/11/2014

Mobile first

514/11/2014

Electronic paper

Source: Leia Media, Next Media

Low-cost replacement for paper – not a tablet computer

Power source = a photocell layer

614/11/2014

Smart television

Source: Samsung

Source: LG Electronics, Flickr

714/11/2014

Immersion: ’Sense of Realness’ & ’Sense of Being There’ (NHK)

Ref: Nishida, Y., Masaoka, K., Sugawara, M., Ohmura, K., Emoto, M., Nakasu, E. (2011) Super Hi-Vision System Offering Enhanced Sense of Presence and New Visual Experience. IBCTechnical Papers, IBC, Amsterdam 2011

2K = FullHD

optimal 4K viewing distance =screen diameter (e.g. 60” -> 1.5m)

H =screen height(=½ diameter)

N.B. The amount of bits requiredto transmit video reduces

50% every five years(DVI MPEG MPEG-2 h.264 h.265 …)

Today: FullHD, 6 MbpsIn 2020: FullHD, 2 Mbps

In 2020: 4K, 8 MbpsIn 2030: 8K, 8 Mbps

So, 4K is coming, and so is 8K(if your have a big living room!)

814/11/2014

A TV for tomorrow?

Transparent LCD Window by Samsung, Cebit 2011CC Patrick ”H~”, Flickr

NDS Project Fresco, NAB 2013

914/11/2014

Glasses

914/11/2014

Source: Antonio Zugaldia, Flickr

1014/11/2014

Smart watches

Source:Bin im Garten, Wikipedia

1114/11/2014

Public screens – digital signage

Source: Next Media

4K!8K!!

(you may getclose enough for

immersion)

1214/11/2014

How to manage the terminal “chaos”:Multichannel publishing: Create once - publish everywhere

Content

1314/11/2014

How – by future friendly content

Separate content and presentationLong traditions (…Aristotle)SGMLHTML + Stylesheet CSS…XML, XHTMLHTML5ePub

Source:VTT

1414/11/2014

“Rhetoricians have long created andused a distinction “between what iscommunicated through language andhow this is communicated”:

Aristotle phrased this as the differencebetween logos (the logical content of aspeech) and lexis (the style anddelivery of a speech)

Gideon Burton in “Silva Rhetoricae”

Already the ancient Greeks separated content and presentation

1514/11/2014

Future proof content

Separate content and presentationLong traditions (…Aristotle)SGMLHTML + Stylesheet CSS…XML, XHTMLHTML5ePub

Saving metadata – more to do now, butsave time later on

Modern Content Management System(CMS) should enable this ResponsiveWeb design

In practise difficult – what you say isoften coded visually

Source:VTT

1614/11/2014

Two visualisations of the same content using HTML5

Source:VTTPhone view Tablet view

1714/11/2014

How to serve the multitude ofuser devices ?

Smart interaction with content

Topics

1814/11/2014

Smart interaction with content

The magic of touch

ia

1914/11/2014

Source: Kaisa Aalto,Next Media seminar 16.2.2012

2014/11/2014

Smart interaction with content

The magic of touch

ia

2114/11/2014

Smart interaction with content

The magic of touch

Speech recognition

Gesture, finger, face recognition

ia

Source: VTT

2214/11/2014

Window Shopping – case Adidas

Source: Yahoo

2314/11/2014

Interaction – consider the context

All Flickr photos CC http://creativecommons.org/licenses/by/2.0/

CC Giuliano Maiolini, Flickr

CC Logan Ingalls, Flickr

CC Mike Baird, Flickr

CC Cushing Memorial Library and Archives, Flickr

CC Monica Nuñez, Flickr

2414/11/2014

Interaction – consider the context

What you can dois not necessarilywhat you shoulddo…

CC Anna ”overbreathing”, Flickr CC Vernon Chan, Flickr

?

2514/11/2014

Interaction – consider the device

CC Mike McCune, Flickr

CC Veronica Belmont, Flickr

2614/11/2014

Speech recognitionSpeech recognitionGesture controlGesture control

Brain-computerBrain-computer

http://www.gartner.com/newsroom/id/2575515

2714/11/2014

Smart interaction with content

The magic of touch

Speech recognition

Gesture, finger, face recognition

Future: thought, feeling….

ia

Source: VTT

Source: Next Media

2814/11/2014

How to serve the multitude ofuser devices ?

Smart interaction with contentand services

Targeting the user

Topics

2914/11/2014

Content targeted to user situation (context)

Enhancing real world view withvirtual objects (Augmented Reality)

Demands accurate 3D tracking

Presenting objects (shops,attractions…) in the camera view ofyour phone

City Lens. Source: Nokia

Source:VTT & InGlobe

3014/11/2014

…like news in spatial context

Experiment in the Finnish Next Media programView places of news and eventannouncementsThe items are places in camera view of yourmobile phone (Augmented Reality)

Next Media project

Research partner: VTT

Company partners: Sanoma, Undo, ForumVirium,

3114/11/2014

Smart environments talk to you…

Through

QR codes

Bluetooth

Geolocation

Near field communication(NFC)

3214/11/2014

Targeting interests, social networks

Source: profile.vtt.fi

3314/11/2014

Summary: Find a selling combination

CurrentTo keep track of Web serverDevice: PC

User devices

print mobile TV glass watch

Interaction

touch speech gesture brain

Targeting

location task interest social

3414/11/2014

Summary: Find a selling combination

CurrentTo keep track of Web serverDevice: PC

User devices

print mobile TV glass watch

Interaction

touch speech gesture brain

Targeting

location task interest social

x x x

3514/11/2014

Summary: Find a selling combination

CurrentTo keep track of Web serverDevice: PC

User devices

print mobile TV glass watch

Interaction

touch speech gesture brain

Targeting

location task interest social

x x x

3614/11/2014

Summary: Find a selling combination

CurrentTo keep track of Web serverDevice: PC

User devices

print mobile TV glass watch

Interaction

touch speech gesture brain

Targeting

location task interest social

x x x

x x x x x

3714/11/2014

Summary: Find a selling combination

CurrentTo keep track of Web serverDevice: PC

User devices

print mobile TV glass watch

Interaction

touch speech gesture brain

Targeting

location task interest social

x x x

x x x x x

3814/11/2014

Summary: Find a selling combination

CurrentTo keep track of Web serverDevice: PC

User devices

print mobile TV glass watch

Interaction

touch speech gesture brain

Targeting

location task interest social

x x x

x x x x x

x x x x x x x x

3914/11/2014

Summary: Find a selling combination

CurrentTo keep track of Web serverDevice: PC

User devices

print mobile TV glass watch

Interaction

touch speech gesture brain

Targeting

location task interest social

x x x

x x x x x

x x x x x x x x

4014/11/2014

VTT creates business from technology

4114/11/2014

…like VTT´s media chair

Camera

2D-Code

Loadspeakers Video display

4214/11/2014

Source: KMT