thirsty for innovation? here is the future of …
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CATEGORIES
THIRSTY FOR INNOVATION? HERE IS THEFUTURE OF BEVERAGES.
Sources• New Product Development Outlook for Beverages (J. Jacobsen) Beverage Industries Magazine, 2017.• 2018 New Product Development Outlook for Beverages, (J. Jacobsen) Beverage Industries Magazine, 2018.• Multisensory Design: Reaching Out to Touch the Consumer, (C. Spence, A. Gallace) Psychology & Marketing,
2011, 28(3), 267-308.• Eco-Packaging Campaign through Motion Graphics, (H. Muhammad, W. Swasty) Advances in Economics
Business and Management Research, 2017, 41, 81-84.
I 2017 201872% 60% 58% 37% 33% 28% 28% 28% 26% 16% 62% 47% 47% 43% 28% 27% 25% 25% 18% 18%
Natural Healthy Organic EnergyBoosting
Conve-nience
LowCal.
Probiotic/Prebiotic
Vitamin/MineralFortified
LowSugar
HighProtein
Natural CleanLabel
Healthy Organic Conve-nience
LowSugar
EnergyBoosting
LowCal.
HighProtein
Probiotic/Prebiotic
Which trends do you think will be the most popular in 2018?A comparison with answers from 2017.
COMPOSITION2The new trend is globally local! Several studies have identified the new trends concerning the composition of drinking products.
Consumers are more focused on fewer categories
NEW INGREDIENTSAND TECHNIQUESKombuchaMicroalgaeCannabisPlant-Based Proteins
NEW FLAVORSGreen CoffeeElderflowerMushroomsBaobabHibiscus
NEW PRODUCTS Apple Dessert Drink Rosé CiderExotic Iced Teas
• Thai Oolong Tea• Butterfly Peaflower Tea• Aam Panna Tea
Mocktails
TIPS: Easy access to the Internet makes the consumeraware of new products and their properties. Augmented reality
could aid companies in getting their products noticed.
PACKAGING3Change is necessary, especially when it can help meet consumers’ needs.
New DesignsBright colors, iridescence or fluorescence to attract millennials; caps and closures providing ease of opening for the bottlesor cans.
TIPS: A product with a unique shape allows it to be noticed among the thousands of similarly shaped containers!
MultisensoryDesignSight, sound, touch,smell, taste and their interconnections all playan important role in product evaluation.
MaterialsUrge to replace foodpackaging with materialsthat are eco-friendly andsafe for health! The new trend is named ECO-PACKAGING.
(Source: Jacobsen, 2017, 2018)
This infographic is a product of Foerstel Design, where we believe in the power of market research and consumer insights to drive intelligent and informed design and marketing strategy. foerstel.com