thinklab workbook

WORK BOOKedition II

WE CREATE EXPERIENCES

INTUITIVE – BRAVE – INGENIUS

With a defined set of values and behaviours, we make informed decisions about everything we do, every day.

Combining strategy, creative and technology, we breathe life into your brand. From a responsive website to a global campaign our process remains consistent.

01536 770270 thinklab.co.uk ukthinklab ukthinklab thinklab [email protected]

DESIGN – CREATE – DELIVER

Our simple proven formula. We love utilising every touchpoint available in order for your message to be heard.

We’re a vibrant agency that lead current trends in design and development and hold a wealth of experience in a variety of specialist areas.


MOBILE DEVICESResponsive websites, mobile sites, phone apps, development

VISUAL DEVELOPMENTFilm production, location & studio shoots, 360º panoramas

BRANDINGInventive, impactful design

OFFLINE COMMUNICATIONCreative concept & design, advertising to POS

ONLINE COMMUNICATIONWebsite design, ecommerce, bespoke CMS, e-marketing

SOCIAL ENVIRONMENTSIncrease engagement & brand advocates

At thinklab, we believe creativity is the life source for your success. We plant the creative seeds then hand them over to you.

Once they’ve infiltrated every aspect of your business you can sit back and reap the rewards of your investment.


OUR EXPERTISE & SKILLS

We’ve been working with adidas many years now and have played a crucial creative role in their many wide and varied campaigns.

Working on various off and online projects, the most significant for us was adidas Thunder Run 24hr – a challenging, fun fuelled 24hr off-road running race where each runner or

teams of runners accumulate laps.

Since it began, we’ve been creatively directing TR24 and continue to ensure its success year on year. From branding, advertising, designing the merchandise (t-shirts, medals and

trophies), photography, video production and documentaries, website, e-marketing, microsite builds, social media management, event signage, exhibition stands, literature and POS

at events and stores - adidas know they can rely on us at short notice and we are constantly praised on the quality and speed of our work.


Subzero contacted us and requested a brand refresh. As a leading manufacture of highly technical clothing we had to ensure the refresh positioned them as leaders in their field.

We worked our creative alchemy on their logo and completely redesigned their packaging range; the design is clean with technical illustrations. This gave us the basis on which to

design a new trade exhibition presence, with full advertising campaigns and new product POS. They received outstanding feedback. This success has ensured their continued growth

in UK and around the World.


Specialized required an agency they could rely on, an agency that would take control of projects and manage them from initial conceptual designs through to completion.

Specialized chose to work with thinklab as their design partner and to-date we have designed the vast majority of their brochures, leaflets and in-store POS.


Over the years thinklab have gained experience working with the food industry. Authentic Brazilian, a manufacturer and distributor of high quality South American food have

been with us now for some time.

We created a brand logo to reflect the products’ origin and branding that would translate across into the European market. The packaging was designed to stand out from its

competitors and other western brands, delivering a clear message without confusing the customer. As a result of our online and social media campaigns, Authentic Brazilian have

gained a strong following and improved online presence. The combination of these high quality products and thinklab’s creative direction, both on and offline, has resulted in the likes

of Tesco now stocking Authentic Brazilian.


Yet another pitch win, to design the new website for Blank Canvas. Their new responsive website works hard as a desktop website and for iPhones and iPads too. We also threw

in a load of cutting edge goodies and social media integration. Blank Canvas gave us a very easy brief - ‘Make our new site cool’! So we did. Design styling and a complete branding

overhaul was applied to all advertising campaigns offline and online and through all social media networks.

thinklab designed a custom high impact web platform using HTML5 elements and jquery to make an intuitive online presence that will stand the test of time. We integrated a very

flexible CMS solution so that Blank Canvas could manage their updates as frequently as they desired.


Best selling power tool manufacturer, Hitachi, asked thinklab to design their new website. The site is a total overhaul of their previous website, re-enforcing their position as

leaders in the power tool market.

The new website uses the latest responsive technologies, including 360 product spins which makes it not only easier for consumers, retailers and tradesmen to find their products

using a richer user interface, but also offers thorough and up-to-date information about their products via their mobile, tablet or computer.

Users can now easily locate a product thanks to the extensive user-friendly content and navigation facilities. Consumers can also see videos of Hitachi tools in action as the sites

social media channels are fully integrated.


The British home improvement store, Homebase, requested a bespoke re-design of their tired site. By using a host of interactive elements users can now navigate with

ease, which makes for an improved user experience and a growth in online sales.

We designed many email marketing campaigns for their vast client base, which resulted in a seamless transition from web to sale conversions.


Commercial, product and food photography specialists Frasershot needed a re-design of their old website. thinklab built a responsive wordpress site, gave them a complete

online rebrand, with logo and full CMS migration. The redevelopment was additionally supported with comprehensive offline advertising.


Wiggle Mountain Mayhem contacted thinklab for help with their social media. We worked with their marketing objectives and built structured content schedules; redesigned

their social media channels, designed and implemented fully branded, responsive competition widgets/apps and ran advertising campaigns.

We provided monthly reports and successfully engaged and grew their brand advocates. In less than a year we grew their followers and engagement levels by more than 160%.


JUST THE TIP OF...


thinklab workbook

Documents

ukthinklab ukthinklab

advertising campaigns

creative alchemy

creative seeds

brand refresh

success year

stores adidas

adidas thunder