2015: An Automotive Feast Attended by Picky Eaters
Michelle KrebsDirector of Automotive Relations, Cox Automotive
Senior Analyst, AutoTrader
thinkLA Automotive Breakfast | April 29, 2015
Kelley Blue Book’s 2015 Forecast
16.9 MILLION
LIGHT VEHICLE SALES
Up 2% from 2014’s 16.5 million
Unprecedented 6th consecutive year of higher
sales
2015 Q1 sales +6%
2015 Q1 Total Crossovers/SUVs +12%SUVs +24% • Crossovers +8%
What’s Hot
2015 Q1 Total Trucks +12%Big Trucks +7% • Small Trucks +60%
What’s Hot
2015 Q1 Luxury Vehicles +8%Luxury Cars +1% • Luxury Utilities +31%
What’s Hot
2015 Q1 Cars FlatSmall Cars +3% • Midsize Cars -3% • Big Cars -
52%
What’s Not – Cars
2015 Q1 Hybrids/EVs TBD% -11%
What’s Not – Hybrids/EVs
Lincoln Continental Concept
Cadillac CT6
Scrumptious Luxury
The Champagne
Jaguar XF
Sizzling Hot PerformanceFord GT
McLaren MP4
Acura NSX
Healthy VegetablesChevrolet BoltChevrolet Volt
Toyota Mirai
2015: An Automotive Feast Attended by Picky Eaters
Michelle KrebsDirector of Automotive Relations, Cox Automotive
Senior Analyst, AutoTrader
thinkLA Automotive Breakfast | April 29, 2015