thinking outside the bubble: how to build a valuable b2b audience
TRANSCRIPT
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© 2016 Brandwatch.com
Webinar/Thinking outside the bubble: How to build a valuable B2B audience
CEO, Perks [email protected] @laurenperkins
Lauren PerkinsData Scientist, [email protected] @benj_pettit
Benj PetitProduct Marketing [email protected] @najttaylor
Nick Taylor
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© 2016 Brandwatch.com
Coming Up
• What is ‘my audience’?• How do I define my target B2B audience?• What do I do once I’ve found them?• Who are my influencers?• What does success look like?
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© 2016 Brandwatch.com3
Don’t be shy/We’d love your participation
• Ask questions in the session chat
• Tweet about our discussion
@brandwatch
#brandwatchtips
A download and recording of the webinar will be made available after the event
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What is “my audience”?
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What is “my audience”?
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How do I define my target B2B audience?
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What is “my audience”?
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What do I do once I’ve found them?
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What is “my audience”?
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How important are influencers?
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What is “my audience”?
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What is “my audience”?
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What does success look like?
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Q & A
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