thinking outside the big box: strategies for healthy food retail
TRANSCRIPT
Community Food Security Coalition ConferenceNovember 6, 2011
Brahm Ahmadi, People’s Community MarketHeather Wooten, Public Health Law & Policy
Sabrina Wu, HOPE Collaborative
Thinking outside the Big Box: Strategies for Healthy Food Retail
• Welcome and presenter intros• Icebreaker• Overview and framing of issue• Policies for healthy food retail• Values-based food retail• Small group exercise• Small group reportbacks• Closing and evaluations
Agenda
Icebreaker
• Name• Organization or where
you are from• What interests you
about this topic?
Access vs. Values?
Thinking
Outside the Big Box
Heather Wooten, MCPThis material cannot be copied or reproduced without permission. ©2011
Policiesfor
Grocery
market forces public policy
“food landscape”+ =
3 key ways policies work:
Require Incentivize Restrict
REQUIRECondition neighborhood markets (convenience stores) at the time of development review to incorporate the sale of fresh fruits and vegetables.
Watsonville, CA
Buildings containing fresh food markets are allowed one additional square foot of floor area for each square foot of fresh food market floor area included within the building
PHILADELPHIA, PA (DRAFT)
INCENTIVIZE
The first 10,000 sq. ft. of floor area in a fresh food market is exempt from minimum off-street parking requirements.
PHILADELPHIA, PA (DRAFT)
INCENTIVIZE
RESTRICT…proposal will not adversely
affect adjacent or nearby public parks or schools
OAKLAND, CA
VS.public resources
community benefit
FinancingTax incentivesPlanning & zoningSite/location assistance
Public resources:
Local hire policyLiving wage policyLabor lawsStocking requirementsEBT/WIC
Community benefit:
Tools & Resources
Disclaimer
The information provided in this seminar is for informational purposes only, and does not constitute legal advice. Public Health Law & Policy does not enter into attorney-client relationships.
The primary purpose of this training is to address legal and/or policy options to improve public health. There is no intent to reflect a view on specific legislation. PHLP incorporates objective non-partisan analysis, study, and research in all our work.
©2011
Mobile Market
Produce Stands
Grub Box CSA
$58,000,000Annually
Demand Served Demand Unserved
West Oakland Grocery Demand
70%
=$40.6M
•Central and accessible•Broad & diverse selection•Targeted offerings•Affordable prices•Fresh & quality foods•Prepared foods•Gathering & social space•Health services & supports
Customer Needs
•High development costs•Employee turnover•Product shrinkage•Limited customization•Limited engagement
Barriers forSupermarket Chains
New business models are needed
•Lower development costs•Fit to purchasing patterns•Fit to real estate limitations
•Full-line product assortment•40% of items of supermarkets•Semi-outdoor patio and stage
•Fresh produce•Perishables •Ethnic foods
Signature Offerings
•Volume sourcing•Direct purchasing•Affordable prices
•Full service deli•Targeted menu•Ethnic dishes•Sunday BBQ
•Enhances and attracts•Sales and margin growth
•Great experiences•Positive social space•Events & entertainment•Services and education
Enhances value proposition
•3,500 sq ft semi-outdoor •Patio & seating•Stage and play area•Evening service window
James Hooks•Only Black owned
supermarket in Detroit•27 years in operation•Community relationships•Innovator in health
supports and services
•Earn Points on healthy products •Discounts on healthy products•Targeted coupons and special offers•Personalized customer reports•Measure progress on annual goals
Jeff Brown
•7 of 11 store in underserved areas
•Opens where no one will•Top performing grocer•Customized product mixes•Partnerships & programs
Direct and volume procurement
Small group exercise
Goals:1. Create full-service food retail in underserved
areas with high health, sustainability, and labor standards
2. Increase demand for “good food,” which is more expensive, among low-income consumers
3. Support start-up and long-term financial sustainability of locally owned, community-based food retail that appropriately serves low-income communities
Small group questions
1. What policies or other tools do you already know of that deal with this issue, if any?
2. How effective are these strategies? Where do they fall short?
3. How would you propose to revise them to better achieve the goal? Or what are some better solutions?
4. How would you engage the community—or how are they already engaged—in the recommendations you are proposing?
Thank you!