#ThinkContent@NewsCred

WELCOME TO THE NEWSCRED #THINKCONTENT TOUR

#ThinkContent@NewsCred

Shafqat Islam@shafqatislamCEO & Co-FounderNewsCred

#ThinkContent@NewsCred

REDEFINING THE RULES OF MARKETING

Shafqat Islam, NewsCred

The fastest growing brands have something in common.

50,000 brands.10 years.

Companies who focus on connecting with their consumers have a growth rate triple that of their competitors.

3X

But there’s something more.

The new generation of disruptors are thinking

differently.

The status quo no longer applies.

Your product is not what you think it is.

If you think your product is the thing you sell, you will be disrupted.

Your “product” is the customer experience.

Your product is the value that you bring to the world.

Knowledge, community, empowerment, inspiration.

The world’s best brands think of their businesses as a value exchange.

And in this value exchange, content is the new

currency.

Content is not a nice to have.

It’s an imperative.

…and it directly influences purchase decisions.

Consumers engage with 11.4 pieces of content prior to making a purchase.

11.4

85% of consumers regularly seek out trusted expert content when considering a purchase.85%

Nielsen 2014, Forrester 2015

By a factor of 3 to 1, B2B buyers want to self-educate themselves by going to sellers’ websites to learn about offerings and make purchase decisions.

3:1

But creating great content is hard.

The challenge:

Fragmentation – across channels, platforms, markets, people.

The challenge:

Fragmentation – across channels, platforms, markets, people.

Operations – executing in a digitally-transformed world.

The challenge:

Fragmentation – across channels, platforms, markets, people.

Operations – executing in a digitally-transformed world.

Creation – telling the stories that matter, and doing it at scale.

The system is broken.

NewsCred is here to help.

We’re the most comprehensive content marketing platform.

We give brands the technology and content they need to power the entire customer experience.

Break the status quo.Think big and disrupt.

Lead with purpose.Inspire a new way of working.Be more creative, more agile.

Redefine the rules entirely.