#think ppc exchange: taming the beast: ad testing for large accounts
DESCRIPTION
Ad testing is an ever-changing part of the life of a PPC Hero. For a complex subject like this, there’s always something new to learn, and to explore.TRANSCRIPT
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#ThinkPPC ExchangeTaming the Beast: Ad Testing for Large Accounts
HOSTED BY:
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Presenters
Sam Owen– Account Manager– Hanapin Marketing
@SamOwenPPC
Brad Geddes– Author, Speaker, Marketing Consultant– Founder of Certified Knowledge @bgtheory
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The Topic
Man vs Machine
Taming the Beast: Large Account Ad Testing
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Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.
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Live Poll Question #1
How long have you been in PPC?#thinkppc
A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years
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Live Poll Question #2
How do you manage your account(s)?#thinkppc
a) I manage it myself.b) I’m part of a team that manages it.c) I outsource my account management.d) I’m rethinking how my account is managed.
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Ad Testing: Large Accounts
How do we deploy and track large scale tests on large accounts?
Is templated copy the best way to go?
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Ad Testing: Statistical Significance
When calculating statistical significance, how in depth do you go with string tests?
How do we maintain custom-tailored ads on a large scale? Is it possible?
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Ad Testing: Image Ads
With image ads do you test for ad sizes?
Are there any other ad testing specifics that apply to the Google Display Network?
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Ad Testing: Device Strategies
How do you deal with cross-device performance?
Where does Tablet fit in?
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Ad Testing: Brand Ads
What are the differences between a good brand ad, and a good non-brand ad?
How does this factor into your testing?
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Ad Testing: Losers!
How do you track losing ads so you don't accidentally use them again?
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Live Q&A Time!
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Have more questions?
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