think like a search engine find user groups for leads

Think Like a Search Engine Find User Groups

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Think Like a Search EngineFind User Groups

The 2 People Who Can Use this…

Recruiters

• Find niche groups online

• Identify leadership

• Pipeline outside of LinkedIn

Candidates

• Connect with other professionals

• Establish your brand

• Target active companies for jobs

Page 3: Think Like a Search Engine Find User Groups for Leads

“User Group:” To Colon or Not to Colon

Page 4: Think Like a Search Engine Find User Groups for Leads

Google Stems for: user, users, group, team

…AND…GoogleDrops

“Group:Agile” from the search!

Page 5: Think Like a Search Engine Find User Groups for Leads

Start with your Preferred Word – Agile –

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With the Colon74MM Results

Groups & Individuals

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No COLON65MM

but by Page 10 [More Companies]

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All AgileOnly 4 pages of results

A niche by any other name…

Page 10: Think Like a Search Engine Find User Groups for Leads

YahooImages Potential Leads

as images are

posted by

….people…

Page 11: Think Like a Search Engine Find User Groups for Leads

YahooVideoMore people?!

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Yahoo No Colon – No Matter

Same Result Set

Relatively Smaller Compared to Google

Page 13: Think Like a Search Engine Find User Groups for Leads

Bing Outcome

– Identical to Yahoo –Except: Bing Provides Additional Suggestions

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Ah, Duck!

Search Results Smaller

And Similar to Bing

Page 15: Think Like a Search Engine Find User Groups for Leads

BUT…. Colon-On / Colon-Off!?

Each had unique video results (leads)… quack

Page 16: Think Like a Search Engine Find User Groups for Leads

A blast from AIRS

past…

Page 17: Think Like a Search Engine Find User Groups for Leads

“No” Colon produced more results

They explain the results, too:

“Exactly 176K from an index of about 928MM pages”

Web pages with more “backlinks” suggest higher traffic locations

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Remember it this way…

What-you-really-NEED-goes-first[[[then]]]

Where-they-might-HANG-OUT-comes-second[[[associations, blogs, alumni, groups, users ]]]

Page 21: Think Like a Search Engine Find User Groups for Leads

Simple Changes in “Word Sequence”Make a Difference in Search Outcomes

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Click the Image & Video Search Buttons!To Increase Your Potential Leads

Page 25: Think Like a Search Engine Find User Groups for Leads

Find YOUR Niches!

Page 26: Think Like a Search Engine Find User Groups for Leads

Dirk Spencer - Corporate Recruiter

Author Resume Psychology ©

Resume Hacks & Traps Revealed

Beat the Machine. Be Seen. Get Hired!

Paperback available:

http://www.amazon.com/-/dp/0692525602/

[email protected]

214-295-8687

@DirkInDallas

WWW.Slideshare.Net/Dirk Spencer

http://www.linkedin.com/in/dirkindallas

http://www.amazon.com/-/dp/0692525602/

Page 27: Think Like a Search Engine Find User Groups for Leads

Kindle e-Book on Amazon.Com

Resume Psychology Resume

Hacks & Traps Revealed

Beat the Machine. Be Seen. Get Hired!

ISBN-10: 0692525602 / ISBN-13: 978-0692525609

Available on Kindle

Page 28: Think Like a Search Engine Find User Groups for Leads

Legal Stuff

Reference Material: Courtesy of Google

I am not affiliated with LinkedIn, Slideshare, Monster, CareerBuilder, Dice, JobVite, MaxHire, Taleo, Infor, PeopleAnswers, iCims, Google, Gigablast, Yahoo, Bing, Amazon, Kindle. All trademarks & logos are property of their respective companies

Bought this font “TroutKings Dirk” from Brian at

[email protected]

mailto:[email protected]

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