think fast, think small keynote from paw san fran 2014
DESCRIPTION
In this talk from the recent Predictive Analytics World San Francisco conference, I look at the benefits of moving fast and being focused when it comes to predictive analytics. Building on the small data design philosophy, I also look at key requirements for bringing the power of big data analytics to "non-data scientists" – as they perform their everyday tasks.TRANSCRIPT
1Actuate Corporation © 2014
Think Fast, Think Small:Delivering the Power of Big Data
Analytics for Everyday Tasks
Allen Bonde, VP Product Marketing & Innovation@abonde
2Actuate Corporation © 2014
You need to perform Customer Analytics
You need to be able to leverage Big Data and Multiple Disparate Data Sources
You Can’t rely on IT or any other resource outside your Department
You need it to be done with your Business Analyst and NOT a Data Scientist
You need Response Times in Minutes not days
Customer Analytics… For the Departmental Business Analyst…Without the Data Scientist…
Fast is Good
3Actuate Corporation © 2014
You need to perform Customer Analytics
You need to be able to leverage Big Data and Multiple Disparate Data Sources
You Can’t rely on IT or any other resource outside your Department
You need it to be done with your Business Analyst and NOT a Data Scientist
You need Response Times in Minutes not days
Customer Analytics… For the Departmental Business Analyst…Without the Data Scientist…Disruption Lurks
4Actuate Corporation © 2014
You need to perform Customer Analytics
You need to be able to leverage Big Data and Multiple Disparate Data Sources
You Can’t rely on IT or any other resource outside your Department
You need it to be done with your Business Analyst and NOT a Data Scientist
You need Response Times in Minutes not days
Customer Analytics… For the Departmental Business Analyst…Without the Data Scientist…Think Fast,
Think Small
5Actuate Corporation © 2014
You need to perform Customer Analytics
You need to be able to leverage Big Data and Multiple Disparate Data Sources
You Can’t rely on IT or any other resource outside your Department
You need it to be done with your Business Analyst and NOT a Data Scientist
You need Response Times in Minutes not days
Customer Analytics… For the Departmental Business Analyst…Without the Data Scientist…Overkill?
6Actuate Corporation © 2014
You need to perform Customer Analytics
You need to be able to leverage Big Data and Multiple Disparate Data Sources
You Can’t rely on IT or any other resource outside your Department
You need it to be done with your Business Analyst and NOT a Data Scientist
You need Response Times in Minutes not days
Customer Analytics… For the Departmental Business Analyst…Without the Data Scientist…
Small Data Design Philosophy
SimpleSmart
ResponsiveSocial
7Actuate Corporation © 2014
You need to perform Customer Analytics
You need to be able to leverage Big Data and Multiple Disparate Data Sources
You Can’t rely on IT or any other resource outside your Department
You need it to be done with your Business Analyst and NOT a Data Scientist
You need Response Times in Minutes not days
Customer Analytics… For the Departmental Business Analyst…Without the Data Scientist…
fuelbandData-driven
8Actuate Corporation © 2014
You need to perform Customer Analytics
You need to be able to leverage Big Data and Multiple Disparate Data Sources
You Can’t rely on IT or any other resource outside your Department
You need it to be done with your Business Analyst and NOT a Data Scientist
You need Response Times in Minutes not days
Customer Analytics… For the Departmental Business Analyst…Without the Data Scientist…
A Definition
Small data connects people with timely, meaningful insights (derived
from big data and/or “local” sources), organized and packaged –
often visually – to be accessible, understandable, and actionable for
everyday tasks
9Actuate Corporation © 2014
You need to perform Customer Analytics
You need to be able to leverage Big Data and Multiple Disparate Data Sources
You Can’t rely on IT or any other resource outside your Department
You need it to be done with your Business Analyst and NOT a Data Scientist
You need Response Times in Minutes not days
Customer Analytics… For the Departmental Business Analyst…Without the Data Scientist…
Requirements
Fast and easy to access dataPre-built algorithms (understand)
Built-in workflow (take action)
10Actuate Corporation © 2014
Learn more:
visit www.smalldatagroup.comfollow me www.twitter.com/abonde
see me in booth #301
THANKS!