Think About Your EyesCoalition

Announcing a New Partnership

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Essilor VSP Global

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We have joined forces to create the Think About Your Eyes Coalition

What is Think About Your Eyes?

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•Think About Your Eyes is a multi-million dollar consumer education program.

• It is designed to increase public awareness of the importance of vision health and comprehensive eye exams.

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Why Are We Doing This?

• An estimated 61 million adults in the United States are at high risk for serious vision loss, but only half visited an eye doctor in the past 12 months.

• Approximately 14 million individuals aged 12 years and older have visual impairment, among which more than 80% could be corrected to good vision with refractive correction. (Source: CDC)

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We have a Call to Action!

• The need for this kind of public education effort is profound and as industry leaders we have a responsibility to act.

• Lead funding for the coalition has been provided by Luxottica, Essilor and VSP Global and we will seek additional partners as the effort grows.

• We believe we can have a greater positive impact by working together and inviting others to join us in this important effort.

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What Are Our Objectives?

• To grow the industry for all

• Supporting the eye care professionals who help millions to see better

• Making healthy vision and the role comprehensive eye exams play in monitoring overall health top of mind.

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We Will Make a Difference!

• Comprehensive eye exams provide preventative benefits such as detection of:

• Hypertension• Cardiovascular disease• High cholesterol• Glaucoma• Cataracts• Diabetes• and other diseases.

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Expanding a Successful Test

• The Coalition concept has been tested in a pilot over the last two years in Dallas, Texas.

• Results were very successful, showing significant improved public awareness about overall eye health and increases in eye exams.• Key Consumer Learnings:

• 95% post-awareness of the importance of eye exams• Health-related messages gain the most awareness - Eye disease +9% awareness

• Based on this model, the Coalition has developed a consumer education campaign that will be launch in April 2010.

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The Go Forward Plan

•The initial campaign will focus on nine markets

A national roll out will follow as additional partners join our efforts

• New York• Los Angeles• Chicago• Denver• Atlanta• Houston• Sacramento• Cincinnati• Portland (OR)

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A Strong Multimedia Campaign• The new campaign will consist of Television & Radio with messages proven to motivate eye exams.

School Performance: Regular and complete eye exams ensure your child has the best possible vision needed for strong school performance.

Eye Disease: Regular and complete eye exams ensure early detection and prevention of major eye disease.

Eye Fatigue: Eye strain, vision-related headaches, and eye fatigue are minimized with technologically advanced lenses available from eye-care professionals.

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A Strong Multimedia Campaign

•The new campaign will engage and sustain consumer interest with social media initiatives including:

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A Strong Multimedia Campaign•The new campaign will include a dedicated website promoting user engagement and exams.

Consumer account access: • Vision Rx history, family

exam reminder service • Robust ECP locator

ECP account access:• ECP material ordering center • Locator account updates

www.ThinkAboutYourEyes.com

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The Initial Communication Plan• March 8th – Communication to internal

associates and customers.• March 19th – Public announcement to the

industry at Vision Expo East • April 2010 - Media begins with pulsing flights with

4 week hiatus• May 2010 – Begin PR launch to generate media

coverage, online buzz and grass-roots attention

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External Communication Tools Available

• Announcement

• Fact Sheet

• FAQ’s

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Thank You!

This campaign expands on the important work you, our associates, do everyday and we wanted to share this exciting news with you and our customers first.

Thank you for your support as we work together to engage the public to Think About Your Eyes.