Things You Didn’t know About China’s Mobile App Market

And what you need to do to be on it…

AppInChina.co

StartupNoodle.com

@StartupNoodle /StartupNoodle+StartupNoodle

Short Intro... Entrepreneur from Israel, 2 years in

Beijing Founder of StartupNoodle.com Helping entrepreneurs worldwide to startup in China, speaker and mentor. Founder of AppInChina - helping mobile

apps enter & succeed in the Chinese market.

Organizer of Beijing Lean startup Meetup

How many smartphone mobile devices are out there? How many in China?

How do Chinese people download apps & from where?

Where is Google play in this story? Which business models work best in China? Prepare your app for the Chinese market

AgendaAppinChina.co

Number of Smartphone Devices Worldwide

1.5 B

Source: http://venturebeat.com/2013/02/06/800-million-android-smartphones-300-million-iphones-in-active-use-by-december-2013-study-says/

Know the Numbers, Do the Math

# of Users (M)

0 200 400 600 800 1000

IOSAndroidOther

AppinChina.co

How Many Users are in China?

Smartphone users

IOS Android

Rest of the world (Mil-lions)

1000 200 800

China (Millions) 500 150 350

5%

25%

45%

65%

85%M

ark

et

Sh

are

(%

)

~30% ~45% ~33%

There are over 200 Android stores Google Play holds 5-6% of the market (est.) Main 20 stores, 80-90% of the market (est.)

Where do People in China Find Their Apps? (Hint: It doesn’t start with Google)

AppinChina.co

How Do You Make Money?

Paid

Advertisements

In App Purchase

AppinChina.co

Translate Everything!Description, Interface, App name, Screenshots

Branding

Preparation & DecisionsAppinChina.co

Featured Slot

Pay Per Download

App Promotion the Easy Way

AppinChina.co

Ask me anything!

Open Discussion

@StartupNoodle /StartupNoodle+StartupNoodle