Things to Remember While

Designing Your Business Catalog

In today’s competitive marketing scenario, it’s more

difficult than ever to convince your customers to buy

your products. However great your products are, if

the material describing your products is not bold,

they won’t take a step further to purchase.

One of the key promotional materials that can help you make that

all-important sale is your business catalog. But unlike TV, radio

and billboard advertising, your business catalog needs to hold

your potential customer’s attention for a longer period of time. If

you want them to read what you are trying to convey, it needs to

have something worth their time. So, it is important for you to

make sure that your business catalog is designed properly.

However, as a business owner, you need not know all the

intricacies of designing and printing business catalogs. But not

knowing anything can be a costly affair – considering the

importance of a business catalog. Though a professional print

company can guide you while designing a business catalog,

having some knowledge will make it easy for you to work with

them.

Here are four important things you should know while designing your

business catalog

1. Design the catalog for customers

The design of the catalog should appeal to your potential customers so

that it persuades them to buy your products. Make sure that all the

elements of your catalog are designed to appeal to your target audience

– the images, the text, the color and the theme.

A catalog for young people should be vibrant and rich; whereas, if your

target audience is older adults, then the design can be classic and

elegant. Similarly, the design and content of a B2B business (Ex. Risk

management software company) and B2C business (Ex. Event

management company) catalog should be different. The content in a

B2B catalog should appeal to decision makers and senior management

and should reflect that professionalism.

2. Always use best images of products

Images are an important element of your business catalog. The images of your

products should be crisp and of good quality. Better not to use the images supplied

by suppliers – though they are easily available. They may not look that great and at

the same time, your competitors will also have access to them. Your catalog will not

have a unique look, it may look less reputable.

Shooting photographs taking help of a professional photographer is a little expensive

but worth it as you will have quality photographs. A good photo differentiates your

brand from your competitors, earns customer trust and influences your customers to

buy your product.

3. Utilize real estate of the catalog well

The space in your business catalog should be used properly,

especially the cover page. This space is of prime importance for your

business. Don't clutter the catalog with too much information, it can

annoy the reader. The common mistake made by many people – stuff

the catalog with as many items as possible. Catalogs with fewer

items tend to give good impression to the customers.

4. Theme to reflect your brand

The theme of your catalog should reflect the overall objective of your

business. Make sure that your theme is same in all forms of media – it

conveys that your customers will get consistent quality products. It is not just

about putting your corporate logo and colors, the theme should reflect your

brand personality. Also, make sure that your theme is consistent throughout

the catalog.

You will be sticking around with the theme for some years, so make sure that

it is perfect. It is not a good idea to keep changing the theme as overtime

people will recognize it as your look and thus brand image is built.

Finally, don’t compromise on the quality of printing. Poor quality

printing makes your brand and products look poor quality as well.

Your potential customers judge the quality of your products based on

the quality of printing. Hire a professional digital printing company

that can offer quality printing services. There are many commercial

printing companies that can help you with your printing needs at a

relatively cheap prices.

Apple Visual Graphics has over 15 years of experience in providing

quality printing services. Founded in 1995, we have grown to

become the leading digital printing offering highly specialized offset,

wide format & digital printing & production services in New York. If

you are looking for a professional printing company using the

keywords digital printing company or commercial printing

companies, visit us at www.applevisualgraphics.com.