Things To Know While Hiring A Law Firm Marketing Consultant

While hiring a law firm marketing consultant, there are certain things, which you need to bear

in mind. Being as lawyers, we all know that there are rules, which we need to abide by in our

advertising and marketing efforts. These restrictions are not applicable to other service

professionals. Doing working with a consultant, who is unaware of such things can result in the

great loss of time and money and serious consequences, which includes losing your State bar

license.

Keeping this in mind, there are three important questions, which you need to ask yourself while

hiring a legal marketing consultant.

Does the law firm marketing consultant think of your personal preference and your

personality?

There are lots of marketing techniques available. You can enchant clients by carrying out public

speaking, a podcast series, blogging, direct marketing and a large variety of other activities.

Nevertheless, your comfort and personality level must be chewed on for your marketing efforts

to be lucrative and effective.

Is the law firm marketing consultant flexible with payment structure?

Although the most of the legal marketing consultants charge for their services on an hourly

basis, but there are others, who will do so based on a flat fee. Flat fee billing provides you the

information that you need in order to budget for your law firm and the calmness of mind to

know what you will pay for at the end of the day. As another way to hourly billing and per

project billing, there are some of the consultants, who charge for their services on a monthly

retainer fee. For one flat fee per month, they carry out work with you on certain services, which

range from website creation and content development to production of podcast webinars to

episodes, to setting up of strategic alliances and public speaking engagements on your local

community and the internet.

Is the consultant a lawyer?

If the consultant is a lawyer, then you will come to know that they are aware of where you are

hailing from. Remember that they have very first-hand experience of your daily work, concerns,

issues and stress at the firm. Executing work with a law firm marketing consultant, who is also a

lawyer, provides you the peace of mind of having knowledge that they are acquainted with the

rules of advertisement of your State Bar and will abide by them. Law firm marketing is an

absolutely different deal in comparison to general business marketing.