Things to Consider When Creating an Effective Business Name

By David Kiger

Introduction

You might have a great idea for a business and even have investors willing to back it, but without the right name, your company will struggle to get off the ground. A great name can instantly solidify a company in a person’s memory. For this reason, entrepreneurs need to think of a business name as a marketing tool.

Idea Names

What, then, makes a good name? Alliteration can help, as companies like PayPal and Gorilla Glue have demonstrated. Some professionals recommend using letters with a high point value in Scrabble. By including less common letters, you can give a little bit of quirk to the company and make the name more memorable. Of course, the name must also be appropriate and represent the company’s products and services. Otherwise, branding and advertising become much more difficult.

Conclusion

Before settling on a name, entrepreneurs should conduct a thorough Google search to ensure that no one else is already using it. They should also check on the availability of domain names with the WHOIS database and claim any relevant web addresses immediately.