(YES)

(PAY)APPROVED

Radio Frequency Tag

The RFID tag is a data storgage device that is read by RFID enabled mobile phones.The RFID tag is embedded in mediasuch as posters and displays.

Tag ID code tracks the tag locationand reports to a tracking database eachtime the tag is read by a mobile phone.

Advertising Media

Physical media is clearly marked with a call to actioninstructing viewers to touchtheir phone to the media.

Mobile Phone

An individual viewing the advertisment, touches their mobile phone to the RFID tag. A message is displayed to confirm phone/tag connection.

The thinAir data set is an encrypted packet passed from the tag to the phone and then to the server.

Protocol is established for OTA, WiFi connection.

Mobile Phone

Media corresponding to the advertisinglocation, device and subscriber account are sent to the mobile phone.

Offers are stored on the phone until redeemed at retail transction terminals.

Transaction Terminal

Offers sent to the mobile phoneare redeemed at point-of-sale.The RFID enabled mobile phoneuses a near-field communicationwireless signal in place of barcodefor loyalty and magnetic stripe for debit and credit cards.

Carrier-to-Carrier Network

Over the air identifies thedevice ID, type and carrier andreports to the profile database.

Alternately, the phone connectsto a local WiFi network.

thinAir Ad Serverand Tracking Database

The device ID is recognizedby the system profiler andlogged as a known or newsystem user. Known users are cross referenced for retail loyalty account profiles.

The server decodes thethinAir Tag data packet. Tag ID logs the location and filters location data for response. Ad-ID logs the advertisingassets then filters mediaand ad server response. EPC tracks product queries.

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AdVenture Media | www.ad-venturemedia.com | 415.419.7242 © 2010 Rights reserved Ad-Venture Media. US Patent 7739150, Lic. Harvest One Media, LLC.

Ad-ID is copyright of Advertising Digital Identification LLC. EPC is a trademark of EPC Global Inc. thinAir