thinaire deck redux
DESCRIPTION
Presentation from MIT Enterprise Forum of Cambridge NFC Goes Social event on Feb 11. This panel discussion focused on some recent social applications of NFC – including smart posters and social networking tags - as well as emerging future opportunities. Discussion topics included How could NFC-capable mobile devices shape the ways we connect, interact, share content and/or link to social media? To what extent could NFC improve mobile user access to context-relevant content and facilitate delivery of the right content in the right form at the right time and place? Could NFC make a difference in connecting businesses with consumers and simplifying B2C interactions and the underlying information transfers?TRANSCRIPT
| Presented at MIT | February 11, 2013 | 650 5th Ave, NYC | 646.405.9302 | thinaire.net
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Thinaire is a mobile technology company that provides a cloud-based
platform which enables brands, marketers, agencies, developers and media
owners to create, deploy, and measure NFC marketing campaignsAs people interact with the world using their mobile devices, companies are building compelling ways to engage them by combining mobile on-ramps (NFC, QR, SMS, etc) with physical objects; creating the “Internet of Things”.This is revolutionizing advertising as offline media goes live with dynamic content that is measurable and actionable. Thinaire provides enterprise class tools that empower marketers to deploy, manage and measure these campaigns across all media platforms.
| Presented at MIT | February 11, 2013 | 650 5th Ave, NYC | 646.405.9302 | thinaire.net
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On Ramps
Mobile brings the offline world online
| Presented at MIT | February 11, 2013 | 650 5th Ave, NYC | 646.405.9302 | thinaire.net
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NFC is the single global standard for secure
proximity-based wireless data transmission
and payments enabling NFC reader
equipped smart phones and wireless
devices to receive information from RFID
embedded media, merchandise and things
and complete purchase transactions.
“Bringing the off-line world online.”
NFCNear Field
Communication
| Presented at MIT | February 11, 2013 | 650 5th Ave, NYC | 646.405.9302 | thinaire.net
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• No downloads necessary – Frictionless engagement
• No Apps needed
• Secure
• Allows for asset level tracking and aggregation of
every consumer interaction
• Offer marketers the ability to capture – Big Data
On
| Presented at MIT | February 11, 2013 | 650 5th Ave, NYC | 646.405.9302 | thinaire.net
6
billion2012
2013
102
Globally, NFC-enabled devices
are
285
millionnew devices
1.95 in circulation
2017
millionphones shipped
growing
dramatically
Source: ABI research 2012
| Presented at MIT | February 11, 2013 | 650 5th Ave, NYC | 646.405.9302 | thinaire.net
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acted
12XNFC tapengagement level was
higher than
app-required bar codes
NFC increased consumer engagement from
the regular 5-10 seconds at shelf to 48 seconds
36%of shoppers who tapped the NFC enhanced ShelfTalk
whether saving a recipe, downloading the Kraft app or sharing with friends, etc.
TM
Source: Kraft Food Group (KRFT)
Thank you
650 Fifth Avenue, 9th floor, New York, NY 10019(646) 405.9302
Patrick Meyer