they said what? reputation management for landscaping professionals
TRANSCRIPT
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Presented By:
“They Said What?”
Presented By
Tim FahndrichDigital Marketing
Specialist
Reputation Management For Green Industry
Professionals
Presented at: OLCA Salem Chapter Meeting
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The Game Has Changed
Whether we're shopping for corn flakes, concert tickets, a honeymoon in Paris, or a new landscaping company, the Internet has dramatically changed how we decide what to buy.
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The Game Has Changed
1 Find Your Business
2 Research Green Industry and Home Improvement Companies
3Make Purchasing Decisions
This Has Changed How We …
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There Are Four Primary
Drivers Of This Change
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1 Search
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2 Reputation& Reviews
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3 Social Media
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4 Mobile
6 in 10 mobile users will leave a website if it's not
optimized for small screens. 60% will NOT
waste their time if it's not easy!
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Why Should Local Green Industry Companies Care About Reputation
Management?
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503.581.45541436 Commercial St. NE, Salem, OR 97304LearnMore.LocalLandscapingReviews.com
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503.581.45541436 Commercial St. NE, Salem, OR 97304LearnMore.LocalLandscapingReviews.com
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This is the world we live in …
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• Do you have a steady stream of online reviews?• Are your local listings accurate, consistent, and complete?• Are you active on social media profiles, showing that you are alive and well in the online community?• Is your website professional and mobile friendly?• Are people mentioning your business in positive ways?
When Prospective Customers Google Or Searches For Your Business, What
Do They See?
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Referrals ReviewsPrivate Public1x Event Ongoing ImpactGiven to 1 Person Unlimited Reach
What About Word-of-Mouth?“I Get Most Of My Customers From Word of
Mouth”
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Steps To Building A 5 Star Reputation
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Build A “Reputation Matters” Culture1
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Ask for reviews and feedback from your customers2
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Promote Your Positive Reviews3
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Capture Negative Reviews Privately4
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Monitor What People Say About Your Company5
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Manage Your Local Listings For Accuracy & Consistency6
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How Do You Stack Up?
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Presence Reputation Social
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Presence Reputation Social
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Presence Reputation Social
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Questions?