theworldthrumyeyes · synergy behind our major blogs & social media are two very dynamic...

sdfsdf

we inspire you to travelNecklace of Pearls w necklaceofpearls.es a @necklaceofpearl

The World Thru My Eyes w thewotme.com a @thewotme

I Am Travel Blogger w iamtravelblogger.com a @travelbloggeresTravel on Luxury w travelonluxury.com a @travelonluxury

Travels · Hotels · Tourism · Events · Restaurants · Experiences · LifeStyle · Luxury

MEDIA KIT

theworldthrumyeyes

Media_Kit_v2019.04

Grand Canyon, Arizona, USA Angkor, Cambodia

1

THE ONLINE MAGAZINES & SOCIALMEDIA CHANNELS THAT MAKES YOU DREAM OF TRAVELING ANYWHERE

“2 3

INTRODUCTIONThe travel industry is changing soquicky and the way as the peoplesearch for information on touristdestinations.

Statistics say that over 80% of travelshas been planning through internet,with 53% of European travelers usingblogs to read actual travel tips and takedecisions based on them. It ’s clearthat the trend of these percentages ison the rise.

Travel blogs and their global influence are exciting and emerging in the tourism and travel industry, but the way to find the appropriate travel blogger & influencer can be a challenge, somethingthat becomes a very expensive work for many agencies and tourism enterprises spending time and doing an effort due to the large number (and growing) of travel blogs on internet, and find the right blogger for your campaign.

We, as travel and lifestyle bloggersclaim to be offering a solution to allthat may include an influence, experience, adventure, culture, entertainment, shopping, luxuryand above all ...… a lot of fun.

the most reliable knowledge of a trip, is the real

experience of atravel blogger

4 5

SYNERGYBehind our major blogs & social media are two very dynamic persons who combine diffent targets on their professional websites, we’re not journalists or professional writers, but we are enthusiasts persons with a huge capability to influence others. Alfonso manage with passion the travels side showing his favourite places around the world in first person in his travel blog called ‘The World Thru My Eyes’ at thewotme.com; Beatriz is an international fashion and lifestyle top blogger, being a very important value in the world of fashion and beauty, working with international brands, magazines and TV giving her personal touch on her blog called ‘Necklace of Pearls’ at necklaceofpearles.es

We are also owners of ‘Travel on Luxury’ at travelonluxury.com, the first personal travel blog exclusively about luxury travels, a type of travels that many people are looking for and so there is not enough real and personal information in internet. We are also founders of iamtravelblogger.com where we manage over 500 travel bloggers and influencing hundreds of thousands of travelers around the world, being one of the biggest and more influential travel community in the world.

BUZZ MARKETING BASED ON VIRALITY With all our blogs and social media, each with their different interest and targets on followers & visitors, we provide to your company a great viral online marketing using our good positioned blogs and their social media to produce positive word-of-mouth brand awareness which can reach thousand of potential customers / travelers in different environments.

VIRALITY & BUZZ MARKETING

Working together we can reach more diverse people than any other blogger that only work with a particular target.The synergy effect allows to turn a trip, destiny or place into an experience in which thousands of people can see them reflected.Mixing luxury, shopping, real experiences, travel, moments, places, transport ... in an overall experience will benefit pleasantly to whom decide to work with us a a whole.

Example of a luxury post in www.travelonluxury.com - One Eleven Villas, Bali, Indonesia

Our variety on destinations, awesome experiences and different ways of traveling provide us knowledge to meet any challenge: backpacking

trips with landmarks like the trans-siberian route, adventure travel by forests and jungles, crossing all kind of borders around the world, use all

kind of transport, also the most luxury travels enjoying the best resorts and places in the world. Sports, Shopping and fashionable places, diving

with sharks in the Bahamas, explore the underworld of the Yucatan diving for hours. We are over 70 countries and hundreds of adventures

behind us.

We love to all the new things, new experiences, new places, food all over the world, new cultures, new people, new ... world for us to discover

in order to share the best of our feelings with our readers and followes, providing useful tips to everyone, information and above all inspiration

and influence.

Along the way we have worked with many tourist boards, governments, companies and independent businesses, private companies and

people. Together we believe we can find a beneficial solution for all parties when it comes to working with your organization to help promoting

tourism or destinies, influenting and showing it to our readers and followers with real experiences from a personal and reliable point of view.

Our readers and followers are modern people, open mind and socially responsible, with a great interest in travel destinations, fashion and

travel inspiration. Normally they use our websites and social media as a source of inspiration, useful and interesting information to choose a

destination. Our readers & followers are encouraged to arrange excursions, hotels, restaurants, visit travel websites that we recommend and

also they have even changed their travel itineraries based on recommendations published on our websites and social media.

Travel, fashion & lifestyle blogs are exciting and emerging in the tourism and travel industry, but the way to find the appropriate blogger +

influencers can be a challenge, something that becomes a very expensive work for many agencies and tourism enterprises spending time and

doing an effort due to the large number (and growing) of bloggers worldwide.

We as travel, fashion and lifestyle bloggers, claim to be offering a solution to all that may include a travel or holidays: adventure, relax, culture,

entertainment, shopping, food, nature, luxury and above all ... A lot of fun. All performed and powered with our power of influence.

www.thewotme.comwww.necklaceofpearls.es

www.travelonluxury.comwww.iamtravelblogger.com6 7

TRAVEL INSPIRATION

THE POWER OF THE INFLUENCE .

KNOWLEDGE“Traveling; it leaves youspeechless, then turnsyou into a Storyteller.

Integrating our performance, engagement & influence to your media marketing can help to improve your brand popularity. The social media community is all about person to person interaction and out goal is to engage people to become interested about your brand and eventually make them convert as potential customers.

Social engagement can boost a brand’s popularity by 300% and social influence can take the most part of producing this effect. The more people you can get involved to your marketing campaigns, the wider will be your audience reach. We are the perfect channel to increase the popularity of your business.

SOCIAL MEDIA

Creation of contents based on real experiences. Working on the behavior and trends of a target audience for each topic or article.

Linking each article among all our websites, as well as on the websites of our clients. All content is published on all our social networks.

A masterful work of SEO and information management that boost the natural positioning and visibility of our clients at short term.

We leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective readers and followers for our clientes.

This is about connecting with your audience in the right place and at the right time. Today, that means we need to meet them where they are already spending time: on the internet.

We use of numerous digital tactics and channels to connect with potential customers where they spend much of their time: online. From the website itself to a video or story at instagram is important to engagge readers and followers with our customers.

8 9

OUR INFLUENCE RECIPES1

CONTENT MARKETING DIGITAL MARKETING

VIRAL MARKETINGWe generate interest and the potential sale of a brand or product through messages that are disseminated in all our social network channels at the same time, that is, quickly and from person to person. The idea is that the users themselves choose to share the content.

Everything is connected in our strategies: blog posts among all our articles and websites including our clients. Social networks sharing blog articles as well as video and photography on the same topic mentioning brands and connecting all our own accounts.

OUR INFLUENCE RECIPES2

Spain: 22K (43%) Italia: 0.7K (3%)

Argentina: 3.9K (10%) Colombia: 0.7K (3%)

USA: 3.3K (8%) Chile: 0.6K (3%)

UK: 2.8K (6%)

Germany: 2.8K (3%) Other Countries: 4.3K (15%)

Brasil: 2.8K (3%)

Francia: 2.7K (3%)

10 11

SOCIAL VALUE

· TWITTER (all our accounts)@thewotme_viajes 54.1K@necklaceofpearl 25.8K (+554.8K impressions/month)@travelbloggerES 24.1K (+494.3K impressions/month)@travelonluxury 2.2K

Data Based mainly on @thewotme_viajes

Impressions 28 days 1.55M

Impressions per day 55.3K

Engagement Rate 19.7%

Link Clicks 82.3K

Retweets 3.4K

Favortes 4.8K

Replies 447

Klout Level 70

SOCIAL VALUE In

stag

ram

is o

ur m

ain

sour

ce o

f in

flue

nce,

wit

h a

tota

l of

7 M

illio

ns o

f im

pres

sion

s/w

eek.

We

can

help

bra

nds

find

ing

way

s to

inte

ract

wit

h th

e In

stag

ram

com

mun

ity

and

earn

per

sona

lly in

vest

ed c

usto

mer

s w

ho k

eep

com

ing

back

for

mor

e.

Inst

agra

mm

ers

are

shop

pers

, dis

cove

rers

and

pot

enti

al c

usto

mer

s.

Icon

osqu

are’

s 20

18 In

stag

ram

stu

dy s

how

s th

at 7

0% o

f IG

use

rs r

epor

t ha

ving

alr

eady

look

ed u

p a

bran

d on

the

pla

tfor

m. P

lus,

62%

of

user

s fo

llow

a b

rand

just

bec

ause

the

y lik

e it

!. 6

7% o

f co

nsum

ers

cons

ider

de

taile

d im

ages

& s

tori

es t

o be

mor

e va

luab

le t

owar

d m

akin

g th

eir

pur-

chas

e or

pla

n a

trip

tha

n th

e pr

oduc

t in

form

atio

n or

eve

n ra

ting

s fr

om

othe

r cu

stom

ers.

@thewotme (300K impressions/week) @travelbloggeres (3.7M impresions/week) @necklaceofpearl (2.5M impresions/week)

How can we use Instagram to Promote Your Brand and Drive SalesIf you post the right Instagram images & stories, consumers and traveler soak up your marketing message without any hard sales pitches from you; hence, your magic spell for appealing to customers without “selling to them.”

Shoppers and travelers turn to social media for references. So the moral of the story is this: Instagram helps convert pas-sive customers into confident customers.

Instagram is a social marketplace that directs traffic that turns into sales and improve the visibility of a brand against their competitors. How can we do that for you? We share attention-grabbing photos / videos / stories, unique, and full of personality.

Consider that your brand is on social media, like Instagram, to establish a relationship and culture among your followers or our followers thanks of we tagging you, linking your website and showing your business, resort or brand.

Doing this properly, our followers will come to you when they’re ready to shop, travel or find additional information about a destiny, because they’re already connected with you thanks of our work.

Our Instagramstrategy andrecipes

12 13

WHY WORK WITH USMore and more people are using Internet not only to book travels, they also use it to plan them by theirselves, seeking advice and inspiration. We are in a great position to promote your brand or destination for independent travelers. Our readers and followers rely on us and we made a hard effort to provide them helpful and honest information.

We can offer you an experience in the promotion of your brand or destiny, offering quality reportages, video and pictures which will cover everything needed for potential buyers, customers or travelers ir order to cover everything they need in a particular destination.

a We offer direct, easy and a convenient connection. We know the budgets that manage all our readers for their trips because they trust their information to us, so we having traveled in all kinds of scopes, we become to be persons with a great deal of response, which makes us influential people.

a When you partner with us, you get two bloggers and four targets for the price of one. That ’s coverage into four separate web-blogs with empowered social media areas covering a large number of people and environments.

a We are very good photographers and our video reports and media pictures including aereal drone images are fun and professional having all the ability and experience to present, create and show a complete story and media.

a We have ten years to publish in our blogs, which gives us an advantage of visibility and a great online presence and a large number of followers in our blogs and social media chanels.

HOW CAN WE HELP TO PROMOTE YOUR TRAVEL BRANDWhen it comes to choosing online a travel destination or a travel product / brand, people seek advice and inspiration from other real travellers. Real and honest travellers’ testimonials create value and trust amongst travellers.

This is why people search in internet, read blogs, ask questions on forums and connect on Social Media Networks to get inspiration & information. People look for people’s trustworthy experience. There is no better promotion than a first-hand tip and experience.

We are not only travellers or influencers, we are professional travelers. Whilst we travel, we share our hands-on experience along our personal unbiased impressions about a place or a product. Everything being boosted using all our channels at the same time.

Furthermore we have everything in place and know how to spread the word in internet through connections and resources. We can write before an experience, about their expectations, during an experience with impressions and emotions, and after an experience, by wrapping it all up.

Thus we create a clear and complete portray of the whole travel experience cycle.

ONLINE VALUESSource: Google Analytics thewotme.com

Full year 2018

Source: Google Analytics necklaceofpearls.es

a We write in english and double languages but we mainly write in spainish, which is also write for 500 millions of spanish speakers around the world.

“ We strongly believe in promoting travel through education and through personal experience. We prefer Quality rather than Quantity. Supported with the bigger and active engaging community “

thewotme.com

PERSONAL TRAVELS AND EXPERIENCES

LUXURY TRAVELS AND EXPERIENCESTRAVEL

COMMUNITY

FASHION, LIFESTYLE AND TRAVELS

UNAWATUNA KANDY

COLOMBOGALLE

TRAIN TO ELLA

ELEPHANTS MINNERIYA

YALA NATIONAL PARK

POLONNARUWA

DAMBULLA AUKANA BUDDHA

LUXURY ACCOMODATION INSRI LANKA

PEPPER SRI LANKAAuthentic Sri Lankan experiences

Connect with the island's culture and its people through our innovative

collection of private things to do in Sri Lanka

REDDOT TOURSTailor Made Sri Lanka HolidaysWhatever your budget, we are

committed to understanding your idea of a perfect Sri Lanka holiday

HOTELS & ACCOMMODATIONRosyth Estate House

Amaya LakeTheva Residency

Chena HutsMosvold Villa

OTHERSRestaurants

Official WebsitesInformative websites

Booking websites

PARTNERS1 2

3 4

3 3

1

3

3

3 3

3

3

3

3

SRI LANKA IN 8 DAYS WITH REDDOTCOMPLETE DIARY OF OUR TRIP

LINK BULDING TO ALL THE ARTICLES




SEOAVERAGE

COMPLIANCE(certified)

95%


SOCIAL MEDIA

@travelbloggeres@thewotme@necklaceofpearl

@travelbloggeres@thewotme_viajes@necklaceofpearl

ABC

DEF

G H

@travelonluxury L

sfddfsf

STATISTICS ON SOCIAL MEDIA (AVERAGE)

J

IAMTRAVELBLOGGER.COM

INSTAGRAM @TRAVELBLOGGERES (420K) PICTURE AVERAGE IMPRESSIONS : 170K / PIC PICTURE AVERAGE REACH : 100K / PIC STORIES AVERAGE VIEWS : 15K / STORY

TWITTER @TRAVELBLOGGERES (29K) AVERAGE VIEWS PER TWEET : 3K

FACEBOOK /TRAVELBLOGGERES (3K) AVERAGE VIEWS PER POST : 0.5K

THEWOTME.COM

INSTAGRAM @THEWOTME (35K) PICTURE AVERAGE IMPRESSIONS : 39K / PIC PICTURE AVERAGE REACH : 20K / PIC STORIES AVERAGE VIEWS : 4K / STORY

TWITTER @THEWOTME_VIAJES (50K) AVERAGE VIEWS PER TWEET : 4K

FACEBOOK /THEWOTMEBLOG (2K) AVERAGE VIEWS PER POST : 0.3K

NECKLACEOFPEARLS.ES

INSTAGRAM @NECKLACEOFPEARL (268K) PICTURE AVERAGE IMPRESSIONS : 110K / P PICTURE AVERAGE REACH : 80K / PIC STORIES AVERAGE VIEWS : 11K / STORY

TWITTER @NECKLACEOFPEARL (25K) AVERAGE VIEWS PER TWEET : 3K

FACEBOOK /NECKLACEOFPEARLS (8K) AVERAGE VIEWS PER POST : 1K

A B C

D E F

MENTIONS & IMPACT (INSTAGRAM - REACH)(Avg UNIQUE PERSONS REACHED/pic + VIEWS per Story)

PICS | STORIES | TOTAL IMPACTReddot Tours > 11 ..141 .. 3,2MillionPepper > 0 .. 34 .. 510KRosyth Estate > 0 .. 3 .. 45KAmaya Lake > 0 .. 3 .. 45KTheva Residency> 0 .. 3 .. 45KChena Huts UGA > 0 .. 11 .. 165KMosvold Villa > 0 .. 5 .. 75KMonsoon Colombo> 0 .. 2 .. 30K


PICS | STORIES | TOTAL IMPACTReddot Tours > 25 ..141 .. 1,06MillionPepper > 2 .. 34 .. 165KRosyth Estate > 1 .. 3 .. 45KAmaya Lake > 1 .. 3 .. 30KTheva Residency> 1 .. 3 .. 45KChena Huts UGA > 2 .. 11 .. 15KMosvold Villa > 1 .. 5 .. 45KMonsoon Colombo> 0 .. 2 .. 60K


PICS | STORIES | TOTAL IMPACTReddot Tours > 10 .. 90 .. 1,8MillionPepper > 1 .. 10 .. 210KRosyth Estate > 1 .. 3 .. 113KAmaya Lake > 1 .. 2 .. 102KTheva Residency> 1 .. 2 .. 102KChena Huts UGA > 3 .. 11 .. 361KMosvold Villa > 1 .. 4 .. 144KMonsoon Colombo> 0 .. 2 .. 22K

BLOG & LINK BUILDING

BLOG | UNIQUE VISITORS | VISITS ON ARTICLES | PER MONTH | (EXPECTED BY MONTH)

BLOG STATISTICS

THEWOTME >> 75.000 >> 2000 IAMTRAVELBLOGGER >> 18.000 >> 300NECKLACEOFPEARLS >> 90.000 >> 1000TRAVELONLUXURY >> 10.000 >> 250

TOTAL = 193.000 >> 3550 visits related w/Sri Lanka / month

J J J

IMPACT ON OUR OTHER SOCIAL MEDIAFACEBOOK & TWITTER has been used to empower our blog post and articles, we boost our publication crossing and linking them with our FB/Twitter community. All our articles will be reposted on twitter at least two times per month to keep them alive. All our Instagram Pictures has been re-published also in our FB/Twitter accounts.INSTAGRAM is used to publish our articles on Stories for people to swape up and read the articles.

SRI LANKA TRAVEL GUIDE

LUXURY EXPERIENCE AT CHENA HUTS


thewotme.com

iamtravelblogger.com

travelonluxury.com

necklaceofpearls.es

AUDIENCE (Country, Age range, Gender) AUDIENCE (Country, Age range, Gender) AUDIENCE (Country, Age range, Gender)

TARGET, POSITIONING & BLOG-MARKETING DB

C

AE

F

L

G

J J

J

H

H

H

H

J

POST | CAT | TAGS | PAGES INDEXES (GOOGLE)THEWOTME.COM > 12 .. 4 .. 20 .. 289 in our domainsNECKLACEOFPEARLS.ES > 3 .. 3 .. 10 .. 40 in our domainsTRAVELONLUXURY.COM > 1 .. 2 .. 12 .. 15 in our domainsIAMTRAVELBLOGGER.COM > 16 .. 3 .. 5 .. 121 in our domains

3

LUXURY ACCOMODATION INSRI LANKA

3

3

SIGIRIYA3

1 1

1

3 1 G

2 2

242

2

2

2 2

2

2

2

2

2

downloadpictures

Pinnawala

Avukana

Sigiriya

Dambulla

Polonnawura

Ella Railway

Yala

Minneriya

Galle

Colombo

Kandy & Nuwara Eliya

Unawatuna

Hotels

Youtubevideo

A

A A

A

A

A

A

A

A A

A

A

A

A

B

B

B

B

B

B

B

B

J

B

B

B

C

C

CL

L

F

F

F

E

D D

EL

E

E

E

E E

E E

E E

ED

D

DD

D D

DD

L

L

LJ

J

J

JJ

J

JJ

B J

J J

14 15

HOW OUR RESULTS LOOKS LIKEAt the end of the collaboration we deliver to our clients a document that includes all the articles and with whom they have been linked. The total of the publications in social networks as well as the impact exerted on them.After closing a collaboration project:> The client will have all the images in high quality for their use, including professional and drone images.> We believe in long-term relationships, for them all our articles are re-published monthly on social networks to keep them alive, linked the brand account.> We follow our clients in social networks and we keep interacting with them forever and even mentioning them, something that our hundreds of thousands of followers notice in benefict of your brand.

EXAMPLE OF A COLLABORATION FOR “TFG SRI LANKA” :

PARTNERS & SPONSORS some of our worldwide partners

16

We have extended far beyond the simple letters and texts in a blog or social media. We have collaborated with national TVs, magazines sold worldwide and the most popular magazines in Spain and International : Marie Claire, Elle, Hola!, InStyle, Cuore, QMD!, ...

We have been speeches at international bloggers meetings where we have told how we work.

Our wedding at the wonderful islands of the Bahamas, had its article in paper at the wedding Magazine of Vogue (sposabella).

CONTACTAlfonso & Beatriz

(+34) 616 87 16 87 - Spain(+44) (0) 7521 660254 - UK

[email protected]

www.iamtravelblogger.comwww.necklaceofpearls.eswww.travelonluxury.com

We work professionally with our company

PAULI & CO LIMITEDLtd Reg. in the UK: 9502541

BEYOND THE ONLINE

We manage our websites and social media under the premise of “inspiration”, “honest information” and “reliable knowledge” to help everyone looking for inspiration to travel all over the world. We are a beautiful and passionate traveler couple whom have been travelling around the world

for years, covering over 70 countries, by all kind of transportation, cultures and budgets. We have the best “Know How” for travelling.

We strongly believe in promoting travel through education and through personal experience. We prefer Quality rather than Quantity. Supported with the bigger and active engaging community

t h e w o r l d t h r u m y e y e s

All our work and customers are legally covered with our company PAULIANDCO Limited (Reg. 9502541) registered in the United Kingdom

theworldthrumyeyes · synergy behind our major blogs & social media are two very dynamic...

Documents