thetrendwatch #11

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TheTrendWatchby FullSIX Group

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#11


SUPERNOVACulture changing, life changing, business changing.

The shocks we are witnessing are just the first signals of a system reaching its critical mass to go supernova.

The future is made out of the same basic elements but with a drastically different landscape with new vector of failure and growth.

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TheTrendWatch#11

SUPERNOVA

6th senseInter ConnectionsMobile MayhemMeaningful MarketingSurf Marketing

Conclusion3


TheTrendWatch#11

SUPERNOVA


Conclusion4


What's happening?

5


( )Ajouteter Gowala


How to react?


TheTrendWatch#11

SUPERNOVA


Conclusion28


TheTrendWatch#11

SUPERNOVA

6th sense

Inter ConnectionsMobile MayhemMeaningful MarketingSurf Marketing

Conclusion29


What's happening?

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More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.


The average social gamer is a 43-year-old woman

100 million people are playing these games and about $1 billion in revenue is expected this year


SquareUp.com


How to react?


To both gain some PR and test agencies JetBlue senior VP Marty St. George, tweeted:“We’re pitching our advertising AOR. Curious on digital savvy …first test is how many of the agencies will find me on Twitter.”

#sneaky

http://www.jetblue.com/

http://www.jetblue.com/


Jansen Sport Synchronized shopping: +147.6% more time spend on the site.


On January 24th, the fan page grew from 41,278 Fans to 343,169 fans in 24h...

That is 301,000 new fans, and 301,000 bagels.

http://statistics.allfacebook.com/pages/single/-/211063022416







Infomercials on TV now expect more than 50% of buyers to order online


TheTrendWatch#11

SUPERNOVA

6th sense

Inter ConnectionsMobile MayhemMeaningful MarketingSurf Marketing

Conclusion58


TheTrendWatch#11

SUPERNOVA

6th senseInter Connections

Mobile MayhemMeaningful MarketingSurf Marketing

Conclusion59


What's happening?

60


There are more mobile device than televisions and computers combined.


¼ of facebook visits worldwide (100 million) are via mobile.


90% of digital musicsold in Japan is mobile


By 2013 more of your site visitors may be clicking in via a smart phone than from a desktop Web browser


LG presented real-time demonstrations of full HD video files, video conferences and web-surfing at speeds up to 100Mbps for downloads and 50Mbps for uploads, downloading an entire movie to your phone in a minute.

4G will be available in 30 markets by the end of 2010.

4G


Verizon and Skype announced a partnership deal at the Mobile World Congress in Barcelona

http://mashable.com/2010/02/13/verizon-skype/

http://mashable.com/2010/02/13/verizon-skype/


The number of people accessing news and information via mobiles in the US more than doubled between Jan 2008 and Jan 2009, thanks in part to the iPhone.

Sources: Source: comScore, March 2009


“Millions of people now own Kindles,” said Jeff Bezos, founder and CEO of Amazon.com. “And Kindle owners read, a lot: When we have both editions, we sell 6 Kindle books for every 10 physical books… This is year-to-date and includes only paid books.”

http://Amazon.com/

http://Amazon.com/


How to react?


The average iPhone application has an engagement of 9.6 minutes per session and is accessed 19.9 times over its life cycle - for an average total use time per user of three hours and 10 minutes.

Source: Greystone, May 2009


Digital ticketing:From 37.4 million in 2008to over a billion by 2011

The air industry can save $500 million annually by migrating to mobile passes

Sources: Jupiter Research


TheTrendWatch#11

SUPERNOVA

6th senseInter Connections

Mobile MayhemMeaningful MarketingSurf Marketing

Conclusion80


TheTrendWatch#11

SUPERNOVA

6th senseInter ConnectionsMobile Mayhem

Meaningful MarketingSurf Marketing

Conclusion81


What's happening?

82


How to react?


Meaningful Marketing

Added value for the consumer

Perceived Brand Value

Declare

Do

If you act instead of communicate to express a message, you increase not only the perception of your brandbut also the added value you bring to your consumer!

You drive them to seek the next interaction.


TheTrendWatch#11

SUPERNOVA

6th senseInter ConnectionsMobile Mayhem

Meaningful MarketingSurf Marketing

Conclusion105


TheTrendWatch#11

SUPERNOVA

6th senseInter ConnectionsMobile MayhemMeaningful Marketing

Surf Marketing

Conclusion106


What's happening?

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Secret London188k members in two weeks!


JK Wedding Entrance Dance: 42,390,414 viewsMusic: "Forever" by Chris Brown


How to react?


Synchronize your Marketing!

The art of analyzing qualitative and quantitative data in order to define for a brand its strategy, message, and media mix…

… In real time, at the right place, across all available channels through the most efficient touchpoints.

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#tag Strategy


CBS has rejected the ad, creating a content wave.50,000 new members sign up in a week.


TheTrendWatch#11

SUPERNOVA

6th senseInter ConnectionsMobile MayhemMeaningful Marketing

Surf Marketing

Conclusion121


TheTrendWatch#11

SUPERNOVA


Conclusion122

Poetry is when you make new things familiar,and familiar things new.


Samuel Johnson



A perfect strategy



A perfect strategy

Synchronizing real life with all medias, messages and services into a seamless experience



A perfect strategy

Building new perspectives for the brandon meaningful shared values

Synchronizing real life with all medias, messages and services into a seamless experience


Thank You!

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thetrendwatch #11

Technology

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thetrendwatchby fullsix

supernova culture

supernova6th sense

different landscape

theseexternal sites

new vector of failure

mfacebook users engagewith