thesis topic
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NO TITLE YEAR
1
Consumer Perception Towards Fast Food
Service: A Case Study of Burger King
Restaurants in Thailand 2/2009 Ms. Jun Chen Dr. Charnchai Athichitskul
2
The Effects of Perceived Service Quality,
Corporate Image, Customer Satisfaction
and Switching Costs on Customer Loyalty
in Vietnamese Private Banks: A Study of
Asia Commercial Bank in Ho Chi Minh
City 2/2009 Mr. Nguyen Quoc Cuong Asst.Prof.Dr. Sirion Chaipoopirutana
3
A Study on How Corporate Social
Responsibility of PTT Influences
Purchasing Decision of PTT Users in
Bangkok 1/2009 Mr. Chatpol Surakarnkha Dr. Charnchai Athichitskul
4
Determinants of Dividend Policy:
Evidence From Firms Listed on the Stock
Exchange of Thailand 2/2009 Ms. Ting Shi Dr. Ismail Ali Siad
5
Factors Affecting Satisfaction of Thai
University Student in Bangkok for Fresh
Fruit Beverage: A Case Study of Amino Ok 2/2009 Mr. Gang Wang Asst.Prof.Dr. Sirion Chaipoopirutana
6
Factors Influencing Car-Purchasing
Decision Making Among Car-Purchasers
of Japanese Sedan Cars in Bangkok 1/2009 Ms. Bussayarat Yousukarb Dr. Charnchai Athichitskul
MBA Students Thesis 2010-2011
STUDENT NAME Advisor
NO TITLE YEAR STUDENT NAME Advisor
7
A Study of Relationship Between
Leadership Styles and Employees' Job
Satisfaction in Islamic Azad University
Branches In Tehran Province, Iran 3/2009 Ms. Fatemeh Rava Asst.Prof.Dr. Sirion Chaipoopirutana
8
A Study of the Relationship Among
Perceived Quality, Country-of-Origin,
Brand Loyalty and Brand Equity of Li-
Ning, Chinese Footware in Nanjing,
People's Republic of China 3/2009 Ms. Lu Li Asst.Prof.Dr. Sirion Chaipoopirutana
9
A Comparative Study of Switching
Intention Among Customers of Two
Banks in Bangkok 3/2009 Ms. Thanita Jeewanarungson Asst.Prof.Dr. Sirion Chaipoopirutana
10
A Comparative Study of Factors Affecting
the Team Performance Between ICBC and
CCB Banks in Kunming, People's
Republic of China 3/2009 Mr. Linning Li Asst.Prof.Dr. Sirion Chaipoopirutana
11
Factors Affecting Parents' Satisfaction for
Private Schools: A Case Study of Schools
Under International Language and
Business Centre (ILBC) in Yangon,
Myanmar 2/2009 Mr. Maung Thang Om Asst.Prof.Dr. Sirion Chaipoopirutana
12
Forecasting Daily Stock Market Volatility
Using Garch-Type Models: A Case Study
on Shanghai and Shenzhen Stock Markets 3/2009 Ms. Xiaoning Liu Dr. Witsaroot Pariyaprasert
NO TITLE YEAR STUDENT NAME Advisor
13
The Influence of Mall Environment on
Shoppers' Value and Behavior: A Case
Study of Chinese Mall Shoppers in Xi'An
Area 2010 Ms. Yang Zhang Asst.Prof.Dr. Sirion Chaipoopirutana
14
The Influence of Loyalty Programs toward
Commitment and Buyers Behavior in
Bangkok Metropolitan Area 2010 Ms. Kanchaphron Wiriyachainon Asst.Prof.Dr. Sirion Chaipoopirutana
15
Impulse Purchasing Behavior: A Study on
Hypermarket Customers in Bangkok 2010 Mr. Bipin Charithavely Joseph Dr. Patricia Arttachariya
16
Consumer Satisfaction for Medical
Services in Selected Private Hospitals: A
Research on the Medical Services of the
Republic of the philippines 2010 Mr. Ryan Faderogaya Dr. Charnchai Athichitskul
17
An Empirical Study on Corporate
Governance and Financial Distress: A
Case Study of Chinese Listed Firms 2010 Mr. Chunyu Yang Dr. Ismail Ali Siad
18
A Study of Factors Influencing Usage
Intention of 3G Mobile Services in
Tianjin, China 2010 Ms. Tian Wang Asst.Prof.Dr. Sirion Chaipoopirutana
19
A Relationship Between Managerial
Behaviors and Cultural Work-Related
Values: A Case Study of the Managers of
Imidro 2010 Mr. Hamid Harati Nick Asst.Prof.Dr. Chittipa Ngamkroeckjoti
NO TITLE YEAR STUDENT NAME Advisor
20
A Comparative Study of Perceived Car
After-Sales Service Quality Dimensions
and Brand Loyalty of Two Car
Manufacturers in Bangkok, Thailand 2010 Mr. Andrew Edem Fiati Asst.Prof.Dr. Sirion Chaipoopirutana
21
The Original Insured and the
Commercialization Stage of New Service
Development in Thailand Insurance
Industry 2009 Mr Napatr Chimpalee Asst.Prof.Dr. Chittipa Ngamkroeckjoti
22
Thai Consumers' Brand Preference
Towards Pepsi Max and Coke Zero A
Qualitative Study 2008 Ms. Warintorn Phanichkul Dr. Charnchai Athichitskul
23
Testing the Weak-Form of Efficient
Market Hypothesis in Shanghai Stock
Exchange: 1990 to 2010 2010 Mr. YouLin Li Dr. Ismail Ali Siad
24
The Relationship between Service
Environment and Behavioral Outcomes: A
Study of a Retail Fashion Brand's Clothing
Stores in Bangkok 2010 Ms. Sunaiyana Srimanothip Asst.Prof.Dr. Sirion Chaipoopirutana
25
A Study of Factors Determining the
Choice among International Restaurants
by Bangkokians 2010 Ms. Yuanji Zheng Dr. Charnchai Athichitskul
NO TITLE YEAR STUDENT NAME Advisor
26
Factor Affecting Positive Word of Mouth
and Repurchase Intention towards Clothes
Retailers, in Bangkok 2010 Mr. Kornrawit Itsarintr Asst.Prof.Dr. Sirion Chaipoopirutana
27
Fundamental Financial Factors
Determining the Market Value of the
Equity: An Empirical Study of the Listed
Media and Publishing Firms in Thailand 2010 Mr. Atinan Chitmonkongsuk Dr. Ismail Ali Siad
28
An Aspect of Globalization in Higher
Education: Why Chinese Students Choose
to Study in Thailand 2010 Mr. ZhongCheng An Dr. Aaron Loh
29
Corporate Governance Effects on Firm
Value and Stock Market Performance: An
Empirical Study of SET 100 Index Listed
Companies of Thailand 2010 Ms. Nicolette C. Prugsamatz Dr. Ismail Ali Siad
30
A Study on the Relationship between
Stock Returns and Macroeconomic
Variables: Evidence from Beverage and
Food Companies Listed on the Shenzhen
Stock Exchange in China 2010 Ms. Rui Tan Dr. Ismail Ali Siad
31
The Influence of Perceived Service
Quality toward Brand Image, Word of
Mouth and Repurchase Intention: A Case
of Min-Sheng General Hospital in
Taoyuan, Taiwan 2010 Ms. Meng-Hsuan Li Asst.Prof.Dr. Sirion Chaipoopirutana
NO TITLE YEAR STUDENT NAME Advisor
32
The Original Insured and the
Commercialization Stage of New Service
Development in Thailand Insurance
Industry 2009 Mr. Napatr Chimpalee Asst.Prof.Dr. Chittipa Ngamkroeckjoti
33
A Comparative Study of the Intention to
Buy Orginic Foods between Consumers in
North Region and South Region of
Vietnam 2010 Mr. Nguyen Tuan Phong Asst.Prof.Dr. Sirion Chaipoopirutana
34
A Study on Factors Affecting Green
Purchase Behavior of Consumers in
Shanghai, China 2010 Ms. Bing Zhu Asst.Prof.Dr. Sirion Chaipoopirutana
35
The Relationship between Service Quality,
Customer Satisfaction, Trust, and
Commitment:
A Case Study of Fudian Banks’ Customers
in Kunming, Yunnan, China
2011 Ms. JiaLi Ma Asst.Prof.Dr. Sirion Chaipoopirutana
36
The Rise of An Apparatgeist:
Factors Affecting Consumers’ Purchase
Intention for Smart Phones Based in
Bangkok
2011 Mr. Rabi Singh Thokchom Dr. Aaron Loh
37
A Comparative Study of Service Quality
and Outpatient Satisfaction between
Public and Private Hospitals in Bangkok,
Thailand
2011 Ms. Korpsiri Khunwuthikorn Asst.Prof.Dr. Sirion Chaipoopirutana
NO TITLE YEAR STUDENT NAME Advisor
38
Factors Affecting Consumer Adoption of
3G Mobile Services in People's Republic
of China: A Case Study of Mobile Users in
Beijing 2011 Mr. Peng Zhang Asst.Prof.Dr. Chittipa Ngamkroeckjoti
39
A Study of Relationship between
Customer Satisfaction and Customer
Loyalty toward An Economy Hotel Chain
in Guangzhou, China
2011 Ms. Shie Sun Dr. Thongdee Kijboonchoo
40
A Comparative Study of Corporate Image
in the Real Estate Industry in the City of
Kunming, China
2010 Mrs. Honglian Yang Asst.Prof.Dr. Sirion Chaipoopirutana
41
Factors Affecting Purchase Intention of
Household Water-Saving Products in
Lanzhou, China 2011 Mr. Qianli Feng Dr. Thongdee Kijboonchoo
42
Aspects of Chinese Consumer Behavior in
Buying Foreign Branded Product: A Case
Study of Dove Chocolate, at CR Vanguard
Hypermarkets in Xi'an City, Shaanxi
Province, China 2011 Ms. Rui Wu Dr. Aaron Loh
NO TITLE YEAR STUDENT NAME Advisor
43
Marketing Communication Factors
Affecting the Purchase of Chinese White
Spirit: A Study of Consumers in Yunnan
Province 2011 Mr. HongYu Zhang Asst.Prof.Dr. Chittipa Ngamkroeckjoti
44
Factors Influencing Changsha Teenagers'
Purchase Intention Towards Celebrity-
Endorsed Apparel 2011 Mrs. Ling Chang Dr. Aaron Loh
45
Factors Influencing the Selection of BBA:
A Comparative Study between Indian
Students at Mahatma Gandhi University,
Kerala and Chinese Students at
Assumption University of Thailand 2011 Mr. Biju Joseph Dr. Aaron Loh
46
Factors Affecting Brand Loyalty toward
Taekwondo Martial Arts of Jinya Gym in
Bangkok 2011 Ms. Tisirak Soonarong Asst.Prof.Dr. Sirion Chaipoopirutana
47
The Impact of Corporate Social
Responsibility Programs on A Company's
Image and Reputation: A Case Study of
Siam Cement Group, Thailand 2011 Ms. Le Nguyen Tuong Dung Dr. Charnchai Athichitskul
48
Factors Affecting Foreign Direct
Investment in Savannakhet Province, Lao
People's Democratic Republic (Lao PDR) 2011 Ms. Bouphavanh Keomixay Asst.Prof.Dr. Chittipa Ngamkroeckjoti
49
Factors Influencing Purchase Intention
toward Imported Wine in City of
Hangzhou 2011 Mr. Xuanbin Lou Asst.Prof.Dr. Chittipa Ngamkroeckjoti
NO TITLE YEAR STUDENT NAME Advisor
50
Factors Which Influence Participation
Intention in Social Networking Sites: A
Case Study of Tencent in Shenzhen, China 2011 Ms. Han Wang Dr. Aaron Loh
51
The Predictability of Garch-Type Models
on the Returns Volatility of Indonesian
Exported Agricultural Commodities: The
Case of Crude Palm Oil, Natural Rubber
TSR20, Arabica Coffee, Robusta Coffee,
Cocoa, White Pepper and Black Pepper 2011 Mrs. Saarce Elsye Hatane Dr. Witsaroot Pariyaprasert
52
Factors Influencing Repurchase Intention
of Thai Female Customers toward Korean
Cosmetics in Bangkok 2011 Ms. Rossarin Wangwiboolkij Asst.Prof.Dr. Sirion Chaipoopirutana
53
Factors Affecting Customer Loyalty on
Banking Service: A Case of Hong Kong
Shanghai Bank Commercial in Ho Chi
Minh City, Vietnam 2011 Mr. Thanh Phong Bui Asst.Prof.Dr. Sirion Chaipoopirutana
54
The Use of Mahua Oil in Achieving A
Sustainable Business Model in
Entrepreneurships 2011 Mr. Tijumon Mankottil Sebastian Dr. Aaron Loh
55
Understanding Online Shopping Practices:
A Case Study of the Iranian Shopping
Environment 2011 Ms. Maryam Tamleh Dr. Aaron Loh
NO TITLE YEAR STUDENT NAME Advisor
56
A Study on Recent Global Companies'
Practices: Case Studies of the Sportswear
Industry in Thailand 2009 Ms. Orawee Thongkam Dr. Aaron Loh
57
An Empirical Study of the Impact of the
Financial Structure on the Profitability of
Argribusiness and Food&Beverage
Companies Listed on the Stock Exchange
of Thailand 2/2009 Ms. Yuan Zhang Dr. Ismail Ali Siad