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Rhetorical Analysis Speech and Essay

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Controlling or central idea stated in the form of an assertion, or

claim, which indicates what you believe to be true about your

topic. All content in the body of the speech or essay should

support and advance this claim.

Should be in both speeches and essays.

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As such, Cadillac appeals to the quintessential male desire toproject a sophisticated image through a flashy layout of colorsand designs supplemented by an allusion to James Bond, oneof the most idolized heroes of all time.

By incorporating modern ideas concerning diversity, music,

and religion, Gatorade promotes more than just a sports drink,

but an actual lifestyle for consumer culture to embrace.

Regardless of the degree of the damage, Clinique taps into theideology that aging is unattractive and offers women false hope

of renewal by implying that perfection is attainable through the

use its product, even after years of damage to skin.

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A statement within the introduction of a speech that outlines the

main points in the orderin which they will be covered.

Previews should be clear, stated in parallel wording (usually),

and emphasized to help guide the audience through yourorganization.

Previews are primarily for speeches, not essays.

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As such, Cadillac appeals to the quintessential male desire toproject a sophisticated image through a flashy layout of colorsand designs supplemented by an allusion to James Bond, oneof the most idolized heroes of all time.

My goals this afternoon are three-fold: first, to examine thevisual layout of the advertisement, second, to explain how thislayout draws on the masculine ethos of Bond, and finally, toexplore how the evolution of James Bond as a character

parallels the evolution ofCadillacs image.

(Transition into the body)

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As such, Cadillac appeals to the quintessential male desire toproject a sophisticated image through a flashy layout of colorsand designs supplemented by an allusion to James Bond, oneof the most idolized heroes of all time.

To better illustrate this, Ill examine the visual layout of theadvertisement, Ill explain how this layout draws on themasculine ethos of Bond, and Ill explore how Cadillaccapitalizes on the evolution of Bonds persona to highlight theevolution of its own image.

(Transition into the body. )

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1) Avoiddescription-onlytopicsentences.

Example: The background of the advertisement is colorfuland busy.

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2) Instead, make a claim aboutthatfact.

Example: The colorful and busy background of the

advertisement suggest that the product is fun and useful.Morepoetic: The advertisements intense color saturationand visually complex background suggest that the product isvibrant and multifaceted.

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3) Give roadsignsforthe argument.

Example: Though the advertisement uses a visually complexbackground to highlight the new products possibilities, thejuxtaposition of simple text and its time-honored logo revealsits adherence to clarity and tradition.

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4) Echothethesisstatement. (This is essential.)

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1) Avoiddescription-onlytopicsentences.

Example: The background of the advertisement is colorfuland busy.

_________________________________________________________________________________________________________________________________

2) Instead, make a claim aboutthatfact.

Example: The colorful and busy background of the

advertisement suggest that the product is fun and useful.Morepoetic: The advertisements intense color saturationand visually complex background suggest that the product isvibrant and multifaceted.

_________________________________________________________________________________________________________________________________

3) Give roadsignsforthe argument.

Example: Though the advertisement uses a visually complexbackground to highlight the new products possibilities, thejuxtaposition of simple text and its time-honored logo revealsits adherence to clarity and tradition.

_________________________________________________________________________________________________________________________________

4) Echothethesisstatement. (This is essential.)