theshelf issue 06

Redington Volume diVision is an authoRized distRibutoR foR the following bRands in paRts of middle east & afRica

a QuaRteRly publication fRom Redington Volume diVision

presents issue 06apRil 2015

08 Western Leaf Electronics12 Microsoft16 HP22 Lenovo25 Intel

Smart gearSredington gulf’s Lifestyle division eyes the opportunities in the accessories market.

The smartest way to link

®western leaf®

Wi-Fi CERTIFIED Miracast® enabled Windows 8.1 or Android 4.2.1 device with latest updates and HDMI and USB TV ports required.

Simple to connect.

Buy the Microsoft Wireless Display Adapter to share what’s on your device with your HDTV, wirelessly.

Go Big. Go Wireless.

1

2

3

Plug the adapter into your HDTV.

Connect to the adapter via settingsin your device.

Project movies, videos, photos, websites, anything!

Trim : 27 cm (w) x 20.7 cm (h) Bleed: 28 cm x 21.7 cm

Issue 062 www.redingtonmea.comFor more information, please write to [email protected]

Wi-Fi CERTIFIED Miracast® enabled Windows 8.1 or Android 4.2.1 device with latest updates and HDMI and USB TV ports required.

Simple to connect.

Buy the Microsoft Wireless Display Adapter to share what’s on your device with your HDTV, wirelessly.

Go Big. Go Wireless.

1

2

3

Plug the adapter into your HDTV.

Connect to the adapter via settingsin your device.

Project movies, videos, photos, websites, anything!

Trim : 27 cm (w) x 20.7 cm (h) Bleed: 28 cm x 21.7 cm

From the Director’s Desk

When you think about how technology has transformed our lives, it’s truly amazing. Through technological innovations, we have automated the otherwise labor-intensive functions. Take personal banking for example, just few years ago, we were still required to physically go to the bank to get any kind of transactions done from opening an account to understanding investments. Today all the information you need is available at your fingertips with just a click. Through mobile apps, we can now cater to our banking needs even when on the move. Technology is an enabler. It is interesting to observe how

it has transformed business operations in all spheres.

The advent of e-commerce has given the power to businesses to remain close to customers throughout the day. The sustainable business model has not only impacted customers’ behavior but also contributed to the stiff competition in the market.

With growing focus on services, the B2B e-commerce platform has proved to be apt and influential to the business environment. Forbes predicts the B2B e-commerce market to be worth $6.7 trillion by 2020. It is expected to be two times bigger than the B2C market within the same time period, according to the business magazine. A good example of a company that has grown in this space is Alibaba, which has recorded more trade volume than Amazon and eBay put together.

Streamlining and simplifying business processes remain one of the top priorities for an organization. Leveraging automation tools and learning about best B2B e-commerce practices are worth the time and investment. Partners need to further couple the benefits of these strategies with CRM or loyalty programs to derive best results.

Considering the evolving market dynamics and the increasing competition, channel players need to look at all mediums to grow profitably.

We look forward to working with you in the coming months.

Yours SincerelyRaj ShankarManaging Director, Redington Gulf

Western Leaf Electronics

HP

Microsoft

Intel

Mark Ataya, CEO, Western Leaf Electronics, elaborates on the business plans.

Ashish Dhar from HP ME on the features of the latest product line and retail strategy for 2015.

Kartik Kanneganti from Microsoft Gulf discusses market trends and elaborates on latest product, Wireless Display Adapter.

Adib Rajji from Intel Corporation, explains the business intricacies of the 2-in-1 marketplace.

Contents

08

12

16

29

30

25

Published by

Nilesh Khalkho, CEO, Sharaf DG, comments on the evolving retail trends in the region.

Saad Khan, GM, Redington Lifestyle, on what can partners and customers expect from his division.

Retail focus

Final take

3Issue 06www.redingtonmea.com For more information, please write to [email protected]

Redington recommends

GooGle Nexus 6 AlCAtel oNetouCh IDol 3

xtouCh P-PhoNe

Motorola’s latest launch, Nexus 6 is apt for users to not only get work done but also to enjoy videos and playing games. The pixel-rich 6-inch Quad HD display enables this and more. The dual front-facing speakers provide immersive stereo sound to further enhance the user’s experience. Powered with the Qualcomm Snapdragon 805 quad-core 2.7GHz processor, the device is capable of high-performance multi-tasking and the Adreno 420 GPU gives the users good graphics. Equipped with an f2.0 and 13 megapixel camera with optical image stabilization capture, users can take great pictures in daylight and low light. With just 15 minutes of charging, users can get up to 6 hours of use and thanks to a large 3220 mAh battery, users get over 24 hours of use from a full charge. Being a Google phone, users will enjoy the latest updates before others in the market and it currently works on Android Lollypop OS.

Alcatel has launched two smartphones under its flagship OneTouch Idol 3 moniker, offering unique reversible user experience, outstanding music quality and professional-like camera capabilities. One has 4.7” screen, while the other a 5.5” screen, targeting different users. Weighing just 110g, it boasts HD IPS display, quad core CPU and symmetrical design. More importantly, Idol 3 provides Hi-Fi sound and has powerful front speakers featuring JBL technology and first tailor-made Music Center. The 13Mxpl rear cam coupled with 8Mxpl front cam offers wide-viewing angle and great sunlight legibility. The unique reversible user experience of the phone means use it either way, the UI always gets in place, and comes with a back cover in matt with hair brushed effect, which is pleasant to touch and easy to grip.

The Moto 360 features a 1.56-inch edge-to-edge round display maximizing the user’s viewing experience. It has a resolution of 320 x 290 pixels with 205 ppi for richer detail. The watch is designed using the damage resistant Corning Gorilla Glass for the display and a high-quality stainless steel case. Made using the finest raw materials, the Horween leather bands add a touch of elegance to the 360. The watch displays notifications based on the user’s location, be it weather, flight alerts or traffic. A light vibration ensures that the user is notified of incoming or missed calls, text messages and emails. Users can also talk to their Moto 360 through the ‘Ok Google’ feature. The watch is designed with an in-built pedometer and a heart rate monitor that keeps a track of steps and heart rate. With the heart activity app using the daily and weekly benchmarks, customers can effectively track progress towards their goals. Powered by a 320mAh battery that can last all day, the Moto 360 can be wirelessly charged. Running on Android wear, the watch can be paired with smartphones that run on Android 4.3 or higher. The watch comes with 4 GB of internal storage and 512 MB of RAM for a smooth performance.

sMARtPhoNes & tABlets

Moto 360


Xtouch P-Phone is a 4-in-1 feature phone that combines phone, power bank, flashlight and wireless FM radio in one device. This multi-functional device could be used as a power bank with its 3500 mAh capacity and features a high charge-discharge efficiency of 88% and IC protection technology.

With physical keyboard for easy dialing, two SIM cards, high voice quality, the easy-carried P-Phone has a 1.8” LCD screen and is thoughtfully designed with simple yet practical functions. P-Phone also features a torch and its battery could last for 39 hours while using as a flashlight. Besides, P-Phone could play FM radio with its high-volume loud speaker with no need for an earphone. The phone, which weighs 143g, has an internal memory of 32Mb and supports up to 32GB external memory, and comes in two different colours – black and gold.

4 Issue 06 www.redingtonmea.comFor more information, please write to [email protected]

HP’s Officejet Pro 8610 e-All-in-One prints professional color for up to 50 percent lower cost per page than lasers with an e-all-in-one engineered for business printing. It projects a professional image with every page, and help keep business moving with easy mobile printing. It enables printing professional-quality color documents and marketing materials for less than lasers while driving productivity with easy-to-use features. Using Original HP pigment inks for vibrant, durable prints, every page looks professional. It supports fast printing speeds—up to 19 ppm black-and-white and 14.5 ppm color. HP high yield XL ink cartridges offer an additional

low cost printing option for high volume printing. Users can enable secure wireless printing from their mobile device—no router or access to local network required. Using HP ePrint, users can easily print photos, documents, and more when on the go and can share all the printer has to offer, office-wide, using 10/100 Ethernet connectivity.

Canon’s latest launch i-SENSYS MF212w is a fast, efficient Wi-Fi network and mobile ready mono laser 3-in-1. Users can seamlessly share print, copy and scan functions with ease on this multifunction. Quick, easy-to-use and energy efficient, it features a tilting control panel and one-touch solution keys. Additionally, it easily prints from IOS or Android devices. Users can be productive with print and copy speeds of 23ppm mono. Stylish and well connected this high-speed, multifunctional mono laser printer provides print, copy and scan functions within a compact space-saving device. With Wi-Fi, Ethernet and

mobile connectivity for easy sharing of functions, plus professional print quality and easy operation, it’s the perfect desktop solution for small offices.

The L1800 allows users to print borderless, photo quality images up to A3+ in size. It delivers superior colour reproduction for large photos, graphics and more to achieve the best impression on your audience. High capacity integrated ink tanks and highly affordable genuine photo ink bottles at just US$10.50 each add up to greater savings. It is bundled with 6 photo ink bottles that yield up to 1,500 borderless 4R photos. It is designed to achieve fast print speeds of up to 15ppm (draft/black) and 45 sec per 4R borderless photo. The device supports printing to a wide variety of printing media from 4R photo prints all the way up to A3+ sizes, allowing users to accomplish all printing jobs, from the simplest

to the most demanding. Epson’s original ink tank system is engineered for easy, mess-free refills. The special tubes in the printer are designed to ensure smooth and reliable ink flow at all times.

PRINteRs & PeRIPheRAls

CANoN I-seNsYs MF212w

RICoh AFICIo sP 100sF e

hP oFFICejet PRo 8610 e-All-IN-oNe

ePsoN l1800

The Aficio SP 100SF e 4-in-1 MFP (Print/Copy/Scan/Fax) is perfect for monochrome printing, as well as flatbed or ADF copying, scanning (full color and/or black-and-white) and faxing. This device can support the needs of up to 3 users for walk-up faxing and copying. (Limited to one connected workstation.) The MFP offers first print time of 13 seconds or less, fast print speeds of 13 ppm and high-quality output (up to 1200 x 600 dpi) to enhance

document management in smaller offices. With ID Card Copy, users can copy both sides of identification cards or important documents onto one page to save time and conserve paper. Users can print, copy and even scan in full-color, the SP 100SF e offers walk-up G3 faxing all from an easy-to-use, compact system that fits virtually anywhere in any office. The MFP can be set up within minutes right out of the box, and includes a USB 2.0 interface for fast connection to the desktop. It includes a two-line LCD screen for easy navigation, and a prominent dial pad for faster operation.



CoMPoNeNts

wD MY ClouD

Western Digital’s personal cloud storage solution—My Cloud— allows you to keep content safe at home and get abundant storage with fast performance. The customer can store, organise and back up photos, videos, music and important documents all in one place. What’s more, you can use the company’s free apps to upload and access and share content from anywhere with any device. It also allows you to transfer files between personal cloud, Dropbox and even other public cloud accounts using the company’s free My Cloud mobile app. The capacity of your personal cloud can also be increased by attaching a compatible USB 3.0 directly to the USB expansion port on the My Cloud drive.

Running on Windows 8.1 OS, users can obtain a smooth and versatile PC experience with Dell’s latest Inspiron 13 7000 Series 2-in-1 laptop. Powered with 5th Gen Intel Core processors, the Inspiron 13 packs a robust performance. Count on plenty of power for loading apps or editing photos on the 13.3-inch display with optional Full HD. It is equipped with a built-in stylus, which enables users to take notes or retouch photos easily. Users can also scroll or zoom effortless with 10-finger capacitive touch. The sleek-designed laptop offers up to a 500GB

Hybrid Hard Drive, providing users with 14 times more storage than a 32GB tablet. The energy efficient processors and graphics and long battery life enable users to use the device without interruption. They can also switch between laptop, tablet, and tent or stand modes to update blog, edit photos, or stream their favorite shows.

Lenovo’s dual-mode notebook, which switches between laptop and stand modes, is available in a range of color options. Users can interact with the Flex 2 by using simple, intuitive gestures directly on the 14-inch 10-point multi-touch HD display, which is optimized for Windows 8.1. With up to 6 hours’ battery life between charges, the Flex 2 is an ideal companion for users on the go. Lenovo Energy Management protects the long-term durability of the battery and uses advanced energy-saving technology to increase time spent between charges. With a thin and light design, the device’s backlit AccuType Keyboard is ergonomically designed to make typing more comfortable and to reduce errors. The Flex 2’s speakers deliver rich stereo sound, while Dolby Advanced Audio provides an immersive audio experience, enhances audio quality, and reduces distortion.

Dell INsPIRoN 13 7000 seRIes 2-IN-1 lAPtoP

leNovo Flex 2 14

hP NoteBook PC 15-R020Ne

CoMPutING

HP’s Notebook PC-r020ne offers the features users need and the reliability you expect with this value-packed HP Notebook. Customers can enjoy rich, smooth web chats with the stunning HD display and easily take it on the road with a thin design combined with security features to protect their data.

Users can showcase work in high definition with a backlit HD LED display and have the freedom to get more done thanks to

a variety of input connections.Powered with Intel Core

i5-4210U with Intel HD Graphics 4400 (1.7 GHz, 3 MB cache, 2 cores), the 15.6-inch display is made for comfortable and seamless viewing of media

content. It is also equipped with

dual speakers and a HP TrueVision

HD Webcam (front-facing) with

integrated digital microphone.


High speed transfer from iPhone and iPad to the Flash Drive makes iXpand the quickest, easiest way to free up memory on mobile devices and instantly expand storage by up to 64GB. The iXpand app makes managing a device’s memory effortless; automatically offload new photos and videos from your iPhone or iPad to the drive whenever it’s connected.

The USB connector can be used to move photos and videos between the drive and a user’s PC or Mac. And it allows users to play movies and listen to music directly from the drive—no Internet required.

With iXpand Flash Drive, users are assured of the content’s safety from prying eyes even when you move it from iPhone to Mac to PC to iPad and back again. The iXpand Flash Drive encrypts users’ files for secure transfer between devices making it easy to protect private files. Sleek and sturdy, iXpand Flash Drive keeps connectors safe from breakage when they’re not in use and works easily with all iPhone and iPad cases.

tDk tRek wIReless sPeAkeR

lIFestYle

TDK’s Trek Wireless Speaker is designed to deliver exceptionally clear sound while on-the-go. Additional product features and benefits include Bluetooth v2.1 for high-quality wireless audio and Near Field Communication (NFC) for simple Bluetooth pairing with an NFC-enabled device. The TrueWireless Stereo allows pairing of two Trek Micro speakers for stereo audio. It comes with rechargeable battery that lasts up to six hours and can be charged on the go. The 3.5mm auxiliary input plays music from any device with a headphone jack and the 3.5mm auxiliary output makes a standard speaker Bluetooth technology-enabled.

In the Acer P1173 Projector, colors remain balanced and images accurate with advanced Acer technologies.

Everything comes to life with crystal clarity thanks to exceptional resolution and high brightness. What’s more, this projector is DLP 3D ready, depicting lifelike and breathtaking visuals with greater depth. It has a display panel of 0.55-inch DarkChipTM 3 DMD with a resolution of Native SVGA (800 x 600), Maximum UXGA (1600 x 1200), WUXGA (1900 x 1280). Its aspect ratio is 4:3 (native) and 16:9

while the contrast ratio is 13000:1. The brightness of the device can be adjusted to 3000 ANSI Lumens (Standard), 2400 ANSI Lumens (ECO). And the lamp life can sustain 5000 hours (Standard), 6000 hours (ECO) and 10,000 Hours (ExtremeECO). Weighing 4.4lbs, its projection lens come in F = 2.57 ~ 2.65, f = 21.00mm ~ 23.10mm and has 1:1.1 manual zoom and manual focus.

ACeR P1173 PRojeCtoR

CoMPoNeNts sANDIsk IxPAND FlAsh DRIve

Belkin’s exclusive MultiBeam antenna technology gives users maximum through out while minimizing dead spots for optimized video streaming from multiple devices, virtually anywhere in your home. Get the fastest dual-band speeds for video streaming and gaming—up to 300Mbps (2.4GHz) + 450Mbps (5GHz) with this device. Users can connect an external hard drive for easy sharing of photos and files, and connect a printer for wireless

printing from any computer in your home through the two USB ports. Four gigabit ports let users connect multiple computers or devices for ultra-fast network speeds and file sharing. WPS/WPA2 encryption standards and preset security settings get you up and running safely. One-touch Wi-Fi Protected Setup (WPS) securely connects multiple computers and devices with the push of a button. Users can enhance their online activities with Belkin’s integrated apps, self-healing, video mover, print zone and memory safe.

Targus’ Executive Laptop Roller is designed to fit laptops with up to 15-16 inch screens. The zip-down workstation includes pen loops, business card holder, zippered pocket, cell phone pocket and large pouch to store additional accessories; large storage space for other office essentials or clothing for an overnight stay. It is constructed of durable/water resistant 1200D polyester material.

PlAY N750 DB wIReless DuAl-BAND N+ RouteR

tARGus exeCutIve lAPtoP RolleR


BuIlDING BusINess suCCessThe Shelf catches up with Canada-based Mark Ataya, CEO, Western Leaf Electronics, to discuss about business plans and market differentiators.

Mark Ataya, CEO, Western Leaf Electronics

western leaf electronics


could you give us an overview of western leaf’s business? how long have you had operations in the region? Western Leaf Electronics commenced operations back in 2003 and spent a number of years in the MicroControllers business. In 2009, with our in-depth understanding of technology and passion to create meaningful products, we started focusing on building end consumer products.

We began coming to the region and testing the market in 2010 and started full-fledged operations here in 2013.

can you elaborate on the company’s usp? We always focus on building products that have a purpose, that can integrate into our lives and are easy and simple to operate. We believe that quality and selection of materials are important no matter what the price point is.

can you describe your go-to-market approach? We have a customer base of different age groups, but most of our customers fall between 16 and 34. Our products are priced just right, never too expensive, they also hold their value for the money. Our target audience includes those who appreciate technology, and people who understand that both pricing and quality are equally important. Our participation in social media and trade shows allows end users to get hands on experience. In 2015, we plan to be more aggressive in our marketing, and will work

on extending the awareness of our products so that more people can buy them. Our products are now sold in power retail stores, online and small retail stores.

could you discuss your product line-up? which features stand out in the crowded marketplace? Currently we have three product lines. The Frenzy line consists of smartphones, tablets, TV streaming devices and related accessories. The Vomo line consists of audio products such as in ear headphones, over the ear headphones, portable speakers and more. The third line of products consist of new accessories that we will be revealing later this April. Each product has its own unique selling point, overall, we focus on purposeful designs that provide value to its user.

what are your other market differentiators? We take pride in the fact that our products stand out distinctively from the competition and are not simply ‘me-too’ products. We ensure that they have a purpose and differentiating value. Our products are priced in between high and low end brands, we try to cover the middle tier, which is highly neglected by the industry. This is one of our differentiators and we always emphasize product quality.

what kind of response have you received from the region? We have had a high level of acceptance in the market. Customers seem to be weary of the

status quo in the industry as companies are trying to make only cosmetic changes to their products without relevant innovation. Also, people seem to like our Canadian origins and understand that Canadian products are built with quality and passion.

how are you staying ahead of market trends? We watch people, live by each day’s experience, listen carefully, and we try to make sense and figure out how technology can be integrated. We believe that technology should adapt to our lives, not the other way around.

what kind of user-experiences can customers expect from western leaf electronics? Seamless integration into their lives, products that work well and last long, and products that have built in intelligence.

what are your business plans for 2015? what can channel partners expect? We have two new exciting product lines coming up, some with new patents and we expect them to create great impact in the market. I encourage everyone to keep a close eye on our updates. As for channel partners, we always try to put products that can sell easily and have the right margins. Those partners that are able to recognize the value of our brand, have always been able to capitalize on it within the first few months after a launch.

“We believe that technology should adapt to our lives, not the other way around.”


Products from western leaf electronics

easyshare

Frenzy 8Z

Frenzy 8Z tablet Western Leaf ’s pocket-size device, EasyShare allows users to take their files anywhere they go. It has a tight rubber compartment that gives users the ability to hold money and credit cards, eliminating the need to carry a wallet. It also allows users to stream video files to nearby devices, and comes with a network drive that can sync with cloud storage. In addition to that, EasyShare’s built-in access point converts wired network to wireless, and has the capability to convert wired audio into multiple Bluetooth devices (headphones and or speakers). Users can also take advantage of the device’s mobile screen broadcasting via wireless video and 3G LTE Hotspot. The 3G/4G hotspot model enables users to connect to the Internet and share the connection with up to 10 devices.

Western Leaf ’s new tablet, Frenzy 8Z comes with 3G function and features an 8.1- inch screen for a better viewing area, built-in 3G for fast speed data download and voice call capabilities. It also empowers users with Bluetooth 4.0, which ensures clear sound connection and low power usage, along with HD playback, and a dual camera with an auto focus back camera. In addition, it is lightweight and equips users with a 4,000 mAh battery with 24 hours of voice talk, 22 hours of 2G, 15 hours of 3G, and guarantees a fast

charge. The tablet is priced at $189.99 and is available in the marketplace. The device can be accessorized with the new

Frenzy Controller, which is a ‘button-less remote’ to control Android devices.


Frenzy tv hub

vomo Nu portable speakers

Frenzy TV Hub is an android-powered device that has great horse power and is equipped with innovative design panel, which displays important information such as time, weather conditions, road conditions and others. It is powered with 4K HDMI output, HDMI input for video capturing, wireless display ready, DLNA, quadcore processor, octa-core GPU, two GB memory and internal storage. The TV hub is built for smooth solid performance and easy setup to get users going in no time. It has a sculpture-inspired design that fits in the modern home, according to the company. It also runs using the company’s button-less remote, Frenzy Controller, a device that’s designed to perfectly fit in the palm of the hand and allows the user to control their Android devices using gestures (touch, long press, swipe, drag, double touch, pinch and other touch gestures) and gravity motion sensors (that allow you to control the pointer on the screen). The company said that Frenzy Controller is the first visceral product in the market to combine both gravity and gestured-based controls together for a more seamless user experience.

The Vomo Nu portable speaker packs up to 30 watts of sound power, and still can be charged using a micro USB cable, making it easier to recharge while on the go. It utilizes two speakers, two base radiators, and one powerful vibration sound unit. Users can control the unit by simply swiping its surface; for example the user only need to slide up to increase volume, down to decrease the volume. According to a recent study by the Consumer Electronics Association (CEA), nearly one in five (16 percent) consumers owns a portable wireless speaker. The portable wireless speaker category is also poised for growth, as 28 percent of consumers plan to purchase a related product in the next two years, the study revealed. According to the company, with Vomo Nu’s swipe gestures control, users won’t have to look for buttons to enjoy their music. Western Leaf Electronics is also expected to release a modular development kit that allows other companies to build on top of its framework.


eFFoRtless CoNNeCtIoNs The Shelf speaks to Kartik Kanneganti, Product Category Manager, PC Accessories, Gulf, Retail Sales & Marketing Division, Microsoft Gulf, on market trends and the company’s latest product – Wireless Display Adapter.

how can channel partners optimise their business through microsoft’s pc accessories division? Accessories is an essential part of any business and often a very profitable category, which helps partners increase their sales basket size and overall profitability of a transaction and more importantly offer a complete solution to the customer. The first ever PC compatible mouse was developed by Microsoft in 1983 and the innovations since then in the PC accessories world is a formidable list. Partners and end-users also appreciate the fact that an accessory is designed by the same people who make their

Microsoft

Kartik Kanneganti, Product Category Manager, PC Accessories, Gulf, Retail Sales & Marketing Division, Microsoft Gulf


favourite operating system, Windows and the most used PC application Microsoft Office.

how are microsoft pc accessories different from others?Innovation in technology has been the key for our business, starting right from developing the first PC compatible mouse. A lot has changed since then such as the shift towards laptop and tablets from the conventional desktop setup meant we have started working away from the desk and the traditional optical or laser mouse wasn’t of much help. We then developed BlueTrack Technology in mice that tracks on everything, from a granite countertop to the carpet in an airport terminal. Design has become a major influencer in the tech world, the products we use have become more personal and a reflection of our lifestyle or personality. Therefore, Arc and Wedge series are products developed with the design philosophy, giving consumers unique design that enhances performances. Design and innovation would not be complete if our products didn’t offer comfort, all our products are developed and certified with renowned ergonomists. Most of us don’t realize the health risks associated with using the PC for long hours in the wrong postures, using an ergonomist certified product helps reduce risks of work-related musculoskeletal disorders. Our range of ‘Comfort’ and ‘Ergonomic’ products are widely adopted in various industries to promote healthy computing for workplace comfort

what are some of the fast moving products within this division?Different products have different demand. In the mice category, Wireless Mobile Mouse 1850, Sculpt Comfort Mouse, Arc Touch Mouse have been favorites with both partners and consumers. Our keyboards, Wireless Desktop 800, Wireless Desktop 2000, Sculpt Comfort Desktop and Sculpt Ergonomic Desktop offer great value and ergonomics that promote healthy computing. High-Definition webcams such as the LifeCam Studio and headset are still popular among customers who are active video calling users. All our webcams and headsets (LifeChat LX 4000 and LifeChat LX 6000) are Skype and Lync certified and with increasing adaptation of Lync in enterprise, we still see a demand with webcam and headset.

could you briefly discuss the features of the wireless display adapter?The Wireless Display Adapter is a new segment for us and different from the conventional products in this category. I believe it has the universal desirability as it is created for sharing all things you care about on a big screen. Watch videos, stream movies, view photos, or display a presentation on a big screen – all wirelessly. The Wireless Display Adapter fits into your life – you’re not limited to certain apps or content streaming. Simply plug the Wireless Display Adapter into your HDTV, monitor or projector, connect your

device, then wirelessly mirror or extend your screen to bring your content to life in new ways at home, school, work and on the go.

Users can easily transform meetings and improve collaboration with display and writing in real time. No more searching for the right adapter that fits your laptop. Simply plug the Wireless Display Adapter into a conference room projector or monitor so that anyone can throw up a presentation or spreadsheet on the big screen from their phone, tablet or laptop and annotate in real time.

The Wireless Display Adapter uses Miracast technology, so you’re not limited to certain apps or content streaming; you can display everything from your Miracast-enabled devices on HDTV, monitor or projector. You can even use the Wireless Display Adapter with Windows or Android operating systems.

how does it stack up against competition? how has the market response been?The response has been overwhelming, especially from the end-users; it was almost like people were waiting for a device or solution like the Wireless Display Adapter. Every time we did a demo with the product, people immediately asked for details on where they could purchase one. There is no direct competition in terms of a solution offering, although there are other Miracast devices in the market place but they are either priced higher or they lack the portability and ease of use of the Microsoft Wireless Display Adapter.

“The Wireless Display Adapter is a new segment for us and different from the conventional products in this category.”


Products from Microsoft

Users can enjoy a superior HD video quality with the LifeCam Studio, which includes a 1080p HD sensor and a 720p HD video chat. But great video is about more than HD. Customers can keep their subject crisp with autofocus, from four inches to infinity. It is effortless to shoot with great accuracy in wide angle with the LifeCam precision glass element lens. And, to make filming even easier, LifeCam features TrueColor Technology, which means the video remains bright and colorful in virtually all light conditions while ClearFrame Technology provides smooth and detailed footage. Use the built-in High-Fidelity Microphone to bring it all together: the vivid sights, colors, and sounds of real life.

The design of Arc Touch Mouse is created keeping the on the go users in mind. It is equipped with Bluetooth 4.0 Low Energy1 and a clutter-free and reliable experience that works from up to 30 feet away. Customers can utilize the latest in Bluetooth technology, consuming less power.

And just like the original, the Arc Touch Bluetooth Mouse curves to turn on and flattens to turn off. Comfortable and portable, shaped to match the natural curve of your hand, it’s a perfect fit for a user’s mobile lifestyle. The touch strip responds precisely to the speed of finger movement, using haptic feedback to scroll vertically. Users can take advantage of BlueTrack Technology, which combines the power of optical with the precision of laser for remarkable tracking on virtually any surface, such as a rough wood surface or carpet.

lifeCam studio

Arc touch Bluetooth Mouse


The All-in-One Media Keyboard is the perfect device for the living room or home office. It has a full-size keyset and an integrated multi-touch trackpad – type, swipe, drag, zoom, and click with ease. It has customizable media hotkeys that put the web and users’ favorite music, photos, and movies at their fingertips. The keyboard also has a durable design, so there’s no need to sweat the bumps, drops, or spills of everyday life. The All-in-One Media Keyboard is everything the customer needs for comfortable typing and effortless navigation.

The contoured and modern Designer Bluetooth Mouse pairs wirelessly to laptops or tablets with the latest Bluetooth Smart technology to instantly connect without wires or dongles. It is designed stylishly and the ultra-thin profile complements the user’s desktop. Enabled with Wireless Bluetooth Smart Technology, the device’s BlueTrack Technology provides remarkable tracking on virtually any surface.

Ambidextrous design allows the user to control the mouse in either hand. The devices comes with a three-year limited warranty and can be used for up to six months without having to change the batteries.

Designer Mouse

All in one Media keyboard


could you give us a brief overview of your product line-up in the pc and laptop category?We at HP classify the product line by usage. We have 3 categories of products.

notebooksThin and light: Ultra-Slim laptops with proven processing power.Everyday notebooks: Super reliable, featured-packed notebooks, at affordable price.Detachable and Convertibles:

Revolutionary design of HP 2-in-1 laptops.

desktopsHigh Performance: Superior processing power and high-end graphics for endless digital creation.Everyday Desktops: Powerful, reliable, great priced.

DesIGN-DetAIleDAshish Dhar, HP Middle East, Consumer PC Category Manager, outlines the features of its latest product line and elaborates on its retail strategy for 2015.

Ashish Dhar, HP Middle East, Consumer PC Category Manager

hP

Issue 0616 www.redingtonmea.comFor more information, please write to [email protected]

Gaming: Speed and power for super-immersive games.

what have been hp’s market differentiators in this category?Our market differentiators are our innovative product designs, services and key features at the platform level such as HP Protect Smart, HP Simple pass, Beats Audio, Backlit Keyboard and HP Coolsense. The choice of colors makes us stand out from the rest along with the complete range of different screen sizes.

how has the market responded to the pavilion range?Our Pavilion range is immense, begins from 11-inch and goes up to 17-inch screen size. This is the most popular range of HP notebooks and Desktops. The key features of this platform in notebooks are as follows:

innovative design* 15.6-inch HD (1366 x 768) bright view flush

glass capacitive touchscreen that allows you to interact in a simpler, engaging and an intuitive way for work and play.

* 4 color options to express your style - Twinkle Black, Snow White, Brilliant Red or Aqua Blue with a silky/soft touch effect.

* Island style keyboard in black or white color with numeric keypad and user friendly HP clickpad with image sensor.

sufficient entertainment options* Great graphic computing performance with

Nvidia GeForce/AMD Radeon or AMD Topaz (Optional) discrete graphics and up to 2GB graphics memory bring your games to life.

* Enhanced audio experience with Beats Audio

and forward facing dual speakers. * Front-facing 2.0MP HP True Vision HD

camera optimized for video chat. * Built in DVD player that allows user to read or

write to DVD medium.

innovative and smart technologies* 802.11 a/c wireless solution for better data

integrity and throughput (Intel SKU only).* Hybrid Drive (SSHD) option.* HP Innovations - HP CoolSense, HP

ProtectSmart.

how is cloud computing enabled on the stream range of laptops? can you explain how customers can enhance performance with this range?The HP stream is a new kind of Windows notebook that is stylish and affordable and keeps you connected to your content via the cloud for people who want a notebook PC that is built for the digital life on the go.

what are the unique characteristics of hp’s envy range?Innovative industrial design

* 15.6-inch HD (1366 x 768), 200 nits, BV/AG or FHD (1920x1080), 300 nits AG LED backlit display with 10 point multi-touch that allows you to interact in a simpler, engaging and an intuitive way for work and play.

* Integrated keyboard lattice with metal finish on keyboard deck with a subtle sparkle on the outside cover and bottom provides a premium look and feel.

* Full-size backlit keyboard with integrated numeric keypad.

* HP Control Zone track pad for better gesture support on Win 8.1

Rich entertainment options

* Great audio on a PC with BeatsAudio(tm) with dual speakers.

* Ultimate gaming class graphics and performance with NVIDIA GTX (Intel only) combined with a Full HD Display (configurable) provides the best multimedia experience.

* Front-facing HP TrueVision HD Webcam with integrated dual array digital microphone for video chat.

* Full versions of Photo and Video editing software - Cyberlink Photo Director & Power Director. Cyberlink Media Espresso video conversion software also included.

Superb performance and experience

* Fingerprint reader for easy convenience and peace of mind security with HP Simplepass.

* HP Innovations - HP Cool Sense, HP Protect Smart, HP Control Zone, HP Connected Photo and Music, HP Connected Drive, HP USB Boost

* Intel Smart Connect Technology, Wireless Display Support.

could you elaborate on your retail channel strategy for 2015?The most significant trend is that consumer behaviors have changed. We know this more from our personal experience than just our research and analytics.

Consumers depend on social media to find the reviews about the product before purchasing; the technology in our pockets has created a hyper-competitive environment and brands need new approaches to reach out to the market. Our strategy is to offer best consumer experiences on our products with best in class services.

“The most significant trend is that consumer behaviors have changed. We know this more from our personal experience than just our research and analytics.”


hP PAvIlIoN13 x360 PC seRIes

hP sPeCtRe

13-h240se x2 PC

With HP’s latest Pavilion13 x 360 PC series, users can easily convert from a 33,8 cm (13,3”) notebook to stand to tent to tablet mode with this value-packed convertible PC, featuring a 360° hinge. With optimized touchscreen performance and BeatsAudio, all of the users’ productivity and entertainment needs are at their fingertips. While the HP Pavilion 13-a000ne x360 PC and HP Pavilion 13-a006ne x360 PC runs on Intel Core i5-4210U Processor 1.7 GHz, the HP Pavilion 13-a004ne x360 PC and HP Pavilion 13-a008ne x360 PC runs on Intel Core i3-4030U Processor 1.9 GHz. And the HP Pavilion 11-n001 x360 PC functions on Intel Pentium N3520 Processor 2.4 GHz.

With various HP software such as Connected Music, Connected Photo, Protect Smart and TrueVision HD webcam, users every demand is met. The convertible PCs are available in either smoke silver or vibrant red colours.

HP defines its Spectre13 x2 PC range as ‘truly flexible, innovative and powerful’. The sleek, precision-crafted HP Spectre x2 offers everything the users want from an Ultrabook that does it all and a convenient tablet in a single, sophisticated design. With a 13.3-inch FHD antiglare slim touch display, users can enjoy high-quality media content, backed by the power of Intel Core i5-4202Y Processor 1.6 GHz on HP Spectre 13-h240se x2 PC. Equipped with Windows 8.1 OS, users are able to work or play seamlessly on this device. Other HP features such as Beats Audio, HP Connected Music, Touch screen, Backlit Keyboard, HP CoolSense, HP TrueVision HD Webcam, HP ImagePad, Capacitive Full HD and HP Connected Photo only further enhance the experience. The device is available in a truffle brown colour.

Products from hP


hP eNvY 15-k002Ne

NoteBook PC

hP PAvIlIoN

15-P009/52/53/58Ne

The full-featured HP ENVY Notebook is optimized for the ultimate Windows 8.1 experience so that users can power through the day. Featuring a large 15.6-inch diagonal HD BrightView LED-backlit display and powered by Intel CoreTM i7-4510U Processor 2 GHz, the device is also equipped with 16 GB DDR3L and 1TB 5400 rpm SATA. Users are also treated to the company’s added features such as Beats Audio, HP Connected Music, Connected Photo, Backlit Keyboard, HP CoolSense, HP TrueVision HD Webcam and HP ProtectSmart. The device is available in natural silver colour.

The HP Pavilion Notebook PC series provide all of the benefits of a desktop in a sleek, portable package. Astounding sound from BeatsAudio and a crisp, clear HD display are just some of the benefits users can rely on for a superior computing experience, according to the company. The HP Pavilion 15-p009/52/53/58ne has a 15.6-inch diagonal HD BrightView LED-backlit display and is powered with Intel Core i7-4510U Processor 2GHz. With 6GB DDR3L and 1TB 5400rpm SATA, users don’t have to worry about storage. HP add on features such as Beats Audio, Connected Music, Connected Photo, CoolSense, TrueVision HD Webcam and ProtectSmart enriches the user experience. The device is available in snow white, aqua blue, natural silver and vibrant red colours.


Introducing the Next Generation of Gaming

HP OMEN

YEAH,YOU SHOULD BE

SCARED

© Copyright 2015 Hewlett-Packard Development Company, L.P. All rights reserved. All trademarks are the property of

Next-level performanceBlow away even the most demanding games with NVIDIA GeForce GTX 860M graphics and an Intel® Core™ i7 processor.

Game on, anywherePlay on the go for hours with a sleek, aggressive design and optimized battery life.

Conquer your keyboardSeize control with per-game assignable profiles and definable dedicated gaming keys so you never miss a move.


Redington recommends Microsoft Software

lenovo

Lenovo’s YOGA 3 Pro is an ultra slim convertible PC. The 13-inch device addresses users’ desires for an extremely stylish device, best-in-breed performance capabilities and the hardware and software adaptability they crave. With a thin and light frame and a new watchband hinge design, a QHD+ screen and Harmony, Lenovo’s intuitive software adapts to users’ personal preferences as they use the device in its different modes.

The YOGA 3 Pro shaves off 17 percent from its predecessor’s frame at just 12.8 mm thin and weighs only 1.19kg. This is possible thanks to Lenovo’s new watchband hinge constructed from more than 800 pieces of steel and aluminum. The YOGA 3 Pro is available in clementine orange, platinum silver or champagne gold.

The company’s Harmony software gives YOGA owners a new way to discover applications and customize how they behave when used. For example, when reading an e-book, Harmony will automatically change the brightness and color temperature according to the environment lighting.

With a QHD+ 3200x1800 display, users are able to edit images in Laptop mode, video chatting in Stand mode, watching movies in Tent mode or online shopping in Tablet mode. Built with durable Gorilla Glass, this screen is designed to hold up to wherever users go.

Equipped with an Intel Core M processor, solid state drive storage up to 512 GB SSD and Intel integrated graphics, users can multitask at will, store large digital libraries and experience smooth video playback without lag. The YOGA 3 Pro keeps users up and running longer with up to nine hours of battery life and connected via high-speed 802.11 a/c WiFi.

With Lenovo’s YOGA Tablet 2, consumers can choose Windows or Android models, both available in 8-inch and 10-inch sizes.

Designed for today’s mobile and digital lifestyles, the range features captivating audio, high resolution cameras, Intel Atom processors and dual band speed WiFi with optional 4G supported by the Intel XMM 7160 modem.

Thin and light in all sizes, the tablets provide a new level of flexibility starting with the new Hang mode. Users can still enjoy the three original modes – Hold, Tilt and Stand – and the new fourth mode - Hang – allows them to hang their device to display content. Responding to customer feedback, Lenovo also improved the kickstand in Stand mode for more stability when pressing the 10-point multitouch screen.

An Intel Atom processor supports the enhanced sound and camera features consisting of dual front speakers with cinematic Dolby Audio and Wolfson Master HiFi for clear sound with an 8

YoGA 3 Pro YoGA tablet 2

lenovo turns the spotlight to its innovative new product line


With Lenovo’s YOGA Tablet 2, consumers can choose Windows or Android models, both available in 8-inch and 10-inch sizes. Designed for today’s mobile and digital lifestyles, the range features captivating audio, high resolution cameras, Intel

Atom processors and dual band speed WiFi with optional 4G supported by the Intel XMM 7160 modem.Thin and light in all sizes, the tablets provide a new level of flexibility starting with the new Hang mode. Users can still

enjoy the three original modes – Hold, Tilt and Stand – and the new fourth mode - Hang – allows them to hang their device to display content. Responding to customer feedback, Lenovo also improved the kickstand in Stand mode for more stability when pressing the 10-point multitouch screen.

An Intel Atom processor supports the enhanced sound and camera features consisting of dual front speakers with cinematic Dolby Audio and Wolfson Master HiFi for clear sound with an 8 MP rear camera. The tablets also sport a number of useful features for connectivity with dual band WiFi and a micro USB with OTG connection that lets users charge their phone (requires separate cable). Additionally, users can enjoy extra-long battery life for staying mobile longer in any of its four modes.

YoGA tablet 2 Pro

MP rear camera. The tablets also sport a number of useful features for connectivity with dual band WiFi and a micro USB with OTG connection that lets users charge their phone (requires separate cable). Additionally, users can enjoy extra-long battery life for staying mobile longer in any of its four modes.


what’s a 2 in 1 device?The 2 in 1 device concept is all about a device adapting to you, to be a tablet when you want it, a laptop when you need it.

There is now an amazing array of 2-in-1s available in the market – some detach, some flip, some slide while some fold. They come in all flavors of screen sizes from 10-inch to 15.6-inch, SPPs range from as low as $299 with latest generation Intel Atom processor up to $800+ for the high-end premium Ultrabook version.

This is exciting news for consumers and businesses alike because it means more choice. Based on market research and customer reviews, we know that there really isn’t one 2 in 1 form

DouBle tAkeAdib Rajji, META Branded Program Manager, Intel Corporation, explains the business intricacies of the 2-in-1 marketplace.

Intel

Adib Rajji, META Branded Program Manager, Intel Corporation


education 2-in-1s2-in-1 devices with Intel Inside offer the ultimate learning and teaching platform. 2-in-1s can be a tablet when students want mobility and a laptop when they need PC performance .They get the best of both worlds by easily switching from a laptop to a tablet with just a push of a button or the twist of the screen. Teachers can drive collaborative learning and teaching. Students and teachers can connect any hardware or peripheral easily (printer, camera, projector, etc). They get performance and productivity of a laptop so they can create multimedia reports and presentations with ease and enjoy the flexibility and mobility of a tablet; for example, 2-in-1s are ideal for use on a field trip or to collect data for a science project. Teachers and students get outstanding battery life to enjoy all school-day learning without having to worry about recharging.

what are the latest 2-in-1s?With the launch of ultra-powerful and long battery life processors for mobile devices, 2-in-1s came to market as a new category of sleek and thin devices bringing together the performance of a laptop and the fun and mobility of a tablet. We believe the 2-in-1 category will gain a great momentum in the coming period especially with the launch of Intel Core M processor, the first commercially available 14nm processor that was purpose built to deliver the optimal blend of mobility and performance – the best performance for thin, fanless 2-in-1. We are now in production with 5th Gen Core processors, which are available in the market since early 2015.

“We believe the 2 in 1 category will gain a great momentum in the coming period especially with the launch of Intel Core M processor.”

factor that resonates more than others. Like cars, 2-in-1s are all about personal preference. What one person loves in a 13-inch or 15-inch screen convertible, another person loves in a 10-inch or a 12-inch detachable .It really depends on where you use your 2-in-1 most frequently (on the plane, couch, office, on the road) and your primary usage (for video editing, for web surfing and occasional e-mails, for creating PowerPoint presentations for work, or for watching videos) and whether you are looking to replace your 4-year-old laptop with a 2-in-1 or upgrade from a tablet.

what can you do with a 2-in-1 device?2-in-1s adapt to you to allow flexibility in your everyday activities:

• You can convert or detach the device based on how and where you are using it. You choose which one is right for you.

• You can change your input mode (keyboard, touch, trackpad) and in some cases, use digitizer pen/stylus or voice input based on the task at hand, and what is most intuitive to you – your learning style and personal preference.

• You can use your 2-in-1 while relaxing on the couch, in the kitchen while cooking, on an airplane, in the conference room – you choose which mode you prefer and your 2-in-1 adapts to you.

what type of 2-in-1s are there in the market?Some 2-in-1 devices have a detachable or convertible keyboard allowing maximum of flexibility for users.

for which segments are these devices?business 2-in-1s

These offer Intel-level performance for a seamless experience that delivers the full productivity of Windows 8 with compatibility for all programs. Intel Inside gives the power and battery life to work and play while being mobile and offers the latest Intel 64-bit processors that take the performance to the next level without sacrificing battery life.

A business-class 2-in-1 is designed for companies that work—big and small. That means a level of security and manageability may be included that are not typically found in 2-in-1s used by the average consumer. Intel processor-based 2-in-1s are the preferred choice for seamless integration into a company’s computing environment. Besides the great capabilities of Windows 8 2-in-1s, these Windows 8 Professional devices include or offer advanced options, such as Intel Platform Trust technology (Intel PTT) to support Windows 8 secure boot capabilities and authentication, plus built-in manageability. Some include optional security devices, including fingerprint and smart card readers.

consumer 2-in-1sA 2-in-1 with Intel-level performance enables consumers to enjoy their favorite apps, blazingly fast web browsing, and amazing entertainment anywhere. With Intel Inside 2-in-1, we get great battery life to listen, watch, play, and be productive wherever we are. Consumer 2-in-1s deliver all the great capabilities, performance, and convenience many users want and need. While these devices may not offer the advanced features of business 2-in-1s, they certainly don’t lack the power, portability, and enjoyment. They offer a great range of options for people on the go.

Intel


Asus tRANsFoRMeR

Book t300 ChI

Products from Intel

ACeR AsPIRe swItCh 12 The unique Acer kickstand design comes with a magnetic, latch-less keyboard for smooth transitions between five modes. The newest generation Intel Core M-5Y10c processor up to 2.0 GHz, gives users incredible computing performance. 12.5-inch FHD display with display mode allows users to enjoy or share videos with family or friends. Powered by Windows 8.1 32 bit, the device features storage up to 256 GB and 4 GB memory. Users can go for long hours without charging with a battery capacity of up to 36 WHr. It is WiFi 802.11 b/g/n and Bluetooth 4.0 enabled.

The sleek all-aluminum design with its diamond-cut edges emphasises the inner power provided by the latest Intel processors and ASUS-exclusive software. Powered with Intel Core M-5Y71 processor up to 1.2 GHz, the device features a 2MP front facing camera and has a battery life of up to 8 hours. The device also has Micro-USB 3.0, microHDMI and audio ports and has up to 128 GB storage and up to 8 GB memory.


Products from Intel

Dell lAtItuDe 13 7000

ultRABook

hP eNvY x2

Dell’s Latitude 13 7000 is one of the world’s most secure 2 in 1s is a lightweight Ultrabook and a detachable 13-inch tablet in one powerful device, featuring Intel Core M processors. Running on Intel Core M or Intel Core M vPro processor up to 2.9 GHz, the ultrabook and Windows 8.1 and Windows 8.1 Professional, the device comes with up to 512 GB storage and up to 8 GB memory. With 8MP rear facing and 2MP front-facing cameras, users can enjoy good quality pictures and videos on the 1920 x 1080 pixels touchscreen display. It has a battery life for up to 7 hours video playback with tablet and up to 11 hours with keyboard.

Users can get the power and portability they need with this ultra-versatile detachable PC. With HP Envy x2, they can enjoy the flexibility of an All-in-One, notebook, and tablet in one device. Powered with Intel Core M-5Y71 processor up to 2.9 GHz, the device runs on Windows 8.1 OS. The 13.3-inch touchscreen and 1920x1080 pixels display enables users to view media content comfortably. The device is WiFi 802.11 ac and Bluetooth 4.0 enabled.


Over the last decade, Sharaf DG has come a long way to becoming one of the preferred destinations for electronics purchases in this region with twenty nine stores spread across the UAE, Bahrain, Oman and Qatar. Acknowledging the role of all customers, external as well as internal, Sharaf DG has pioneered real time inventory and procurement management in collaboration with its suppliers to make sure the right product is available to customers at the right time and at the right price.

Sharaf DG has grown by over 25 percent year-on-year in the last quarter in IT and mobility category. Smartphones have led the growth on the back of new launches from leading brands. Laptops are now indicating a comeback after the last few slow quarters.

As part of our retail strategy, Sharaf DG offers a host of differentiators including ‘Best price guarantee’ – where customers can be rest assured that when they shop with us and if they find an identical product for less, Sharaf DG will give double the difference to the customer. The 24 hours brand promise - ‘Product Not Available, Claim Free’ is another initiative to ensure customers that all product availability concerns are met with satisfaction. 100 percent employees and zero promoters and over 600 sales staff use a tablet to provide assisted selling, Loyalty Program, DG Help and more.

We have been active on e-commerce for the last couple of years. We see a healthy adoption in the region and anticipate double digit growths over the next 3 to 5 year horizon.

Customers have become more brand conscious as IT and mobility category products are used as

personal gadgets and in public view. Customization and personalization trends are seen more in this category as compared to any other. We are also seeing a shift from small screens towards large screens in the mobility segment and a shift to high performance IT products.

Sharaf DG has plans to expand in UAE, Oman and Bahrain in 2015. We are seeing a great deal of retail space coming up in the Middle East and are actively looking at expansion into uncovered geographies.

Redington Gulf has been more than just a distributor. They bring in valuable insights and help us grow profitably in IT and mobility category. Our relationship has strengthened over the years and they are one of the Top 10 partners for Sharaf DG.

AlIGNeD FoR suCCess

Retail focus

Nilesh Khalkho, CEO, Sharaf DG, comments on the evolving retail trends in the region and on regional business plans.

shaRaf dg tRiVia• DG stands for Digital Galleria.• Has been in the electronics industry since

1976.• Has the largest floor area dedicated to

electronics products in UAE. • Has more than 18,000 products of over 300

global brands in its stores.• Is the only electronics retailer which offers

the ‘Product Search and Service Concept’.• Is the only brand which caters to all end

users in the region through its sub-brands: Sharaf DG4U and DG+.

• Sees over 1 million walk-ins every month.


It is crucial to be able to keep up with the dynamic pace of market trends. And the market is sprinting away from ‘box moving’. Redington Gulf has always been a pioneer in introducing new concepts, and in our endeavor to offer higher margins than contemporary IT products and quality of services, we launched our Lifestyle division in early 2012.

Customers and partners alike can expect end-to-end solutions from this division. Observing that the Middle East region has a large hardware market base, we realized that there is not only huge potential but also a gap within the market. Our aim was to address a niche consumer segment, defined by design and individuality.

What is the Lifestyle division all about? We target four distinct ecosystems – human, office, home and transport. As the name suggests, in the human ecosystem, we cater to products a consumer would wear or carry with themselves while on-the-go, for example, headphones or headsets, tablets, cases, keypads, laptop cases, backpacks, mobile and related accessories. The office ecosystem includes everything a consumer would use in an office environment, from PCs, mice, USBs, keyboards, routers, hard drives to software and printers. The home ecosystem includes products such as digital cameras, home theatres, game consoles, DVRs, PCs and accessories, mobile devices, MP3 players and storage devices. And in the last one, the transport ecosystem, we offer products that the consumer would need in a vehicle, for example, GPS, car phone holders, car audio, car chargers, Bluetooth headsets and the like.

Currently, ranging across a number of product categories, our Lifestyle division boasts brands such as Belkin, Emtec, Huawei, I-Life, Imation, Microsoft, Targus, TDK, Western Leaf, WireSlim, and the latest edition to our portfolio has been Logitech.

Our market strategy is to address all channel segments – hypermarkets, power retailers, toys and gaming stores, exports, and various channel segments . Also as technology gradually percolates beyond boundaries and through all parts of our lives, we are looking to bring in niche partners such as retailers specialized in healthcare, sports and other dedicated fields.

Today technology has advanced in unimaginable ways and with trends such as the Internet of Things, 3D printing, robotics and wearable technology, we are yet to see the true potential in the market. We want to lead this transformation and be ahead of the times by continuing to make an impact and bringing in new partners and products for this region.

We look forward to working with you in the coming months to make this possible.

lIFestYle loGIC

Final take

Saad Khan, GM, Redington Lifestyle


Based on OEM specification dataSoftware and workloads used in performance tests may have been optimized for performance only on Intel® microprocessors. Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems, components, software, operations, and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.© 2014 I© 2014 Intel Corporation. All rights reserved. Intel, the Intel logo, and Intel Inside are trademarks of Intel Corporation in the U.S. and/or other countries.

Makes[road trips]betterIntel-powered tablets deliverup to 12 hours of battery life.


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