these materials may not be used or relied upon for any...
TRANSCRIPT
These materials may not be used or relied upon for any purpose other than as specifically contemplated by a written agreement with Credit Suisse AG or its Affiliates (hereafter “Credit Suisse”).
Nazara Time Line 2004 - 2016
2004 – launched java games pay per download with BPL / Hutch
2005 – signed exclusive deal with Sachin Tendulkar for 3 years
Oct 2005 – raised first round of funding from WB $1.5 mn
2006 – Signed other cricket IP such as Sehwag, Dhoni started working with all Indian operators
2007 – Raised additional $1.5 mn from WB,
2008 – Innovated with Games Club model, signed exclusive deal with EA for distribution in India, achieved profitability
2009 – Launched games club on all Indian operators
2010 – Started business in Middle East opened office in Dubai
2013 – Started business in Africa
2014 – Started Business in South East Asia
2015 – Freemium Business in India; Signed exclusive deals - Virat Kohli, Hrtihik Roshan, Chota Bheem
2016 – Largest Publisher by downloads in Google Play with over 22 mil downloads of games
2017: Launch of India Pro Gaming – Nazara’s e Sports Venture
Nazara Business Models
2
Google Play/ iTunes
Published on Google Play & iTunes
Monetization via ads and IAPs
Business started in FY16, significant growth driver in the future
Game embedded in the local OEM’s device
2-3 games per device; no IAP, Ads
One time payment via carrier billing for usage Try & Buy
Subscription
• Catalogue of 4000 aggregated (non-exclusive) games, videos, wallpapers
• Periodic (daily, weekly and monthly) subscription starting from Rs. 5 to Rs. 99
• 90% of current revenues
1
2
3
Massively popular local Indian IP exclusivity for multiple years and games
• Virat Kohli is regarded as one of the world’s top sports person
• Hrithik Roshan has more than 20M+ social followers
• 40 Million kids watch Chhota Bheem
everyday • Tinkle and Motu Patlu are powerful local
IP’s that resonate across digital mediums as well as physical
• And much more
Massively popular local Indian IP exclusivity for multiple years and multiple games
4
Freemium Growth in Nazara user network
6
Nazara fastest growing
publisher in 2016 by downloads
among all global & local
developers/ publishers in India
on Google Play: Source
AppAnnie
Power of IP – consistent validation
7
# 2 in on Play store
# 1 on Play store
& iOS
“Best Games 2015”
on Play store
Oct 2015
Chhota Bheem Race
# 1 on Play store
Virat Cricket
Chhota Bheem Jungle Run
Chhota Bheem Jungle Run & Chhota Bheem Throne of Bali
# 1 on Play store
Chhota Bheem THE HERO
# 2 on Play store
Chhota Bheem TOY
Nov 2015
Dec 2015
Dec 2015
Apr 2016
July 2016
# 2 on Play store & Games Starter Kit on
Play Store
Motu Patlu Game
Nov 2016
“Best Games 2016” on Play
store
Chhota Bheem TOY
Dec 2016
And many more!
# 1 on Play Store
Chhota Bheem Speed Racing
Feb 2017
Mar 2017
# 1 on Play Store
Chhota Bheem Rush
# 1 on Play Store
RCB Star Cricket
Apr 2017