there were 100’s of schools, 1000’s of kids…now there are millions making a difference today...
TRANSCRIPT
There were 100’s of Schools, 1000’s of Kids…Now There are Millions
Making a
Difference
Today for
Tomorrow
100’s of Schools, 1000’s of Kids…Now There are Millions…HKC
HKC is a non-profit that guides schools and community
programs through a process of developing fun, simple healthy
eating and physical activity strategies for kids and their
families.
HKC has received the prestigious American Dietetic Association Anita Owen Award
for Most Innovative Educational Program for the Public and the
National Advertising Council CAN (Community Action
Network) Award
100’s of Schools, 1000’s of Kids…Now There are Millions…HKC
Schools and communities are increasing opportunities
for healthy choices!
The Challenge happens across the U.S. -- Everywhere kids live, learn, work, and play
Healthy Kids Challenge
answers the call to action by helping
schools and communities
•Develop community KidLink teams
•Provide fun, simple activities that link KidLinks
• Create a lasting “Picture” of community health
KidLinks
Linking Kids—Families—Schools—
Healthcare---Community--Media—Business
KidLinks –
Influential people in the lives of
children
THE HKC WAYTHE HKC WAY
Linking kids with families,schools, healthcare,community,media,and business
The healthy snapshot! The healthy snapshot! Communities with
– Healthy eating and activity choices– Increased civic responsibility
through collaboration, support, and reward
– A shared commitment for change
100’s of Schools, 1000’s of Kids…Now There are Millions…HKC
HKC AWE-some messages are the LINK…
AA-appealing and fun-appealing and fun
WW-welcome and inviting-welcome and inviting
EE-easy and simple-easy and simple
…everywhere kids and families live, learn, work, and play
100’s of Schools, 1000’s of Kids…Now There are Millions…HKC
Fun HKC activities… AWE-some Activities link people and messages for healthy
change
• Walk through the PyramidBring MyPyramid to life! Truly step into the pyramid, learn key nutrition concepts at each food group, and build a tasty snack along the way! Watch for FUN characters throughout the pyramid.
• Ready, Set, Cook, and EAT!Involve area chefs, plus kids and parents from the audience for a team contest to create a healthy entrée in thirty minutes from a “surprise” sack of groceries! A great way to teach quick, healthy meal preparation and share healthy eating ideas with the audience.
• Kitchen StarsCooking demonstrations featuring nutritious, delicious, quick, and easy meals and snacks for the on the go family.
100’s of Schools, 1000’s of Kids…Now There are Millions…HKC
Develop the Picture with HKC!Develop the Picture with HKC!
HKC collaborates…HKC collaborates… to send a strong, sound
message
Educational partners include:
• Centers for Disease Control and Health Promotion
• Produce for Better Health Foundation• American Dietetic Association• Institute of Medicine• Cooking Light
100’s of Schools, 1000’s of Kids…Now There are Millions…HKC
HKC has a strong, dedicated staff committed to making a healthy difference for kids.
HKC is directed by Vickie L. James, R.D., L.D., a dietitian with extensive experience leading healthy change initiatives. Vickie has earned national recognition as a motivational speaker.
100’s of Schools, 1000’s of Kids…Now There are Millions…HKC
100’s of Schools, 1000’s of Kids…Now There are Millions…HKC
How can HKC reach so How can HKC reach so many?many?
In the same way we show
schools and communities how to make a BIG difference
with limited resources
… LINKING !
– Phone/e-mail assistance – Our web site:
www.healthykidschallenge.com – Toll free number 1-888-259-6287– Monthly/weekly action idea
newsletters– Curriculum enhancement materials– KidLink resource guides– A national health resource network – On-site trainings– Conference Presentations– Promotions and special event
management
100’s of Schools, 1000’s of Kids…Now There are Millions…HKC
100’s of Schools, 1000’s of Kids…Now There are Millions…HKC
•Sponsor schools - Provide HKC materials & professional development workshops
•Co-brand a message - Let HKC create & deliver co-branded messages to a specified target audience
•Create a program – Let HKC create a program/event customized for your brand needs
Healthy Kids Challenge
Evaluating Evaluating Results
85% of students and faculty say 85% of students and faculty say HKC has made a positive impact HKC has made a positive impact on the school and should be on the school and should be continued.continued.
60% of parents have made positive changes in health and eating habits as a result of HKC programming.
90% of students say they are eating healthier and more active than at the beginning of the year.
90% of students say they have had more chances to learn about healthy living than ever before.
92% said they had fun doing it.
Survey of 900 parents, teachers, administrators, community Survey of 900 parents, teachers, administrators, community members, and 1,400 children after HKC guidancemembers, and 1,400 children after HKC guidance
“The Healthy Kids Challenge, with its focus on nutrition, physical activity, and education, extends our mission outside of the cafeteria and the school and into the community…By incorporating nutrition education programs in school, at home, and in the community, we can unite to deliver a powerful message to our young people.”
Marilyn Hurt, Past President of the School Nutrition Association
“I think this would be a great program for the schools in our district. We have 360 schools here and I would love to get some of them as HKC schools.”
Florida Registered Dietitian, Nutrition Education Coordinator
“ I read the article in Cooking Light and was happy to see an effort to bring sound information to our nation’s kids concerning healthy eating habits. This past year, I worked with our K-12 schools, approximately 356 school districts from Oregon to Florida. As a chef, what’s the best direction to take? THANKS, keep up the great work.
Executive Chef Aramark Culinary Solutions
“Vickie James is a dynamic speaker with creativity plus. Her presentations and programs are filled with great activities and creative ideas for children, educators, and families. She makes learning about nutrition and physical activity fun.”
Cheri White, RD, Nutrition Education Consultant, New Hampshire Department of Education
Look Who’s Talking Look Who’s Talking
W h y W h y is is HKC work HKC work soso i m p o r t a n t? i m p o r t a n t?
One Young Participant One Young Participant said it all:
“ “So I can be So I can be
as as HealthyHealthy and
HappyHappyAs I am
Right Right Now.”Now.”
Let’s Make It Let’s Make It Happen.Happen.