theory of visual rhetoric for hci and experience design
DESCRIPTION
Presentation about the annotated bibliography of the references found in the work: Foss, Sonja K. “Theory of Visual Rhetoric.” In Handbook of Visual Communication: Theory, Methods, and Media. Ed. Ken Smith, Sandra Moriarty, Gretchen Barbatsis, and Keith Kenney. Mahwah, New Jersey: Lawrence Erlbaum, 2005, pp. 141-52. * http://www.sonjafoss.com/html/Foss41.pdfTRANSCRIPT
Visual Rhetoric
By Omar Sosa Tzec
cmcl 501Introduction to Rhetoric and Public Culture
Department of Communication and CultureProf. Phaedra C. Pezzullo
Fall 2013
Insights derived from an annotated bibliography
Source
Foss, Sonja K. “Theory of Visual Rhetoric.” In Handbook of Visual Communication: Theory, Methods, and Media. Ed. Ken Smith, Sandra Moriarty, Gretchen Barbatsis, and Keith Kenney. Mahwah, New Jersey: Lawrence Erlbaum, 2005, pp. 141-52.
* http://www.sonjafoss.com/html/Foss41.pdf
Object of study
Schemas
Source: http://www.systemsorienteddesign.net/images/stories/Home/Master_AHO/Master%202012/Diplomas/Giga%20Map-01.jpg
Sketches
Source: http://www.systemsorienteddesign.net/images/stories/Home/Master_AHO/Master%202012/Diplomas/Giga%20Map-01.jpg
Personal Informatics and Schematic Interfaces
Source: http://assets.coolhunting.com/coolhunting/mt_asset_cache/2011/11/03/jawbone-up-duo.jpg
HCIdesign Rhetoric
SchemasSketches
GUIs
Visual Rhetoric
SchemasSketches
GUIs
Visual Rhetoric
Categorization of references in Foss (2005)
* Primary References
* Secondary References
* Discarded References
Primary References
Primary References
Secondary References
Discarded References
Primary References
Chryslee, G. J., Foss, S. K., & Ranney, A. L. (1996). The construction of claims in visual argumentation: An exploration. Visual Communication Quarterly, 3, 9-13
Facts or physical data
feelings
knowledge
function
Visual Argumentation
Schemas Sketches GUIs
Facts or physical data
feelings
knowledge
function
Visual Argumentation
Schemas Sketches GUIs
Visual Argumentation
HCI Design
Schemas Sketches GUIs
Foss, S. K. (1993). The construction of appeal in visual images: A hypothesis. In D. Zarefksy (Ed.), Rhetorical movement: Essays in honor of Leland M. Griffin (pp. 220-224). Evanston. IL: Northwestern University Press.
Visual appeal
Schemas Sketches GUIs
Technical Novelty
Decontextualization
References to new
interpretive contexts
Foss, S. K. (1994). A rhetorical schema for the evaluation of visual imagery. Communication Studies, 45, 213-224.
Schema for rhetorical evaluation
(1) Identification of a function communicated
in the image
(2) How well that function is communicated and
support available for that function in the image
(3) The scrutiny of the function itself –
legitimacy or soundness
Rhetorical evaluation
Schemas Sketches GUIs
Rhetorical evaluation
Schemas Sketches GUIs
Rhetorical criticism of HCI
Kaplan, S. J. (1992). A conceptual analysis of form and content in visual metaphors. Communication, 13, 197-209.
Metaphor
The ground Rupture in linguistic norms or beliefs
Metaphor
The ground Rupture in linguistic norms or beliefs
Linguistic tension
Pragmatic tension
Hermeneutic tension
Linguistic tension
Pragmatic tension
Hermeneutic tension
Linguistic tension
Pragmatic tension
Hermeneutic tension
Visual artifact
Linguistic tension
Pragmatic tension
Hermeneutic tension
Rhetorical situation
Prompt
1. What would be your perspective regarding a possible relation between visual theory and visual schemas? And design sketches? And GUIs related with personal informatics?
2. Does it make sense to talk about rhetors, rhetorical agency, and rhetorical criticism in the context of HCI design?
3. Are interactive systems (or their GUIs at least) a form of argument?
4. On what extent other approaches in Rhetoric may cross the discipline of HCI? What would be the implications?
Thank you!tzec.combitsofhci.com