G E N R E

T H E O R I E S –

B Y C O N N I E

A L L E N .

WHAT DOES THE THEORIST STATE?

Chandler believes that genres are based on the idea that they must be made up of set conventions. Meaning certain genres have to have certain things in them to be recognised as that genre type.

Things which are said to be needed in the music videos are as below:

• Themes

• Setting

• Characters

• Costume

• Lighting / Colour

• Acting

• Make up

• Props

• Setting

• Layout / Typography

Content

Form (Structure & Style)

Chandler believes music videos

have to be strict with their

genre other wise audiences

wont recognise it.

EXAMPLE OF THE THEORY.

In Ariana Grande – Focus music video you can see this is conforming with the “pop” conventions as she is using different types of bright and revealing costumes throughout, when the camera is going to a close up you can see she has a heavy amount of make up on and this is also conforming to the pop genre. You can also see stars in her eyes which is showing that she has got stars in her eyes which is conforming to the pop genre.

Also in the video she has the setting which conforming, with the different shapes which she is inside and all the set is very bright also conforming to the colours which a pop genre has.

EXAMPLE OF THE THEORY.

Within Nicki Minaj’s song super bass

she is showing that she is

conforming through the R&B genre

by having all the large speakers in

the background and also having the

muscly man she is also heavily

covered in make up whilst having a

bright pink wig on which is

conforming to chandlers theory.

Also with her being on the ice

sculpture of the motor bike which is

showing off the wealth which is

shown in a lot of R&B styled

videos.