Power of Satellite in Africa How satellite technology can help bridge the digital divide on the continent

IAD 2014

Theodore Asampong Sales Director

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According to some industry forecasts, Africa will record the world’s largest population growth, from 1.1 billion to 2.4 billion, between now and 2050.

Africa is the future

Africa is the future

Source: Afrographique: Mapping the largest African nations, 2012

54 Countries in Africa1 54

1 billion people in Africa = 15% of the world2 15%

By 2030, 50% of Africans will live in cities3 50%

By 2040, 1.1 billion Africans will be of working age4 1.1bn

French

English

Arabic

Portugese

Africa’s economic outlook for 2013 and 2014 is promising, confirming its healthy resilience to internal and external shocks and its role as a growth pole in an ailing global economy. Africa’s economy is projected to grow by 4.8% in 2013 and accelerate further to 5.3% in 2014.

Source: AEO Report 2013

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Africa has the fastest growing middle class in the world

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Africa | A rising market

Strong demand for broadband and connectivity in non-urban areas

Data and voice services for telcos and enterprises

Mobile backhaul requirements for 2G/2.5G/3G expansion into rural areas

Increased capacity has increased demand for triple play services

Government-led initiatives to bridge the ‘digital divide’ and to ensure secured access

Local TV content production, digital switch-over and proliferation of low-cost digital tuners and LCD screens enabling large potential for Pay-TV, Free-To-Air & Free-To-View platforms

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6

Africa TV homes by reception mode (in million)

Source: Dataxis, 2014

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150

20000

40000

60000

80000

100000

120000

140000 100m

86m

62m

DTT

Terrestrial

Satellite

1m Cable

TV HH will continue to grow in Sub-Saharan Africa

4,000 17,000

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Number of channels

GDP

The Media in Sub-Saharan Africa Is Still Growing !

2011 2021

Source: SES Analysis, Euroconsult

TV Channels to grow from 4,000 to 17,000

Growing economies want more channels

Economic growth strongly correlates with growth of TV channels

Connecting you to Africa

Johannesburg

Accra Addis

Ababa

Our regional presence

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SES’ Satellite fleet in Africa

NSS-1037.5 º W

NSS-1257 º E

NSS-70347 º W

NSS-720 º W

22 º W

SES-4

ASTRA 4A

SES-55 º E

ASTRA 2F

28.2 º E

ASTRA 2G

In orbit To be launched Expected orbitalposition

Inclined

SES’ Global Access Network

With our Global Access Network we ensure our customers are connected to the world’s leading satellite fleet, through our extensive fiber reach and our network of teleports.

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Our powerful coverage addresses Africa challenges in: Bridging the digital divide and connect

the unconnected

Providing fast and cost effective solution to reach the Digital migration deadline

Supporting Governments initiatives in delivering Hosted payloads solutions

> Bridging the digital divide and connecting the unconnected in Africa…

Africa | Bridging the Digital Divide

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300 million people are over 50km from their fibre or cable broadband connection – the greater the distance the worse the connection quality

400 million people have no internet access at all

In 20 years the number of cities with over 10 million inhabitants will double, driving demand for connectivity

Fibre bridges the digital divide between the Western World and Africa, but does not bridge the digital divide within Africa between urban and non-urban areas

Satellite provides efficient way of connecting the majority of the 700 million unconnected people

Strong or growing demand for broadband and rural connectivity, data and voice services for telcos, mobile operators, enterprises and government services (education, health)

How do we serve?Some applications in Africa

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Telemetry & Surveillance

eSchools eHealthResidential Broadband

Internet Kiosk

> What do we do to support the digital migration in Africa...

SES CaravansA series of workshops across Africa

November 2011 : SES Kicked off the caravans

Why?

Provide a greater understanding of the challenges

and opportunities within Africa’s telecommunications industry.

Provide a knowledge sharing workshop environment to

the key industry players (digital migration)

Create a platform for networking

Participants : Broadcasters, Regulators, Mobile network operators, and government

representatives from the telecommunications and communications ministries

All curious to gain more knowledge on satellite communications and how this can support digitalization.

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Hybrid Satellite / Terrestrial Concept

High Population Density Area

Indoor Receivable

Medium Population Density Area

Outdoor Receivable

Low Population Density Area

Head-end feed

Encoding and Content Management

DTT Headend

DTH satellites

Content Providers

DTH delivers either the same lineup as DTT households or

different content

DTH

Satellite offering can be re-utilized to feed DTT networks if network architecture is aligned

The perfect combination: Hybrid infrastructure

Leveraging the core strengths of satellite and terrestrial infrastructure delivers optimized economics to deliver multi-play

Satellite

▲ 100% reach▲ Consistent quality all over the footprint▲ Short time-to-market▲ Ideal for broadcast and multicast

distribution; most efficient for linear content

▲ Best possible quality and future-proof (4K, 8K, IPv6, ...)

▲ Cost of adding marginal subscriber = $0

Terrestrial networks

▲ Suited for urban connected high ARPU consumers

▲ Upsell broadband offering throughout triple play

▲ Leverage customer base by increasing ARPU

▲ Backup for terrestrial networks ▲ Ideal for interactivity

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Powerful Ku-band coverage in WA

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ASTRA-2F Ku-bandSES-4 Ku-band

> We offer hosted payloads opportunities to governments...

Hosted payload

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SES is your right partner

SES, a global trusted partner

We lease satellites' capacity to help you increase your market share and reach new customers worldwide

We deliver end to end DTH solution to our partners, thanks to our in house expertise (from content management to content distribution via different

infrastructures)

We offer a wide range of data platforms solutions to the enterprise communications market as well as to governments and institutions:

Bi-directional broadband internet solutions, DVB, SCPC and VNO services

Our teleport solutions act as a gateway to our satellite fleet. By leveraging SES’ teleports, service providers can reduce their investment in earth station

equipment

SES offers a wide range of satellite-based engineering services and technical expertise to deliver consultancy services, turnkey ground system

and maintenance and operations services to customers from various industries

We invested in O3b to provide a next-generation satellite constellation which combines the reach of satellite with the speed of fibre, providing customers with

affordable, low latency, high bandwidth connectivity.

Contact us

Johannesburg

Accra

Addis Ababa

Africa Head Office:

The Pivot, Block E 2nd floor • Monte Casino Blvd • Fourways • Johannesburg • South Africa

Tel: +233 244 314 661

www.ses.com/africa

Twitter.com/SES_Satellites

Linkedin.com/company/SES

Youtube.com/SESVideoChannel

Facebook.com/SES.YourSatelliteCompany

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theodore.asampong@ses.com

Thank you!