themes and publication dates 2016 · 2016. 10. 12. · beauty (fitness) 3 april 21 march outdoors...
TRANSCRIPT
2Sources: WEMF Bulletin of circulation 2016, MACH Basic 2016-2, MA Leader 2015, publisher’s imprint.Subject to change.
Finance
Topic Publication date Advertising deadline
Financial year 2015/16 4 January ’16 14 December ’15
Investment funds 28 January 14 January
Derivative products 19 May 3 May
Asset management 15 September 1 September
Mobility, business and society
Topic Publication date Advertising deadline
Car 21 April 7 April
Motorcycle 7 May 22 April
Opening Gotthard 24 May 10 May
Swiss Red Cross 22 June 8 June
Art and culture
Topic Publication date Advertising deadline
Zurich Festival 28 May 13 May
Art Basel 13 June 30 May
Reopening of the State Museum 28 July 14 July
Lucerne Festival 13 August 29 July
Education
Topic Publication date Advertising deadline
Education I 30 March 16 March
Education II 24 November 10 November
Travel and outdoors
Topic Publication date Advertising deadline
Travel -
Salzkammergut 27 April 13 April
Travel - Meran 31 August 17 August
The internationally renowned Swiss premium daily newspaperThe strength of the “Neue Zürcher Zeitung”
lies in its well-founded reporting on current
events. With its intelligent analysis, clear
commentary and fascinating features, it is
particularly valued by leaders from both
business and society.
NZZ.ch NZZ.ch is among the Swiss media websites
with the highest traffic loads. It’s one of
the most commonly used platforms in the
target groups of leaders and top leaders.
The special and main topics covered by the
“Neue Zürcher Zeitung” and the “NZZ am
Sonntag” are also published on NZZ.ch and
can be exclusively sponsored.
N E U E Z Ü R C H E R Z E I T U N GReaders
254 000 people
Circulation Total 115,510 copies
CompositionMale 60%, female 40%
Cost per page/CPTCHF 19,580.–/CHF 77.09
Leaders74,000 people (22.2%)
Top leaders30,000 people (26.7%)
e-paper:+ 39,000 readers
3
Finance
Topic Publication date Advertising deadline
Investing and
planning ahead I 22 May 6 May
Derivatives 9 October 23 September
Investing and
planning ahead I I 20 November 4 November
Mobility, business and society
Topic Publication date Advertising deadline
Medicine I 17 April 1 April
Gotthard 15 May 29 April
Retail 19 June 3 June
In one’s prime 18 September 2 September
The future of energy 2 October 16 September
Car 23 October 7 October
Medicine II 13 November 28 October
Swiss Study 23 October 7 October
Foundation
(also in the “Le Temps”)
Art and culture
Topic Publication date Advertising deadline
Jazz Festival 5 June 20 May
Zurich Film Festival 11 September 19 August
Education
Topic Publication date Advertising deadline
Education I 20 March 4 March
Education II 16 October 30 September
Travel and outdoors
Topic Publication date Advertising deadline
Giardina 6 March 19 February
Real estate
Topic Publication date Advertising deadline
Swissbau 10 January ’16 14 December ’15
Real estate
and living I 29 May 13 May
Real estate
and living I I 25 September 9 September
Sources: WEMF Bulletin of circulation 2016, MACH Basic 2016-2, MA Leader 2015, publisher’s imprint.Subject to change.
The premium newspaper among the Sunday newspapers The “NZZ am Sonntag” is synonymous with
intelligent reading. Whether it’s dealing
with Federal Bern or Brussels, business or
science, art or culinary cuisine, sports or
style issues, “NZZ am Sonntag” offers
well-founded reporting and analysis, back-
ground information and opinions, as well
as enjoyable and entertaining articles.
NZZ.ch NZZ.ch is among the Swiss media websites
with the highest traffic loads. It’s one of
the most commonly used platforms in the
target groups of leaders and top leaders.
The special and main topics covered by the
“Neue Zürcher Zeitung” and the “NZZ am
Sonntag” are also published on NZZ.ch and
can be exclusively sponsored.
N Z Z A M S O N N TAGReaders408,000 people
Circulation
Total 121,406 copies
Composition
Male 55%, female 45%
Cost per page/CPTCHF 24,120.–/CHF 59.12
Leaders91,000 people (27.5%)
Top leaders36,000 people (32.2%)
e-paper:+ 32,000 readers
4
“NZZ Domizil” – the real estate part of the “Neue Zürcher Zeitung”“NZZ Domizil” will now be published every
Saturday (from 1 January 2016 onwards)
as a separate section of the “Neue Zürcher
Zeitung”. With its extended editorial part,
which addresses private interest groups
as well as industry professionals, “NZZ
Domizil” reinforces its number one position
among publications on real estate.
N Z Z D O M I Z I LReaders
254,000 people
Circulation
Total 115,510 copies
Composition
Male 60%, female 40%
Cost per page/CPT
CHF 19,200.–/CHF 75.59
Leaders
74,000 people (22.2%)
Top leaders30,000 people (26.7%)
“NZZ Executive” – the jobs part with a lot of advantagesWith its very own section structure and its
innovative editorial concept, “NZZ Exe-
cutive” generates a very high readership
attention and ensures that advertisements
are noticed sustainably.
The clear section structure provides a good
overview and quick orientation.
N Z Z E X EC U T I V EReaders553,000 people
CirculationTotal 236,916 copies
CompositionMale 57%, female 43%
Cost per page/CPTCHF 27,200.–/CHF 49.19
Leaders123,000 people (36.9%)
Top leaders49,000 people (43.1%)
1 These discounts only apply to commercial advertisements and are not for property adverts.
Sources: WEMF Bulletin of circulation 2016, MACH Basic 2016-2, MA Leader 2015, publisher’s imprint.Subject to change.
Special supplements “NZZ am Sonntag”
Publication date Advertising deadline1
3 April 18 March
25 September 9 September
e-paper:+ 58,000 readers
e-paper:+ 39,000 readers
5
“Z” – die Substanz des Stils Targeted at intelligent and high-spending
readers looking for quality goods and
services, “Z” enjoys a wide reach and has an
eye-catching format that makes it one of a
kind in Switzerland.
Z
Readers554,000 people
CirculationTotal 236,916 copies
CompositionMale 57%, female 43%
Cost per page/CPTCHF 29,500.–/CHF 53.25
Leaders123,000 people (36.9%)
Top leaders49,000 people (43.1%)
Topic Publication date Advertising deadline
Spring fashion 5/6 March 3 February
Watches & jewellery 16/17 April 16 March
Interior design 21/22 May 20 April
Cars/travel 11/12 June 11 May
Topic Publication date Advertising deadline
Autumn fashion 3/4 September 3 August
Beauty & wellness 8/9 October 7 September
Accessories 5/6 November 5 October
Gifts 3/4 December 2 November
The monthly magazine of the “Neue Zürcher Zeitung”The intelligent monthly magazine “NZZ Folio”
is on its home ground with issues that are
relevant and interesting for more than one
day. The magazine relies on fleeting yet
in-depth reflection. Its journalism is all about
establishing connections, shedding light on
background information, and documenting a
phenomenon’s diversity. And “NZZ Folio”
always aims to offer not only well-founded
research, but also special, accessible and
inspiring reading.
Topic Publication date Advertising deadline
Business ideas 4 January ’16 9 December ’15
In paradise 1 February 6 January
Top and bottom
(Hierarchies) 7 March 10 February
Artificial intelligence 4 April 9 March
China 2 May 6 April
VIP – how to become
something special 6 June 11 May
N Z Z FO L I OReaders 339,400 people
CirculationSwitzerland 120,000 copies
Cost per page/CPTCHF 23,440.–/CHF 69.06
Publisher’s imprint.
Topic Publication date Advertising deadline
The cow 4 July 8 June
Muslims in
Switzerland 2 August 6 July
Fathers 5 September 10 August
Less is more 3 October 7 September
We are the people 7 November 12 October
What 2017 has in store
– trailblazers and ideas* 5 December 9 November
Sources: WEMF Bulletin of circulation 2016, MACH Basic 2016-2, MA Leader 2015, publisher’s imprint.Subject to change.
e-paper:+ 39,000 readers
e-paper:+ 58,000 readers
* Double edition December/January
6
“Stil” – das Magazin für Lebensart“Stil”, the weekly magazine published in the
“NZZ am Sonntag”, showcases modern
lifestyles from every angle. Dependable,
reflective and stimulating, it provides its
well-heeled, style-savvy readership with
orientation in the diverse world of lifestyles.
The magazine for home, living and real estate“Residence” is published in the “NZZ am
Sonntag” every quarter and is the best plat-
form for selling or renting exclusive real
estate. The attractive mix of content means
readers can enjoy an informative reading
experience on a Sunday too.
ST I LReaders408,000 people
CirculationTotal 121,406 copies
CompositionMale 55%, female 45%
Readers408,000 people
CirculationTotal 121,406 copies
CompositionMale 55%, female 45%
“Stil” special Publication date Advertising deadline
Cruise 10 January ’16 21 December ’15
Weddings 17 January 7 January
Valentine’s Day 7 February 28 January
Travel 21 February 11 February
Mobile
(Geneva Motor Show) 6 March 25 February
Fashion
(Spring/summer) 13 March 3 March
Beauty (Fitness) 3 April 21 March
Outdoors (Bike) 17 April 7 April
Health 1 May 21 April
Homes/furnishings 8 May 28 April
Switzerland 15 May 4 May
Sources: WEMF Bulletin of circulation 2016, MACH Basic 2016-2, MA Leader 2015, publisher’s imprint.Subject to change.
“Stil” special Publication date Advertising deadline
Cruise 28 August 18 August
Beauty (Health) 4 September 25 August
Fashion
(Autumn/winter) 18 September 8 September
Travel 2 October 22 September
Homes/furnishings 9 October 29 September
Beauty (Winter) 16 October 6 October
Wine & enjoyment* 30 October 20 October
Winter sports 20 November 10 November
Shopping 27 November 17 November
Enjoyment 11 December 1 December
Cost per page/CPTCHF 15,600.–/CHF 38.24
Leaders91,000 people (27.5%)
Top leaders36,000 people (32.2%)
Cost per page/CPTCHF 15,600.–/CHF 38.24
Leaders91,000 people (27.5%)
Top leaders36,000 people (32.2%)
R E S I D E N C E
Publication date Advertising deadline
20 March 4 March
15 May 29 April
Publication date Advertising deadline
28 August 12 August
30 October 14 October
e-paper:+ 32,000 readers
e-paper:+ 32,000 readers
* This special edition of “Stil” is being enclosed with the “NZZ am Sonntag”, “Zentralschweiz am Sonntag” and “Ostschweiz am Sonntag” one time only.
7
Switzerland’s biggest film magazineIn cooperation with the Zurich Film Festi-
val, “NZZ am Sonntag” presents the magazi-
ne “Frame”. It looks behind the scenes of the
film and television business and reports on
the latest feature and documentary films, as
well as fictional TV series.
F R A M EReaders408,000 people
CirculationTotal 121,406 copies
CompositionMale 55%, female 45%
Cost per page/CPTCHF 15,600.–/CHF 38.24
Leaders91,000 people (27.5%)
Top leaders36,000 people (32.2%)
Topic Publication date Advertising deadline
Oscars and
Swiss Film Special 21 February 22 January
Cannes 8 May 8 April
Topic Publication date Advertising deadline
Zurich Film Festival 18 September 19 August
Christmas Special and
the best films 2017 27 November 28 October
The direct route to students in Switzerland“NZZ Campus” is the leading journalistic
platform for students in German-speaking
Switzerland. The multimedia platform
provides an enjoyable and authentic
reading experience as it is co-authored by
students. It also offers customers a wide
variety of presentation opportunities –
prominent, multimedia-based and at
affordable rates.
Sources: WEMF Bulletin of circulation 2016, MACH Basic 2016-2, MA Leader 2015, publisher’s imprint.Subject to change.
N Z Z C A M P U S
Topic Publication date Advertising deadline
Why do you
actually study? 2 March 1 February
Get that down you!
How students eat
nowadays 18 May 18 April
CirculationSwitzerland 50,000 copies
Topic Publication date Advertising deadline
Why we need an elite –
Defence of an
endangered species 21 September 22 August
Why friendship is
the best kind of
relationship 23 November 24 October
e-paper:+ 32,000 readers
8
Switzerland’s first historical magazineIn early 2015, NZZ extended its journalistic
product range with a magazine focused
on historical themes. “NZZ Geschichte”
illuminates fascinating facets of both
international and Swiss history and their
effects on the present. As well as presenting
a main topic, various other historical events
and processes are explored in articles by
internal and external authors.
N Z Z G E S C H I C H T ECirculationSwitzerland 20,000 copies
Erscheinungsdatum Anzeigenschluss
14. Januar 9. Dezember 2015
21. April 23. März
Topic Publication date Advertising deadline
The history of women 14 January ’16 9 December ’15
Council of States
member in the heart
of darkness 21 April 23 March
Topic Publication date Advertising deadline
The birth of Europe 7 July 8 June
Zwingli – 500 years
of reformation 6 October 7 September
In the industry supplement enclosed in
each edition of “NZZ Campus”, we present
occupational fields that merit greater
attention. It aims to allow students to gain a
comprehensive picture of a career path that
they may like to pursue. Its high-quality
implementation makes the industry
supplement also very popular among
customers operating in these occupational
fields.
I N D U ST RY S U P P L E M E N T
Topic Publication date Advertising deadline
Tax, Audit & Consulting 2 March 25 January
Engineers 18 May 11 April
CirculationSwitzerland 55,000 copies
Topic Publication date Advertising deadline
Diversity 21 September 15 August
Insurance companies 23 November 17 October
Sources: publisher’s imprint.Subject to change.
9
Readers408,000 people
CirculationTotal 121,406 copies
CompositionMale 55%, female 45%
Readers408,000 people
CirculationTotal 121,406 copies
CompositionMale 55%, female 45%
Cost per page/CPTCHF 15,600.–/CHF 38.24
Leaders91,000 people (27.5%)
Top leaders36,000 people (32.2%)
Cost per page/CPTCHF 8,240.–/CHF 20.20
Leaders91,000 people (27.5%)
Top leaders36,000 people (32.2%)
The intelligent tabloid supplement of “NZZ am Sonntag”“Gesellschaft” offers intelligent and at the
same time entertaining reading material
on relevant subjects on a weekly basis, well
written and presented in an impressive and
elaborately illustrated design.
For book-lovers and literature enthusiasts“Bücher am Sonntag” is published on the
last Sunday of the month as a tabloid sup-
plement to “NZZ am Sonntag” and provides
book-lovers and literature enthusiasts with
an overview on important new publications
in fiction and non-fiction. Each edition
not only includes book reviews but also
an essay, a detailed interview or a column
written by a famous author.
G E S E L L S C H A F T
B Ü C H E R A M S O N N TAG
Publication
“Gesellschaft” is published on Sundays as a tabloid supplement to
“NZZ am Sonntag”.
Advertising deadline
On Thursday 10 days prior to publication at midday.
Publication date Advertising deadline
31 January 15 January
28 February 12 February
27 March 11 March
24 April 8 April
29 May 13 May
Publication date Advertising deadline
26 June 10 June
28 August 12 August
25 September 9 September
30 October 14 October
27 November 11 November
Sources: WEMF Bulletin of circulation 2016, MACH Basic 2016-2, MA Leader 2015, publisher’s imprint.Subject to change.
e-paper:+ 32,000 readers
e-paper:+ 32,000 readers
10
Advertisements German-speakingSwitzerlandNZZ Media Solutions AGFalkenstrasse 11
Postfach
CH-8021 Zurich
Phone +41 44 258 16 98
www.nzzmediasolutions.ch
Advertisements French-speakingSwitzerlandNZZ Media Solutions AGAvenue Mon-Repos 22
CH-1005 Lausanne
Phone +41 21 311 48 95
Yves Gumy
Key Account Manager
Advertisements InternationalNZZ Media Solutions AGFalkenstrasse 11
Postfach
CH-8021 Zurich
Phone +41 44 258 16 98
www.nzzmediasolutions.ch
A DV E RT I S E M E N T S D I G I TA L M E D I A F U RT H E R I N FO R M AT I O N
NZZ Media Solutions AGaudienzz AG
Falkenstrasse 11
Postfach
CH-8021 Zurich
Phone +41 44 258 16 66
www.audienzz.ch
www.nzzmediasolutions.ch
Detailed information on the latest
pricing, formats, media data and
technical guidelines is available on
www.nzzmediasolutions.ch.
We are happy to advise you personally
as well.
All prices gross in Swiss francs. Subject to change. For general terms and conditions please visit www.nzzmediasolutions.ch.Detailed information on the latest pricing, formats, media data and technical guidelines is also available on www.nzzmediasolutions.ch.
Foreign customers:The same terms and conditions apply to both Swiss advertisers and foreign customers and advertising agencies. Also, foreign customers always subscribe to the full edition in the “Neue Zürcher Zeitung”, the “NZZ Executive”, the “NZZ Domizil” and the “NZZ Business Combi”.