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“Green Marketing”

Date of Inauguration: 5th January 2010

Students Participated: Namita Shrivastava, Joseph Vipin, Khushnawaz Munshi, Kaushik Devi,

Pradyumna Kulkarni, Yash Patil & Nikhil Boob.

As a part of the student’s initiative to undertake project driven activities, the students of MBA-I

undertook “GREEN MARKETING – AN ANALYSIS”, a board activity in the first week of January. This

was one of its kind, where the display of the entire activity was on the college ‘Poster- Board’.

Green Marketing , as an upcoming marketing concept & replete with environmental importance

,has gained immense significance in the industrial world . And what could have been better than a

field- work with creative project undertaking on the same! The entire activity was covered with the

help of core concepts & the 3 essentials , which formed the basis of the project & the need for

“Green Marketing” was defined clearly on the board charts. The main focus of the project was to

highlight the various green activities , pursued by various business establishments , across the

world & to increase awareness regarding the same. The concept behind green marketing, was

clearly stated in the project work. Different non-degradable materials, which ought not to be used,

were displayed & the “Eco-Friendly Substitutes” on the board, were the answer to that. The” Green

Marketing Pie” threw light on the “Green –Policy” adopted by the business world.



“BRAND-O-MANIA”

Date of Inauguration: 25th January 2010

Students Participated: Yamini Kichambre, Shruti Deshmukh, Prachi Nagras, Amrita Nirmale, Smita

Kalse, Pranita Wadhonkar, Sonal Badhe, Archana Gokhale, Rucha Raut, Esha Sanghvi, Vinisha

Gajarmal, Vesna Dmonte, Anoli Shah, Sneha Palekar, Puja Soman, Sharwari Shah

The first year students of MBA carried out a marketing activity on “Brands.” This activity threw

light on the various aspects of brands and its types. Brand-O-Mania helped explain the theoretical

concepts through simple practical examples. A wide range of topics like Brand Equity, Brand

Failures, Brand Personality, Brand Ambassador, Brands as Icons, Corporate Branding, Cult Brands

and the most Successful Brand of 2008-09 were covered.

Brand-o- Mania thus helped these students in bridging the gap between theoretical and practical

knowledge. This event was thus an educating experience for the students and faculty alike.



“FUTURE GROUP”

Date of Inauguration: 3rd February 2010

Students Participated: Shivani Raut, Ashish Landge, Uday Bamne, Nikhil Rane, Akshay Lahoti,

Neha Chobitkar

Future Group headed by Mr. Kishor Biyani, CEO (Future Group) & M.D (Pantaloons Retail India Ltd.)

is one of the country’s leading business groups present in retail, asset management, consumer

finance, insurance, retail media and retail logistics. It was initially known by the name Pantaloons

Retail India Ltd. which later on transformed into Future Group.

The retail scenario is one of the fastest growing industries in India over the last couple of years.

India retail sector comprises of organized retail and unorganized retail sector. Traditionally the

retail market in India was largely unorganized; however with changing consumer preferences,

organized retail is gradually becoming popular.

What interested students more in the study of this topic was not just the brand name that this

company holds but it was its history in the retail market that fascinated all the more.

Thus, it can be rightly said that retail industry in India cannot be defined without the name of

Future Group. This company is and will be the most important factor deciding the retail market

share in Indian economy. It’s future ventures are hoped to bring about more FDIs to Indian

Economy as have its past projects, schemes and ventures.



“ADVERTISING MODES”

Date of Inauguration: 19th March 2010

Students Participated: Mohsin Adwadkar, Neha Chobitkar, Smita Deshmukh, Snehal Katkar, Pooja

Nalavade, Sneha Patil, Suchi Shah, Kalpana Singh, Shweta Patel

First year MBA students took up this theme-board activity. Advertising has always been remained amajor attraction to the customers, marketers and academicians as well. MBA students also look at this glamorous field as a creative career option. However, there is a clutter in the conventional ways

of advertising. Hence the students took up this activity wherein they focus more on non-convention

modes of advertising.

Following modes are covered in the study.



“ADVERTISING GURUS”

Date of Inauguration: 15th April 2010

Students Participated: Namita Shrivastava, Khushnawaz Munshi, Neha Chandak, Megha Kanchal,

Joseph Vipin, Yash Patil

First year MBA students carried out a marketing activity on “Advertisement -gurus.” This activity

puts a spot light on 4 of the greatest Indian advertisement gurus:

1. Alyque Padamsee

2. Bharat Dabholkar

3. Prahlad Kakkar

4. Prasoon Joshi .

There are various popup on their profile, ads and the awards won by them. The activity also

stresses on the upcoming ad gurus like Ameya Kovale, Ira Gupta, Amod Dani, Rohit Dubey, Anuj

Kala and Sapna Ahluwalia. It also puts a spot light on the 10 best advertisment houses in India like

Ogilvy & Mather, J Walter Thompson India, Mudra Communications, etc

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