The$Bank$for$Young$Entrepreneurs$

Your$Brief$To$inspire$young$people$(15925$year$olds)$to$start$their$own$business$with$the$support$of$Barclays.$$$We$want$you$to$come$up$with$a$campaign$which$appeals$to$an$entrepreneurial9minded$audience$who$already$have$a$great$business$idea$and$need$nudging$into$making$it$happen.$$$

Next$steps…$$Here$are$some$useful$steps$to$help$you$come$up$with$an$effecIve$campaign$to$help$Barclays.$It’s$important$to$find$out$as$much$informaIon$about$the$brief,$brand$and$target$audience$before$you$come$up$with$ideas.$$$1.  Research$Barclays$2.  Find$out$more$about$your$target$audience$3.  Brainstorm$your$ideas$4.  Develop$and$produce$your$idea$5.  Present$your$idea.$

$Read$on$to$find$out$more$about$each$stage.$

Be$your$own$boss$This$gives$you$the$freedom$to$do$things$your$way$and$work$when$you$want$to$rather$than$when$other$people$tell$you.$

Fulfill$your$dreams$Running$your$own$business$is$the$chance$to$do$something$you$love.$So$much$of$your$life$is$spent$working$its$important$do$something$you’re$passionate$about.$

Make$money$for$you$If$you$work$for$another$company,$your$hard$work$makes$money$for$other$people.$If$it’s$your$business$any$profits$help$you.$$$

What$you$should$say?$In$order$to$create$an$effecIve$campaign$it’s$important$to$understand$arguments$for$starIng$your$own$business.$Before$you$start$coming$up$with$ideas$you$should$work$out$exactly$what$you$want$to$say.$Here$are$a$few$ideas$to$get$you$started.$

Make$your$own$job$Finding$a$job$can$be$tough$especially$if$you’re$young.$StarIng$a$business$can$be$a$really$great$alternaIve$to$unemployment$

Your$Target$Audience$

Your$idea$should$connect$with$other$young$people$just$like$you.$Spend$a$liYle$Ime$thinking$about$how$your$idea$can$stand$out$and$how$you$will$encourage$people$to$talk$about$it$both$off$and$online.$$$

What$are$their$likes/dislikes?$ What$do$they$do$with$their$Ime?$

What$do$they$do$in$their$spare$Ime?$

What$maYers$to$young$people?$$

What$holds$back$young$people$at$the$moment?$What$are$the$

barriers$stopping$them$starIng$a$business$

Where$do$young$people$go$to$find$out$about$new$things?$$$

Create$a$mood$board$to$reflect$what$this$target$audience$think,$feel$and$do.$

Supported$Your$audience$should$feel$supported$and$confident$that$Barclays$is$the$right$bank$to$help$them$start$their$business.$$

MoIvated$StarIng$a$business$can$be$a$daunIng$task.$Your$campaign$should$make$them$feel$confident$and$moIvated$at$the$thought$of$starIng$a$business.$Think$of$ways$to$inspire$people.$

Want$to$find$out$more$about$Barclays.$Once$your$audience$has$seen$your$campaign$they$should$want$to$find$out$more$about$Barclays.$This$could$be$online$or$at$a$branch.$$$

What$effect$should$your$campaign$have?$

“Don’t'just'dream'it'–'do'it.”'

We$want$them$to$feel$inspired$to$turn$their$ideas$into$reality.$We$want$the$target$audience$to$take$acIon$and$go$and$speak$to$Barclays$to$get$the$support$they$need$in$ge^ng$their$business$idea$off$the$ground.$

How$can$Barclays$help?$Barclays$helps$over$200,000$businesses$get$off$the$ground$every$year,$no9one$has$more$experience$in$spreading$the$entrepreneurial$spirit$than$Barclays.$It$is$important$you$understand$the$different$services$Barclays$offers$to$new$businesses.$There’s$lots$more$informaIon$on$our$website$so$don’t$stop$here.$

Barclays$have$a$range$of$products$specially$designed$with$start9ups$and$small$businesses$in$mind;$Start9up$bank$accounts,$business$current$accounts,$business$finance$opIons$and$business$insurance.$$

Barclays$offer$free$small$business$workshops,$skills$training$and$business$seminars$as$well$as$an$extensive$webcast$library$on$their$website$which$give$advice$on$loads$of$different$things$from$wriIng$your$first$business$plan$through$to$Ips$on$growing$customer$numbers.$$

Barclays$iniIaIves:$Barclays$Connector:$A$business$community$and$mentoring$scheme$to$help$find$knowledge,$customers$and$opportuniIes$to$grow$businesses$and$get$first9hand$advice.$$Barclays$Accelerator:$A$three$month$bootcamp9style$program$specifically$targeIng$financial$technology$startups.$$

What$you$could$do…$$We$want$you$to$come$up$with$a$BIG$IDEA$to$inspire$young$entrepreneurs.$Your$idea$could$be$expressed$in$many$different$ways.$We$want$you$to$use$at$least$TWO$different$channels$in$your$campaign$and$think$about$how$you$could$make$it$shareable.$

PRINT$AD$You$could$use$Photoshop$to$design$an$advert$for$print.$Think$about$where$you’d$display$it;$in$a$newspaper,$billboard$or$underground$for$example.$$

You$could$create$a$piece$of$audio$using$Garageband.$This$could$be$a$podcast,$advert$or$even$a$song.$Where$would$you$play$it?$$

Create$a$piece$of$film.$Think$about$where$you’d$show$it.$Online$or$offline?$Why$will$people$watch$it?$

AUDIO$ FILM$ EVENT$

Design$an$event.$Give$us$as$much$detail$as$possible.$Why$and$how$would$people$aYend?$How$will$they$find$out$about$it?$

DIGITAL$

You$could$design$a$concept$for$a$website$or$app.$Use$wireframes$to$show$us$how$it$would$look$and$work.$Why$would$people$use$it?$$

SOCIAL$

Think$about$how$you$could$use$social$media.$How$can$you$get$young$people$to$spread$the$message?$

Don’t$let$these$ideas$limit$you.$Your$idea$can$come$in$any$shape$or$form.$$Be$as$creaIve$as$you$like.$

Get$Inspired!$What$do$we$mean$by$entrepreneur?$$There$are$many$definiIons$of$entrepreneurs$but$for$the$purpose$of$this$campaign,$we$want$to$think$of$them$as$someone$who$sees$an$opportunity$where$others$don’t$to$meet$unsaIsfied$demand$or$to$radically$improve$the$performance$of$the$way$things$are$done$currently.$$$$Here$are$some$examples$of$young$entrepreneurs$who$have$acted$on$these$ideas:$$$

Zoella,$24,$vlogger$Zoella$is$an$fashion$and$beauty$vlogger.$With$around$4.5million$YouTube$subscribers.$She$earns$on$every$video$she$creates$9$so$she$has$been$able$to$turn$it$into$a$$full9Ime$job.$On$Youtube,$for$example,$every$1000$Imes$a$pre9roll$advert$is$shown$before$a$video,$YouTube$gets$a$porIon$of$the$revenue$and$the$vlogger$gets$a$cut$too$(55$%).$$

Bejay$Mulenga,$18,$Supa$Tuck$Bejay$Mulenga$came$up$with$the$idea$of$Supa$Tuck,$at$the$age$of$only$14.$The$social$enterprise$encourages$pupils$to$set$up$their$own$break$Ime$tuck$shops$in$schools.$Within$a$year$he$had$turned$over$£15,000.$Since$December$2011$Supa$Tuck$have$helped$over$5,000$young$people$set$up$their$own$tuck$shops.$Bejay$is$sIll$just$18$years$old$and$his$socially9minded$company$is$valued$at$£200,000.$

Jamal$Edwards,$23,$SBTV$SBTV$(SmokeyBarz)$was$founded$seven$years$ago,$by$a$16$year$old$Jamal$Edwards.$With$hundreds$of$millions$of$viewers$and$subscribers,$SBTV$turned$Edwards$into$a$mulI9millionaire$and$one$of$the$most$successful$young$entrepreneurs$in$the$UK.$The$channel$is$now$expanding$into$fashion,$sports,$arts$and$culture,$alongside$the$already$popular$jam$sessions,$interviews$and$live$events.$

TOP$TIP!$

Make$sure$you$spend$enough$Ime$producing$your$idea.$Imagine$you’re$presenIng$your$work$to$a$client.$Your$work$should$be$professional$and$as$

close$to$finished$as$possible.$

Present$your$idea$

Once$you’ve$come$up$with$your$idea$it’s$Ime$to$present$it.$Barclays$want$to$see$all$the$thinking$behind$your$idea.$You$could$use$Powerpoint$or$Prezi$to$create$your$presentaIon.$$Make$sure$you$cover$the$following;$-  Your$research$of$Barclays,$startup$businesses$and$your$target$audience.$-  What$inspired$you?$-  Your$idea$development.$$-  Explain$why$it$suits$the$target$audience.$-  Explain$why$you$think$your$idea$would$work.$$$$Once$you$have$finished$your$presentaIon,$it$is$Ime$to$upload$it$to$www.iamcreaIve.org.uk$so$the$judges$can$see$your$work.$If$you$have$any$quesIons$about$this$process$please$email$clare@ideasfoundaIon.org.uk$$If$you$make$a$film$upload$your$it$to$YouTube$and$put$the$link$to$your$film$in$either$the$presentaIon$or$descripIon$box$on$the$I$Am$CreaIve$website.$$$

Further$InspiraIon…$

Metro$Trains$$$‘Dumb$ways$to$die’$is$an$InfecIous,$happy,$and$colourful$video$which$shows$stupid$ways$to$die,$culminaIng$in$the$dumbest$way$of$all:$by$messing$around$with$trains.$It$has$over$65$million$+$views$on$Youtube,$and$has$been$shared$millions$of$Imes$through$social$media.$$$Metro$also$created$a$free$app$which$reinforced$the$message$within$the$film.$Within$the$app,$players$can$also$pledge$to$"not$do$dumb$stuff$around$trains"$$

Watch$the$film$here;$hYp://www.youtube.com/watch?v=IJNR2EpS0jw&feature=c49overview&list=UU7lZ_iOz3NhA6krGfILerQA$$

InspiraIon…$

V/Line$Guilt$Trips$$The$Challenge:$V/Line$is$Australia's$major$regional$train$operator.$The$brief$was$to$encourage$family$and$friends$living$in$the$city$to$visit$their$loved$ones$in$the$country.$Instead$of$V/Line$doing$the$talking,$they$recruited$those$who$knew$them$best$and$harnessed$the$most$powerful$force$in$the$universe9$a$mother’s$guilt.$V/Line$invented$the$Guilt$Trip.$It$was$a$pre9paid$Icket$that$could$be$purchased$by$parents$and$friends.$People$no$longer$went$home$to$visit$their$parents,$they$went$on$a$Guilt$Trip.$$$$Watch$the$film$here;$hYps://vimeo.com/65179891$$

Chipotle,$The$Scarecrow$$Chipotle,$the$Mexican$grill$fast$food$chain,$launched$an$adverIsing$campaign$called$The$Scarecrow.$It's$an$animated$short$film$accompanied$by$a$smartphone$game$and$it's$about$the$industrialised$world$of$processed$food.$

InspiraIon…$

hYp://www.scarecrowgame.com/game.html$$

Prizes!$PITCH:$$The$top$four$teams$will$be$invited$to$Barclays’s$adverIsing$agencies$offices$to$pitch$to$The$MarkeIng$and$CommunicaIons$Manager$at$Barclays$and$a$creaIve$professional$from$Ogilvy.$They$will$then$select$the$winner$and$highly$commended$entries!$$$This$is$a$once$in$a$lifeIme$opportunity$to$make$your$mark!$$$

PRIZES$$WINNER:$£200$of$high$street$vouchers$&$a$place$on$THE$LADDER,$the$Ideas$FoundaIon$progression$group.$We$can$help$you$get$the$experience$and$skills$you$need$to$get$a$job$in$adverIsing.$$$HIGHLY$COMMENDED:$will$also$be$invited$to$join$the$Ladder.$$$

Good$Luck!$

There$are$lots$of$great$resources$and$so}ware$on$the$I$Am$CreaIve$website$to$help$you$develop$your$ideas!$

www.iamcreaIve.org.uk$