the “zara” fashion model

9
Camilla Spallino * The “ZARA” fashion model

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The “ZARA” fashion model. Camilla Spallino. Index. History The Brands The Company Vision The Successful Format International Presence Sales. For further info:. The growth of a Family- owned Business The Entrepreneur: Amancio Ortea Gaona. History. Brand d iversification. - PowerPoint PPT Presentation

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Page 1: The “ZARA” fashion model

Camilla Spallino

*The “ZARA” fashion model

Page 2: The “ZARA” fashion model

* Index

* History

* The Brands

* The Company Vision

* The Successful Format

* International Presence

* Sales

For further info:

Page 3: The “ZARA” fashion model

*History

• The growth of a Family-owned Business

• The Entrepreneur: Amancio Ortea Gaona

Page 4: The “ZARA” fashion model

*The Brands• Brand diversification

Page 5: The “ZARA” fashion model

*Company Vision

• Satisfaction of the client

• Continuous innovation

Page 6: The “ZARA” fashion model

*A successful format

• Study of the emerging trends

• Quick delivery to meet clients needs

• Targeting young clients higly sensitive to latest fashion trends

Page 7: The “ZARA” fashion model

*International Presence

• More than 2000 stores worldwide

• 77% of stores outside Spain

• Online store in 21 countries

Spain

France

Japan

Russia

UK

Greece

South Korea

Brazil

Belgium

Netherland

Canada

0 50 100 150 200 250 300 350 400 450 500

Page 8: The “ZARA” fashion model

*Sales

2006 2007 2008 2009 2010 2011 20120

2

4

6

8

10

12

14

16

18

8.29.4

10.411.1

12.513.8

15.9

Net Sales (€ Billion)

Net Sales (€ Billion)

14%

21%

45%

20%

Sales by Geographical Area

AmericaSpainEurope (excl. Spain)Asia & Rest of the World

Page 9: The “ZARA” fashion model

*Thanks for the attention