THE YOUTH AND THE MEDIATHE YOUTH AND THE MEDIARegional practices, empirical results Regional practices, empirical results from Szeklerland, Romaniafrom Szeklerland, Romania

Biró A. Zoltán – Gergely Orsolya – Ozsváth Berényi HajnalSapientia University, Department of Social Sciences

Budapest, 25-26 September, 2012.

Complex research program in the Szeklerland region: The effects of media on children and youth.

Sapientia University, Csíkszereda, inspired and supported by the International Children's Safety Service (Nemzetközi Gyermekmentő Szolgálat)

• earlier researches: occasional, small-scaled, not connected

• conference in Csíkszereda (Sapientia University, International Children's Safety Service) The effects of media on children and youth

The objectives of our program:The objectives of our program:

Facilitating researches (survey, the first empirical data collection was already made).

Completing the survey with small-scaled, thematic part-analyses

Developing a network of specialists dealing with this subject

Consultations with the local actors about the results

Increasing the positive effects

Szeklerland region – some characteristicsSzeklerland region – some characteristics

Rural region, with small-townsAfter 1989: significant deficit in

modernizationA phase-lag in the development of the IT

sectorReluctance from the part of the institutions

(school, offices) and the middle age groupsThe absence of informationThe dominant strategy is individual learning,

adaptation

Main questions:Main questions:

Decreasing role of the family and school, increasing role of IT equipment, contents How would this work in Szeklerland?

In rural regions, children and teenagers are more “unprotected” against the effects of media

In rural regions, children and teenagers are able to utilize the possibilities offered by the media in a lower level

First phase of our program: complex survey, First phase of our program: complex survey, first time in this topic in the Szeklerland regionfirst time in this topic in the Szeklerland region The research group was organized in October, 2011. The research method, the questionnaire were based on the

researches of the International Children's Safety Service (Nemzetközi Gyermekmentő Szolgálat)

The survey was conducted between 26 March – 7 April 2012 Students from the Sapientia University, Department of Social

Sciences took part in the research . We asked children and teenagers from 7th and 11th grade (13-14 and

17-18 years old) from this region A research analysis was completed, further analyses are planned Research stuff: Biró A. Zoltán Gergely Orsolya Kiss Adél Ozsváth Berényi Hajnal

We were contacting 63 schools There were asked 2122 pupils

From 7th grade: 1088 pupilFrom 11th grade: 1034 pupil

The questionnaire contained 49 questions A lot of topics were included in the

questionnaire: Internet – usage, knowledge, practice, PC-knowledge, social websites, TV, free time spending, the role of parents and family in media usage

About the researchAbout the research::

+ The teachers were willing to

help The pupil were open,

curious and helpful The survey was realized in a

very short period of time We met a large interest, in a

lot of levels: teachers, school management, pupils, parents

Almost everybody was very interested in our findings and research results

- Some parts of the database

are incomplete due to the self-fill-in questionnaire

How many time do you spend, on a regular week-How many time do you spend, on a regular week-day, with…day, with…

Rank of activities – according to their means   7th grade 11th grade1 Using the Internet Using the Internet2 Watching TV Listening to music3 Learning Watching TV4 Listening to music Speaking on mobile phone5 Speaking on mobile phone Learning

6 Watching video/DVDUsing the calculator (but not the Internet)

7

Using the calculator (but not the Internet)  Watching video/DVD

8 Reading Reading9 Listening to radio Listening to radio

14 20.5 46.3 18.2 1

38.5 28.2 19.8 12.4 1.1

16.4 43.4 31.6 7.7 0.9

21.2 43.1 26.5 7.5 1.7

39 28.2 20.5 11 1.3

17.6 19.7 33.1 28.7 0.9

18.1 24.1 31.1 25.4 1.3

4 6.3 26.2 62 1.5

5.2 6.4 19.2 66.8 2.4

53.2 22.4 11.7 11.5 1.2

3.6 3 11.2 80 2.2

16.3 23.8 37.9 21.1 0.9

16.3 20.5 34.3 27.2 1.7

E-mail

Chat

Info keresés (isk.)

Info keresés (más)

Zene, f ilm, szoftver

Blog írás

Blog olvasás

Vásárlás

Pornográfia

Közösségi old.

Társkereső

Játék (egyedül)

Játék (mással)

Ha internetezel, milyen gyakran csinálod az alábbiakat?

nagyon gyakran gyakran néha soha nincs válasz

Activities on the Internet

Has its own profile(%)

Facebook 93,5Iwiw 37Private blog 16,1My VIP 11,5Twitter 11,9My Space 10,3

Social network

Except for making phone-calls, what are you using your mobile phone for?

Except for making phone-calls, what are you using your mobile phone for?Except for making phone-calls, what are you using your mobile phone for?

When watching TV, how often are you watching the following programs?

Useful Interesting

RTL Klub 7,93 RTL Klub 8,64

TV2 6,78 TV2 7,41DUNA TV 5,17 DUNA TV 4,36

HÍR TV 5,07 Pro TV 4,28

Pro TV 5,02 HÍR TV 4,06

M1 4,49 M1 3,98

M2 4,35MTV Romania 3,90

MTV Romania 3,78 M2 3,83Prima TV 3,53 Prima TV 3,28

Antena TV 3,38 Antena TV 3,10

Acasă TV 3,03 Acasă TV 2,94

The rank of TV channels

First mark (Total: 1986)

ChannelNo. of marks % of marks

RTL Klub 1016 51,16

TV2 179 9,01Discovery Channel 145 7,30

Film+ 139 7,00

Digi Sport 105 5,29

Viasat 61 3,07

Favourite TV channels – frequency of marks

Thank you for your attention!