The Worst Of PPC

Bad Ad Practice #1: Misspelling In Search Ads

Bad Ad Practice #2: Irrelevant Search Query

When was the last time you went looking for pink shoes and were convinced to buy basement protection products instead?

Bad Ad Practice #3: Missing Call-To-Action

Bad Ad Practice #4: Don’t Put All Your Keywords In One Basket

Bad Ad Practice #5: Missing Negative Keywords

Ever wondered who the ‘worst PPC agency’? is?

Bad Ad Practice #6: {Use The Right Dynamic KeyWord Code}

The advertiser used “DKI” rather than “KeyWord”.