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The Oscars of the Superyacht industry.

Attended by a who’s who of the luxury yachting world, 700 guests including superyacht owners, designers, top shipyard executives and ultra-high net worth individuals will gather in London for the 14th annual World Superyacht Awards.

Returning to London in May 2019 after almost a decade taking in stops in including Amsterdam, Istanbul and Florence, the event celebrates the finest superyachts delivered during the previous year.

EVENTOVERVIEW

The World Superyacht Awards 2015, Amsterdam

THE OSCARS OF THE SUPERYACHT INDUSTRY

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New for 2019:-

The BOAT International Golf Challenge- World Superyacht Awards Country & Clay Shooting Day- Day excursion with lunch on board the Belmond British Pullman, sister train to the Venice Simplon Orient Express- The 12/24 Showcase - boat show options to display yachts between 12 and 24 metres- The Secret Supper Club - small private dinner parties

Highlights:-

Friday night Welcome Cocktail Party at the historic royal Kensington Palace - Enhanced ‘Saturday Social’ programme of fun and unusual experiences- Saturday night Gala Dinner & Awards held in a unique, Grade II listed building on the banks of the Thames- Extended after party with world-class entertainment

The World Superyacht Awards 2018, Florence, Italy

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The London Eye, South Bank, London

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THE PROGR AMME

As the centrepiece of our four-day programme, The World Superyacht Awards ceremony will take place on Saturday 18 May 2019 in the heart of the City, in Old Billingsgate, an iconic Grade II listed building overlooking the River Thames.

Throughout the programme our guests will join us for a curated set of quintessentially luxurious experiences running from Thursday 16 through to Sunday 19 May.

The social activities will commence on Thursday with early arrivals choosing from one of two tailored events – a day of Golf at the exclusive St George’s Hill club, or a country day and clay shooting experience at West Wycombe House. Thursday evening will then offer an option to join our ‘Secret Supper Club’ at one of several intimate dinner parties at unique locations in London.

On Friday guests will have the opportunity to relive the Golden Age of Travel aboard the iconic Belmond British Pullman, sister train to the Venice-Simplon Orient Express, before joining us for cocktails, canapés and entertainment during our Welcome Party, hosted at the historic Kensington Palace.

Cultural activities and bespoke experiences, offering behind the scenes glimpses and exclusive access to ‘London

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life’, will keep guests entertained during Saturday, offering networking and fun with fellow guests.

The main event will take place on the evening of Saturday 18 May.

Gathering at historic Old Billingsgate, guests will be welcomed with a champagne reception, followed by dinner, fabulous entertainment and the awards themselves.

All the 2019 award winning superyachts will be announced during the ceremony, giving owners, design teams and yacht builders the chance to take to the stage to collect their coveted Neptune trophy. Sunday 19 May will offer attendees a relaxed brunch, bringing guests together one final time for a fond farewell.

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The Shard, Southwark, London

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WHY PARTNER WITH US?

The World Superyacht Awards 2017, Florence, Italy

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Partnering with Boat International Media will place your brand in front of our audience of superyacht owners, UHNWI and influencers as well as key decision makers from the superyacht and luxury sectors.

The event is curated to provide unique networking opportunities and to associate your brand with what is regarded as the pinnacle of luxury.

A fully integrated cross platform campaign will maximise the media impact of the event and deliver significant brand exposure.

Our extensive event marketing campaign reached more than 8,500,000 people in 2018, with a media value of almost €4,400,000 across owned and wider media platforms.

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THE WORLD SUPERYACHT AWARDS JUDGES

Owner of 45m Benetti motor yacht Domani-Owner of 60m CRN motor yacht Constance-Owner of 52m Feadship Rasselas -Owner of 37m Heesen motor yacht Buka -Owner of a 45m Sanlorenzo -Former owner of 55m Vitters sailing yacht Adele -

Former owner of 48m motor yacht Grace -Owner of 39m Claasen sailing yacht Atalante -Owner of 35m Feadship motor yacht Highlander & founder of the Feadship Heritage Fleet -Owner of 33m Baltic sailing yacht WinWin -Owner of 57m Bennetti Motor Yacht AE Cap d’Antibes-

Owner of 45m Timmerman motor yacht Latitude -Owner of 33m Vitters sailing yacht Ribelle -Owners of 54m Perini Navi sailing yacht Parsifal III & 52m Alloy sailing yacht Q -Owner of 34m Vitters sailing yacht Inoui -Owner of 50m Feadship motor yacht Broadwater -Owner of 63m Feadship motor yacht Lady Britt

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The World SuperyachtAwards 2017, Florence, Italy

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THE AUDIENCE

GUEST NATIONALIT Y

Of the 522 guests attending the World Superyacht Awards in 2018:

297 were part of the superyacht industry-82 were superyacht owners and their guests-73 were designers-29 belonged to the broker sector-32 belonged to the luxury sector-9 were law, finance and insurance specialists

Australia 0.8%-Bermuda 0.4%-Czech Republic 0.8%-Denmark 0.8%-Finland 0.6%-France 4.0%-Germany 6.4%-Italy 36.7%-Mexico 0.8%-Netherlands 14.5%-Norway 0.2%-Spain 0.8%-Sweden 0.4%-Switzerland 1.0%-Turkey 1.6%-UAE 0.6%-UK 16.7%-US 6.2%-Unknown 6.8%

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The event is covered extensively by Boat International Media across print, online and social media.

We also support the event heavily with a PR campaign focusing on lifestyle, luxury and design media. In 2018 more than 20 titles featured the event, including The Telegraph, CNN and Forbes.

New for 2019, we will be inviting selected media and influencers from across the globe to join us for the weekend, generating deeper and richer content coverage around the world, and especially in major luxury markets in North America and Asia.

TOUCHPOINTS

As partner, your brand will be featured extensively on the following:

Our Monthly Magazines -Event invitation and information pack (April 2019)-Event programme (May 2019)-On site branding (May 2019)-Social media and online (Year round)

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For 2019, we will include both the weekend Core Programme and also optional extras on the Thursday and Friday.

We will encourage guests to stay for longer and see the best of London in the company of both BOAT International and our partner brands.

WORLD SUPERYACHT AWARDSLONDON 2019

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FRIDAY17 MAY

SATURDAY18 MAY

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The Belmond British Pullman

Day Trip

Welcome PartyKensington

Palace

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Behind the scenes

Small events for 20-40 people. Cultural,

Entertaining, Informative, Brand experiences.

4-5 hours with lunch

Gala DinnerOld Billingsgate

700 Attendees.Awards, Fine dining,

After Party18:30 to 2:00

Sunday Brunch

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Golf Day /

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Secret Suppers

Intimate dinners for 20-40 people.

Unusual locations, surprise elements

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St George’s Hill, Golf Club

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SOCIAL PROGR AMMETHURSDAY 16 MAY

Option 1: A day in the Country, West Wycombe Estate with E J Churchill – The home of Shooting

We have prepared a special opportunity for our guests to experience the historic West Wycombe Estate, the private residence of Sir Edward and Lady Dashwood.

Following breakfast in the famous Hellfire Caves, guests will shoot simulated flurries across a variety of locations around the Estate. Experience is not required as guests will be assisted by professional instructors, including some of the best game shots and competitive clay shot specialists in the world. With varied terrain including roads, river crossings and 45 degree hills, guests will also have the opportunity to test their off road skills between the shooting stands in 4x4 vehicles. Following completion of the shoot, guests will return to West Wycombe House for a champagne reception and a Michelin star lunch.

The house today is frequently featured in film and TV series, most recently as one of the locations for Downton Abbey. Other appearances include, The Importance of Being Earnest, I Capture the Castle, The Lost Prince and W.E.

Cascades of West Wycombe Lake–12:30 Shooting re-commences–14:00 Shooting ends, transfer to West Wycombe house for champagne reception and lunch served in the Music Room, followed by Prize giving–16:15 Departures

Guest Capacity: 50 -Ticket price per guest: £400 per individual or £1,250 for a group of 4 (transfers not included)-Sponsorship Opportunity: Bespoke opportunities available on request

Itinerary- 09:00 Guests arrive for breakfast in the Hellfire Caves including tours–10.00 Instructor briefing and transfer to shooting stands –10:15 Shooting commences–12:00 Refreshments served at the

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SOCIAL PROGR AMMETHURSDAY 16 MAY

Option 2: World Superyacht Awards Elite Golf Day, St George’s Hill Golf Club

Regarded by many as Harry Colt’s crowning glory, St George’s Hill Golf Club has been one of England’s most revered Clubs since 1913. Situated in the heart of Surrey’s beautiful heathland and yet only an hour from Central London, the Club sits within an exclusive private estate. Each hole carries its own distinct character, blending together seamlessly for one of the most balanced and aesthetically pleasing tests of golfing prowess anywhere in the world.

Itinerary- 07:00 onwards Welcome and arrival at St George’s Hill Golf Club including breakfast, driving range & practice facilities -08:30 Transfer to starting tees–09:00 Shotgun start, 18-hole Championship golf–13:30 Drinks on the terrace post golf-14:30 Lunch in the dining room and Prize giving-16:15 Gift pack distribution and departure

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On course: Champagne, drinks and refreshments available at halfway house–Gourmet food stations on the front and back nine–Scoring service–On course competitions (Longest drive, Nearest the pin, Hole in one) –Guest Player Capacity: 52 –Ticket price per player: £400 per individual player or £1,250 for a team 4 players (transfers not included)–Sponsorship Opportunity: Bespoke opportunities available on request

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SOCIAL PROGR AMMETHURSDAY 16 MAY

Evening: BOAT International’s Secret Supper Club 8pm to late

On Thursday evening we will offer our guests the chance to attend informal, intimate ‘dinner parties’, where they get to eat great food, in good company, in spectacular or unusual locations.

The venues might include a hidden room above a historic retailer, a closed museum or gallery, backstage at a theatre or an unusual private dining room – somewhere that access is only for those who are ‘in the know’. Hosted by brands in conjunction with BOAT International, guests will have the chance to socialize and discover another side to London.

Guest Capacity: 15 to 20 per ‘Secret Supper’–Ticket price per guest: £100 per person–Partnership Opportunity: Bespoke opportunities available on request, for partners wishing to host an evening

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Overview, London

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SOCIAL PROGR AMME FRIDAY 17 MAY

The Golden Age of Travel - Join us for a day on board the iconic Belmond British Pullman - sister train to the Venice-Simplon Orient Express, for a tour through the beautiful Kent countryside including a 5 course lunch.

The Belmond British Pullman embodies everything that was fabulous about the roaring 20s and 30s. Today, each carriage has been lovingly restored and refurbished so that you can experience the glamour of vintage rail travel.

Each carriage holds unique treasures and a wealth of original features including intricate marquetry and art deco designs.

Itinerary: Kent, the Garden of England- 11:05 Departure from Victoria station–Welcome champagne reception on board – Fine dining silver service –Five course lunch (British seasonal table d’hote menu)–Wine, coffee, tea and petits fours included–16.25 Return arrival to Victoria station-Guest Capacity: 200-Ticket price per guest: £225 per person-Sponsorship Opportunity: Bespoke opportunities are available on request to partner with the experience as a whole or to host specific carriages

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WELCOME PART YFRIDAY 17 MAY

World Superyacht Awards cocktail reception – Kensington Palace 19:00 until 23:00

For centuries, Kensington Palace has been a backdrop for spectacular social occasions, the scene of private gatherings and a place for cementing royal business.

As the first formal section of the weekend programme, all World Superyacht Awards guests are invited to join us for an evening of cocktails canapés and entertainment, the perfect setting for our Friday night welcome.

With exclusive access reserved just for our guests, including guided tours and behind the scenes access,

The Queen’s Gallery, King’s State Apartments and East and Front Gardens will provide the setting for our event.

The Palace’s exquisite interior and the stylish character has been shaped over the centuries by artists, craftsmen and famous residents – from William III and Queen Mary II to Diana, Princess of Wales, providing a perfect backdrop setting to start the weekend.

Guest Capacity: 500- Ticket price per guest: Included in World Superyacht Awards Ticket-Sponsorship Opportunity: Bespoke opportunities available on request

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THE SATURDAY SOCIAL SATURDAY 18 MAY

Selected locations throughout London – 10:30am until 2:30pm

The majority of guests will be in London on the Saturday, and we will arrange a variety of “experiences” during the day. Most of our guests will have visited London many times – we want to offer something special.

This will be the chance to discover another side of London; something off the beaten track, behind the scenes, unusual or less well known; perhaps historical, cultural, retail, sporting or active, educational, theatrical or experiential - or a combination of all these.

This is the perfect opportunity to network with a small group of our guests in an informal and relaxed atmosphere. Each hosting opportunity will be for up to 40 guests, run from 10:30am until 2:30pm and will include a light lunch (provided by the host).

There will be around 10-12 experiences offered , with guests choosing on a first come, first served basis.

Guest Capacity: 10-12 experiences each hosting 40 guests -Ticket price per guest: Included in World Superyacht Awards Ticket-Hosting opportunity: £5,000 plus all costs incurred in hosting the experience (venue, lunch, etc)

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THE WORLD SUPERYACHT AWARDSSATURDAY 18 MAY

Old Billingsgate 18:30 until 02:00

The main event will take place on the evening of Saturday 18 May, in the heart of the City on the banks of the River Thames

Old Billingsgate is a remarkable part of London’s Victorian heritage. Grade II listed, the building has been transformed from a working market into one of London’s premier event locations by architect Lord Richard Rogers.

Gathering on the beautiful terrace with views of Tower Bridge, The Shard and London Bridge, guests will be welcomed at a champagne reception, before moving into The Grand Hall for the gala dinner and awards.

The Award-winning superyachts will be announced during the ceremony, as the winning owners, designers and builders take to the stage to collect their coveted Neptune statues.

Celebrations will carry on deep into the night with, for 2019, an enhanced after party including music, dancing and a variety of entertainment making this a truly experiential event.

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Guest Capacity: 700- Ticket price per guest: Included in World Superyacht Awards Ticket-Sponsorship Opportunity: See World Superyacht Awards Sponsor Opportunities

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SUNDAY BRUNCH AND CULTUR AL ACTIVITIESSUNDAY 19 MAY

After a gentle start to the day, we will offer guests the chance to meet up again for a relaxed brunch as the closing event of the weekend, or the opportunity to participate in cultural and sightseeing activities in London.

Venue: TBC-Ticket Price per guest:

Included in the World Superyacht Awards Ticket -Sponsorship Opportunity: POA

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Big Ben, Houses of Parliament Westminster Abbey,

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12/24 SHOWCASE16-19 MAY

St Katherine’s Dock, near Tower Bridge, London16 to 19 May 2019

An exclusive boat show for yachts between 12 and 24 metres.

For the first time in 2019, we are including the opportunity to display boats up to 24 metres as part of the World Superyacht Awards programme, offering an exclusive showcase in the heart of London.

-Mooring for a maximum of 25 boats up to 24 metres-A private show, not open to the public, providing an exclusive opportunity- Partners can invite non-World

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Superyacht Awards attending guests during the four days- 12/24 Showcase will be included in the World Superyacht Awards as an optional part of the social programme- Floating pontoon with covered welcome entertainment area- Concierge welcome service-Media coverage from Boat International- St Katherine’s Dock

is situated next to Tower Bridge, 20 minutes by car, or river, from Knightsbridge.- WSA sponsors will have first option on moorings. 4 day rate per boat. - Sponsor rate: £1,250 plus VAT-Non-Sponsor rate: £1,950 plus VAT -(Excludes incidental costs such as electricity hook ups which will be recharged at cost)

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PRINCIPLE PARTNERSHIP OPPORTUNITIES

3x In Association With…Partners:-20 tickets (two tables) to the awards ceremony-Opportunity to purchase additional tickets at a preferential rate-Prominent brand exposure on WSA pre-event marketing campaign (print and online)-Logo on event adverts-Sponsor profile within WSA hub on boatinternational.com-Digital adverts within WSA hub on boatinternational.com -Logo on event invitation-Prominent brand exposure across WSA on-site branding (sponsor loop, banners, media wall, event programme)-45 second video to be shown

during awards ceremony-Opportunity to display product on site (subject to BIM approval) at WSA gala dinner-DPS advert in WSA winners brochure-Association with WSA awards category and opportunity to present the award on stage-Opportunity to provide a gift in the awards ceremony gift bag-Co-host of the judges’ during the WSA programme- Opportunity to include gift in the judges’ gift bag-Brand exposure across on-site branding at Friday night welcome party (Kensington Palace)-DPS advert in Boat International or Boat International US

Package rate: £150,000

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EVENT PARTNERSHIP OPPORTUNITIES

8x Event Partners:-4 tickets to the awards ceremony-Opportunity to purchase additional tickets at a preferential rate-Brand exposure on WSA pre-event marketing campaign (print and online)-Logo on event adverts-Sponsor profile within WSA hub on boatinternational.com-Digital adverts within WSA hub on boatinternational.com -Logo on event invitation-

Brand exposure across WSA on-site branding (sponsor loop, banners, media wall, event programme)-20 second video to be shown during awards ceremony-Opportunity to display product on site (subject to BIM approval)-DPS advert in WSA winners brochure-Association with WSA awards category and opportunity to present the award on stage -Brand exposure across on-site branding at Friday night welcome party (Kensington Palace)

Package rate: £40,000

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SUPPORTING PARTNERSHIP OPPORTUNITIES

8x Supporting Partners:-2 tickets to the awards ceremony-Opportunity to purchase additional tickets at a preferential rate-Brand exposure across WSA on-site branding (sponsor loop, banners, media wall, event programme)- Full page advert in WSA winners brochure

Package rate: £15,000

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OTHER PARTNERSHIP OPPORTUNITIES

Package rate: POA

Thursday: World Superyacht Awards Elite Golf Day, St George’s Hill Golf Club -Our Thursday 16 May Elite Golf day offers brands an exclusive opportunity to partner with us in hosting a small group of affluent and influential people in a premier standard sporting environment. It is the perfect opportunity to interact with leading shipyards, designers and UHNWI over the course of a day-long experience.

Thursday: BOAT International Country Day and Clay Pigeon Shooting, West Wycombe Estate with E J Churchill-Alternatively, on 16 May, our ‘Country day’ offers a unique opportunity to partner with what we anticipate will be a highly focused section of the World Superyacht Awards guests – those who have an affinity with country pursuits, the outdoors and sociable activities.

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Saturday Social Programme Partners-On Saturday 18 May, World Superyacht Awards attendees will be invited to join a variety of cultural and social activities throughout the day. We offer tailored participation opportunities for appropriate brands to partner with us.-Package rate: POA

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Bespoke Opportunities-We are also able to consider a limited number of bespoke opportunities throughout the weekend programme to brands that have specific activation objectives. These include cars and transportation, beauty and grooming, cultural and entertainment, food and drink partnerships. -Package rate: POA

Hotels, hospitality and travel extension opportunities-We are able to work with hospitality, hotel and services to offer preferred and partner status. -We are also creating a guide for guests, especially those from overseas, on how to extend their stay by travelling further afield in the UK and Ireland. -We would welcome expressions of interest to participate in these opportunities.

Thursday night: Secret Supper Club, London, various locations, hosting opportunities -We are offering brands the opportunity to host a ‘secret supper’ for 15-20 guests. These should be at a unique or unusual venue, and hosts are expected to provide dinner with drinks, plus entertainment. This offers the opportunity to bring your brand to life through an intimate luxury experience.-Package rate: POA -All partners will receive brand exposure through editorial (extent depends on level of partnership)

Friday night: Welcome Party Sponsor-Our welcome party at Kensington Palace provides the perfect opportunity to help host a specific element of the weekend. This is the first ‘core’ element of the weekend attended by the majority of guests including Owner’s and VIPs, and a key part of the Awards weekend.-Package rate: POA

Friday: The Golden Age of Travel, Belmond British Pullman, partnership opportunities-We are offering partners the chance to help us host onboard, with branding and the opportunity to mix and mingle with guests. We also have the opportunity to host individual carriages of 20 people.-Package rate: POA

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COMMERCIAL OPPORTUNITIES

Toby MooreChief Commercial Officer

+44 (0) 20 8545 9336 +44 (0) 7966 159828

toby.moore@boatinternationalmedia.com

To keep up to date with Boat International events, subscribe to our newsletter by emailing events@boatinternationalmedia.com

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