the world served on a tablet

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Predavanje "The World Served on a Tablet" koje je Michael-Jakob Reinartz održao na MobileMonday #4 događ‘aju 12. 09. 2011. godine u Beogradu.

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Page 1: The World Served on a Tablet
Page 2: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

„The world served on a tablet“mobile monday, Belgrade

September 12th, 2011

Michael-Jakob ReinartzDirector Group Device Management & PartneringTelekom Austria Group

Page 3: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

Tablet day... NYC - April 3rd 2010, 01:45 hrs

Page 4: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

Tablet day... 05:30 hrs – interest is rising

Page 5: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

Tablet day... 07:30 hrs – it‘s getting crowded

Page 6: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

Tablet day... 08:30 hrs – countdown has started

Page 7: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

Tablet day... 09:00 hrs – here we go

Page 8: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

Tablet day... 09:01 hrs – a big welcome

Page 9: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

Tablet day... 09:10 hrs – mission accomplished

Page 10: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

Agenda

‣ Where are we today?

‣ Tablets and their spot in the mobility sphere

‣ Tablet market 2011 & beyond

‣ Popular models & differences

‣ Usage patterns

‣ Developping Apps

‣ Future of tablet devices

Page 11: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

The world-wide tablet market 2011 & beyondWhere are we today?

‣ It is the year 1 after iPad truly kick-started the tablet market after all prior tablet PCs and comparable device failed to create relevant customer impact

‣ First no-frills „me-too“ Android 2.x based devices have come and failed (Think Huawei S7)

‣ First Android Honeycomb tablet optimized devices are on the market to be true iPad competitors

‣ BlackBerry PlayBook initial sales figures disappointing

‣ WebOS seems to be gone already after a short live time

‣ Rumors of Amazon entering the market seem to be true

Page 12: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

Tablets and their spot in mobility sphere

Source: ABI Research, May 2011

Smartphone

Mobile

Internet

Tablet

Laptop PC

Desktop PC

Mobility

Consumption Creation

Page 13: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

The world-wide tablet market 2011 & beyondAnalyst predictions

➡ How does Gartner research evaluate the tablet market? ‣ iOS dominance?‣ MeeGo: possible if picked up by

other vendors‣ Definitely they need to work on

the WebOS figures‣ QNX: sounds reasonable if the

2012 QNX strategy on BB smartphones picks up

‣ Why is Windows 8 missing -> Gartner most likely not considering it a „Media Tablet“ as focus on „full PC experience“

Sales CEE 2011 2012 2013 2014 2015

Mio Units 1,5 3,0 4,7 6,2 7,2

Source: Strategy Analytics, July 2011

Page 14: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

Popular models & technologiesspot the difference

Apple iPad2 Samsung Galaxy Tab 7

SamsungGalaxy Tab 10.1

Asus eee PadTransformer

Operating System Apple iOS 4.x Android 2.x Android 3.x Android 3.x

CPU 1 GHz Dual Core 1 GHz 1 GHz Dual Core 1 GHz Dual Core

Screen Resolution 1024x768 1024x600 1280x800 1280x800

Special features Successor already announced with Android 3.x

Legal injunction banning sales in Germany

Detachable keyboard dock inkl. touchpad

Page 15: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

Tablet usage patterns

➡ Mr. Jobs told us iPad is a „magical device“ – what kind of magic are users of Tablets up to right now?

Source: Google AdMob Tablet Survey March 2011

Page 16: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

Tablet usage patterns

‣ Tablets clearly a „consumption“ device with the exception of e-mail‣ Lots of space left in the field of content-creation

‣ Is the tablet not the right tool, or is it missing apps to support the task?

Source: Google AdMob Tablet Survey March 2011

Page 17: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

Developers – call to action

‣ Think market insights‣ Get to know your local markets needs, not all apps need to be suitable for worldwide

consumption – find YOUR profitable niche‣ TAG facilitates this – http://creatingapps.telekomaustria.com

Page 18: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

Developers – call to action

‣ Think business / enterprise apps‣ Tablet usecase most home-consumption today – but what about

‣ Insurance or real-estate companies – using tablet on customer visits‣ Medical institutions – patient identified by using tablet – no more „please spell

your name“ - therefore eliminating sources of error... ‣ Educational institutions: facilitate exams and paperless class-room‣ Gastronomy – order via tablet PC on the table & entertainment‣ other usage potentials include: construction business, facilities & maintainance,

performing arts (script/screenplay ...)

‣ Think UX‣ Todays biggest issue of Android 3.x tablets is Android 2.x apps – no distinction during

download a improvement with Ice-Cream Sandwich where the platforms will be harmonized

‣ Make sure your app works on all sizes from 5“ – 10“

Page 19: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

Developers – best practise

The iConcierge is a multi-application solution for the iPad. Each guest in a hotel gets their own iPad for the complete duration of their stay.

‣ i-Concierge ‣ Neighborhood map‣ Food & drinks menu‣ Weather forecast‣ Newspapers‣ Babyphone and –cam

Powered by nousguide.com

Page 20: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

Future of tablet devices HW/SW

‣ Size variations‣ Samsung covering full range 5,3“ to 10.1“ with GalaxyTab family‣ Covering all usecases from „really big phone“ to PC replacement

‣ OS „merging“‣ Google merging Anroid phone experience with tablet experience in „Ice

Cream Sandwich“ – making it easier for developers to support both platforms with one app having great UX

‣ Windows 8 to be built for both desktop and tablet experience‣ RIM bringing the initally „PlayBook“ only OS to smartphones as well

‣ Integrated experiences‣ Asus Padfone – have a high-end smartphone that slides into a „dumb“

touchscreen to transform into a full-blown tablet device with lower investement and no need to keep different devices „in sync“

‣ Speed & Memory‣ Archos to integrated HDD – up to 250GB of data storage‣ Quad Core Processors to be standard in 2012

Page 21: The World Served on a Tablet

Michael-Jakob Reinartz, September 12th 2011

Thank you!