J.R. Atkins

Something Different Companies

Author | Speaker | Consultant

Social Media, Mobile Apps, Sales & Marketing

This presentation is available at slideshare.net/jratkins

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It all started with Social Media Communication Platform

Both ways - Dialogue - Listening

Energizing your audience

The people are the media & the power

“The Big 5 of Social Media”

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Mobile Apps

Social became mobile

All the information of the world, at your

finger tips, with you always

Are you ever without Google?

Did you ever sleep next to your computer?

Have you ever played Xbox while standing

in line at the grocery store?

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Let’s look at the Numbers

6,835,000,000 Global Cellphone Subscribers

(Global Population 7,094,000,000)

1,171,000,000 Global Land Lines

Smart Phones: 42% in US, 40% Dev. Countries

Source: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#mobilephonepenetration

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Operating

System

2012

sales

(millions)

2012

market

share

2016

market

share

2012-16

Growth

Android 497.1m 68.80% 63.80% 16.30%

iOS 135.9m 18.80% 19.10% 18.8

BlackBerry OS 32.5m 4.50% 4.10% 14.60%

Symbian 23.9m 3.30% N/A N/A

Windows Phone 17.9m 2.50% 11.40% 71.3

Linux N/A 2.00% 1.50% 10.50%

Others 15.1m 2.10% 0.10% N/A>

Total 722.4m 100.00% 100.00% 100.00%

Global smartphone operating system share in 2012 and 2016

Source: © IDC (Feb 2013); IDC (Dec 2012) 5

Source: http://www.mobileapptesting.com/all-the-mobile-app-stats-you-need-in-one-infographic/2013/03/

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Why Mobile Apps

A subset of information usually found on a

website

Faster, more direct access

A few highly valuable features & functions

“Efficiency is a Feature” - Josh Clarks

Author of Tap Worthy Author

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Why are Mobile Apps Growing

For Users

Access in the moment

Compressing time

Faster decisions

Fun

Developer/Company

Money

Advertising & Branding

Competitive Advantage

Customer Service

10

Mobile Apps Platforms

Apple - Design

Android - For the Masses

BlackBerry - Behind the firewall

Windows - Enterprise r Us

11

Mobile Websites

Use Responsive Website Design

Develop Once For All Platforms

Lower Development & Maintenance Cost

Requires Data Connection

Does Not Utilize Device Features

Multi-touch touchscreen

Accelerometer

12

What to consider - Consumer

Has it been done

Is it unique and or a better idea

Business Model & Plan

Team / Resources

Money

13

Other App Thoughts - Consumer

“First to Market” vs. Patent

How important is App marketing?

Self contained or Connected

14

What to consider - Enterprise

Efficiencies

Faster Decisions

Info at your fingertips

Security

BYOD – Bring Your Own Device to work

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Other App Thoughts - Enterprise

Act soon for a competitive advantage

Use in recruiting & retention

Mobile Devices with larger screen & Keyboard

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The Largest Swiss Army Knife 87 Gadgets, 141 functions

weighs 3 lbs, won’t fit in your pocket

Guinness World Record for “Most

Multifunctional” Pocket Knife

$1400

How many Features is Enough?

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Build the Features that Count

Allow people to

communicate when,

where & how they want to

Never assume “someone

wouldn’t want to do that”

If it’s possible, do it before

your competitor does

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Does your Co. need an App?

Yes

Sources

Vendor / Supplier

Partner / Group

Custom App

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Why are CEO’s Hot?

Imagine a CEO at a Corp retreat, looking at

1000+ employees, all looking at their

phones as they chat, and realizing not one

of them is doing Corp work because none

of them can access Corp data via an App.

Marissa Mayer Andy Mulally 20

How Many Apps for a Company?

Customers

Employees

Divisions

Product Lines

Supply Chain

Vendors

Partners

Resellers

Franchises

21

What about Enterprise Apps?

Ordering

Designing

Knowledge Management

Sales

Field Work

Manuals

Time Keeping

22

The cost of Mobile Apps

$5,000 - $10,000 – Very Simple, single-function

$10,000 - 25,000 - Simple, multi-function

$25,000 - $65,000 - Average App

$65,000 - $100,000+ - Complex Apps

$3,000 - $10,000 - Mobile Website

$1,000 - $1,000,000 - Marketing

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Before you move ahead with the

winning App idea, ask yourself:

W.W.J.D?

What Would Job’s Do?

W.W.D.D.D?

Or / And

What Would Don Draper Do?

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Recommended Mockup Tools

www.AppSketchBook.com

www.NotePad.net

www.FirstAnd20.com

POP - Prototyping on Paper

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Resources

Tap Worthy

App Savvy

The Business of iPhone & iPad

Development

Roadmap to Success

TechCrunch (Blog)

The Next Web – App (Blog)

MeetUp Groups

User Groups

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What do I do?

1. Conference Presentation

2. Executive Briefings & Workshops

3. Consulting Projects: Social Media,

Mobile Apps, Sales & Marketing

Contact Information: 214-707-1705, Twitter @jratkins

jratkins@SomethingDifferentCompanies.com

www.SomethingDifferentCompanies.com27