the world, europe and you in the future - fremforsk · the world, europe and you in the future...
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The World, Europe and You
in the future
Jesper Bo Jensen, ph.d.
Futurist
Centre for Future Studieshttp://uk.fremforsk.dk/
Cities in the future
The interweaved city – a
mixture of functions
The company without office
space
The new nomads travelling
from oasis to oasis
The work day and leisure
day as a long fractal route
European Population Growth
The Silver Tsunami
Population Growth
The coming workforce of
Europe? – 190 million under
25 years in the Arab world
India’s high-tech centre
Globalization 2.0
Outsourcing knowledge work and workers
Specialized engineers, researchers, scientists,
mathematicians and financial wiz kids
Creativity
White collar sweat shops:
Digital retouch in Dacca
Why? – cheaper and closer to the markets
We have to survive and thrive at the skills and
technologies, where we are better that the rest of
the world and possesses better market knowledge
Industrial Manufacturing
the US still comes first
Kilde:The Economist, sept. 2th, 2014
The worlds three biggest
economies at PPP as % of
worlds total
New lines of conflict
USA – China; EU – China; China – India, Russia – EU/US
EU – USA or a trade agreement and possible reunion
Russia's new role – more than covert invasions, energy
hostage taking or blackmailing?
The rising star: Africa – but where in Africa?
South America – Brazil…., Mexico…..
EU as a united player on the global scene?
What about UK now and the former Euro crises?
Could be either the start of a break up of EU or the
path to unity
The history of USA
The Boston Tea party (not the movement today)
The minute men – right to carry arms
The long move from 13 colonies to more the 50
states 1776-2000
The civil war 1861-65
The Monroe Doctrine – Western Hemisphere
First global involvement: The First World War
and The Second World War
Monopoly of Power 1990-2001
EU and the future
EU is not a nation state – and it is not the United States
of Europe
EU is on the road to the future – and it is still uncertain
where we will end
All European countries or a selection?
We have to find a way to create a new democratic entity,
that is neither state, IGO or a federation – we are
forming the future and creating a new “thing”
EU has achieved the most demanding goal already: No
new wars between member state in almost 70 years
The rest takes time – and you have that!
Disruptive technology
New Technology
Three steps
A: Doing the old in at new way
Combustion engine instead of a steam engine
Computers calculating large mathematic formulas
B: Doing something new that was prior not possible
Cars and a Lorries, Word processers, PC, spreadsheet,
photos, the Internet, video, automation, production robots
C: Society change
Suburbs, New distribution of the manufacturing process,
Globalization
Robots – artificial intelligence, 3D printers, New ways of
manufacturing
Globalization 3.0
Automation, robots and higher efficiency in
production lines in
We will still manufacture goods in the US and in EU
Less and less work costs in the final cost of the
goods
New technology replacing man power – but also
assuring industrial jobs and the manufacturing
industry in the future
Globalized lines of production with critical parts being
made in Europa and the US
Six Generations
Baby BoomersBorn 1940-54
Post war generation –
educational boom
Reinventing every phase of life
Rock, beat, soul
Tech: The pill
Generation Jones
Recently discovered
Large generation
Design, ethics, idea
Against divorce, pro family – tech: Stereo set
Born 1955-67
Generation X
The so-what generation
Small after the pill
Selfcenteret, extrovert
Personal succes, Video, workaholics, love brands
Born 1968-79
Generation Y
The smallest gen.
Fun shoppers, great social skills, Myself inc., situational consumption managing many choices
1980-89, PC, cell-phone
Generation Z
Between war gen.,
Project & trophy kids
Be famous, groups based
Digital natives
Born 1990-2001
New Millenium
After 9-11 generation
Cultural homogenization
EU as native soil
Wi–Fi (Wireless internet)
Født 2001 - 2013
Babyboomers
born 1940-54
The huge post war generation in the western world
This generation is much better educated and has
much more money & wealth compared to earlier
generations
Digital immigrant – the technologies that they are
familiar with is the pill, the television and the
telephone
Work life – They like collective system (Europeans)
that ensure that everybody is treated equally
Born 1955 - 66
More conscious and cynical consumers and employees
Design, ethics, idea
Anti - divorce, like family values, society is important
Rebuilding the family and the family house
Interrail- generation
Status, position and money
A successful life is family, career and
Leisure – all together – a balanced life
Generations X
born 1967- 1977
The first generation after the pill – kids their parents
really wanted
The individual way and self-centered generation
Brand enthusiasts
Workaholics – personal succes and status
Results and salary
Flexibility
Shopping in box shops
…but more at more at net shops
The Young families
(Generation Y )
Dad is a caring and loving person and he plays with the kids on the kitchen floor
A new kind of family – not only mom as the centre
Want to do everything on the internet
Among Peers – love peers and peer review
Do not understand texts written by a person over 50
Lounge and chill
First video producing generation – love selfies
Facebook is a place to post your profile – not your life
B, X og Y på
arbejdspladsen
Generation Z
Socialization: Kindergartens
Inhabitant of the internet and internet shopping malls: The digital natives Can´t remember a life without a PC and a cell-phone
Let´s find the best price of a product world wide
Without the cell-phone ”I feel Naked”
Social networking is a must in life
Personal recognition for what I say or do What´s in it for me !
Personal style over Brands Loves to create their own products, music, way of doing things
”Born digital”
Almost born and living on-line! (smartsphones all day
and night)
Socialized to individual and personal approach from
parents, teacher and employers.
Among Peers – peer evaluation
Sharing is caring, rating and tracking
www.youtube.com, www.facebook.com,
www.instagram.com, www.snapchat.com
The digital way – news, culture, information's,
shopping, music and chatting.
Multitasking……but
Jesper Bo Jensen
Fremforsk
- Centre for Future Studies
Balticagade 15, st. th.
8000 Aarhus C
T +45 86 11 47 44
M +45 20 67 45 00
www.fremforsk.dk/en