The Why of ClothesThe Why of Clothes

Chapter 1Chapter 1

http://allpsych.com/personalitysynopsis/maslow.html

Protection-physicalProtection-physical

• Protection for the bodyProtection for the body• Weather – hot, cold, rain, snow, sun, windWeather – hot, cold, rain, snow, sun, wind• Environment – dirt, insects, sharp objects, Environment – dirt, insects, sharp objects,

germs,germs,• Occupational hazards – acids, lint, fumes, Occupational hazards – acids, lint, fumes,

chemicals, radiation, fireschemicals, radiation, fires

Safety - SecuritySafety - Security

• Protection from danger Protection from danger • Bullet proof vestsBullet proof vests• CamouflageCamouflage• Reflective gearReflective gear• Helmets, padsHelmets, pads

Identification - belongingIdentification - belonging

• Establishing who someone is or what Establishing who someone is or what they dothey do

• Uniforms – outfits or articles of clothing that Uniforms – outfits or articles of clothing that are alike and specific to everyone in a certain are alike and specific to everyone in a certain groupgroup

• Dress Code – clothes that fall with in a certain Dress Code – clothes that fall with in a certain range of options acceptable according to range of options acceptable according to written or unwritten ruleswritten or unwritten rules

• Peer associationPeer association

Status – self esteemStatus – self esteem

• His or her position or rank in His or her position or rank in comparison to otherscomparison to others

• Recognition, prestige, social acceptance, peer Recognition, prestige, social acceptance, peer approvalapproval

• Designer labels/haut coutureDesigner labels/haut couture• High end jewelryHigh end jewelry• Insignias or emblemsInsignias or emblems

Modesty - esteemModesty - esteem

• The covering of the body according The covering of the body according to the code of decency of that to the code of decency of that societysociety– GenerationalGenerational– SituationalSituational– CulturalCultural

Adornment - actualizationAdornment - actualization

• Decoration, adding beautyDecoration, adding beauty– Beauty is a quality that gives pleasure Beauty is a quality that gives pleasure

to the senses (visual)to the senses (visual)• Enhances psychological feeling of well-beingEnhances psychological feeling of well-being• Use of creativityUse of creativity• Expression of individualityExpression of individuality

VALUESVALUES

• Ideas and beliefs that are Ideas and beliefs that are important to an individualimportant to an individual

• Motivation for a person’s actionsMotivation for a person’s actions• Basis of decisions, lifestyle, and Basis of decisions, lifestyle, and

code of ethicscode of ethics

ATTITUDEATTITUDE

• Individuals feeling or reactions to Individuals feeling or reactions to people, things or ideaspeople, things or ideas

• Formed from valuesFormed from values

PersonalityPersonality

• The total characteristics that The total characteristics that distinguish and individualdistinguish and individual

Conformity vs. Conformity vs. IndividualityIndividuality

• Conformity – obeying or agreeing Conformity – obeying or agreeing with some given standard or with some given standard or authorityauthority

• Individuality – self expressionIndividuality – self expression