the white site - weisser beton · the white site copenhagen county's ... since 2004, the...
TRANSCRIPT
June 2005/2
THE WHITE SITE
Copenhagen County's new senior high school in Nærum, is a result of an open architects’ competition held in 2000.
Contemporary educationin contemporary concrete
Flawless surfaces with AALBORG WHITE® based SCC
DRAGON GATE
Diamond Masonry – a faster, better and cheaper solution
Contemporary educationin contemporary concrete
Flawless surfaces with AALBORG WHITE® based SCC
DRAGON GATE
Diamond Masonry – a faster, better and cheaper solution
AALBORG WHITE® is white cement –made from nature’s own raw materials,refined by supreme technology, andused for beautiful and functional solu-tions.
Aalborg Portland A/SRørdalsvej 44P. O. Box 165DK-9100 AalborgPhone: +45 98 16 77 77Fax: +45 98 10 11 86E-mail: [email protected]: www.AalborgWhite.com
Editorial group:Brian Schou Nielsen, Chief EditorLine Renée Thellufsen, EditorHans Bruun Nissen, Editor
Circulation: 1900
AALBORG WHITE®
is a trade mark registered by Aalborg Portland A/S
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Building factsArchitect: Dall & Lindhardtsen A/S
Year completed: 2003
Building owner: Copenhagen County
Address: Nærum Hovedgade 302850 NærumDenmark
Contemporaryeducation incontemporaryconcrete
Contemporaryeducation incontemporaryconcrete
Contents:Page 2
Contemporary education in contemporary concrete
Page 7
A colouring concept with unlimited possibilities
Page 8
Flawless surfaces
Page 9
Second victory for PRB
Page 10
Diamond Masonry
Page 12
Queensland homes
Page 13
DRAGON GATE
Page 14
An exclusive supplier in Balkan
We welcome Larry Rowland and Gary Milla
Page 15
AVAS’ new logistic premises
Page 16
Syria – a great success
A journey to the world of AALBORG WHITE® and Sinai White Cement
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Copenhagen County's new senior highschool in Nærum, a suburb ofCopenhagen, is a result of an open archi-tects’ competition held in 2000. The buil-ding is located in the centre of Nærum’sbusiness area.
The fundamental architectural ideabehind the building is a compact buildingwith all classrooms and study centerslocated around a large central space – thesquare. This structure allows education totake many different forms. The architec-ture therefore reflects modern education,
and our world of constant change, whichcannot be forced into static educationaland teaching situations.
The large square, which is a multi-pur-pose room with a high roof, contains thecommon functions of a canteen, libra-ry/study center and lecture halls. Thesquare is encircled by buildings/class-room clusters on three floors, on threesides of the square. On the fourth side isthe main entrance.
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Slender floating terrazzo steps of black body coloured concrete based on AALBORG WHITE®.
Calm educational environment
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The classroom clusters, all internal constructional units and supporting constructions are made of sand coloured concrete elements all basedon AALBORG WHITE® cement. Theconcrete surfaces all have shutteringboard textures. The texture has beenproduced by laying special plasticmats with a wood structure at thebottom of the steel moulds.
The study areas/centers are in the cor-ners between the heavy classroomclusters and the light glass facadestowards the square. The study centersface the square and receive daylightvia the square's skylights.
The senior high school's layout givesshort connecting routes and a func-tion based zoning, from the square'sactive and recreational zone via thedecentralized study centers to thecalm educational environment of theclassrooms and the library.
The external expression is characte-rized by the light and fragmentedexternal climate screen, which is con-structed as a cladding of 22 mm heattreated pine and drips of aluminumand creates a fine contrast to theheavy and calm concrete constructioninside the building. This creates aninterplay between wood and con-crete – a well balanced and vibranthigh quality material-aesthetic expe-rience.
The combination of a light externalscreen and a heavy inner core givesthe building a very comfortable natu-ral indoor climate which requiresminimum energy consumption forartificial heating and cooling.
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The high school’s concrete panels withthe expressive wooden texture.
of AALBORG WHITE®
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A colouring concept with unlimited possibilitiesAALBORG WHITE® cement provides aninnovative solution for ART CONCRETEthrough creating naturally colouredyet economical floor finishes. Artconcrete is a colouring concept forAALBORG WHITE ® concrete surfaces.A specially made solution is appliedto the AALBORG WHITE® cement sur-face that impregnates the concrete,forming a variety of permanent colours.
The colouring concept can be appliedexternally and internally to walk-ways, entrances, driveways, livingrooms, bathrooms, patios, high traffic areas and even vertical sur-faces. Applying art solution to white portland cement can create animpressive signature with brightercolours, a more flexible colour crea-
tion and a durable and permanent colouring for any kind of concreteapplication. It will not chip, peel orflake. What is, however, a little bitspecial with this concept is that youcan also create your own styles, patterns, pictures and shades by mixing and matching the availablecolours. You can even create diffe-rent colouration patterns on thesame job with this concept.
In Malaysia, a number of art concretedesigns have been added to AAL-BORG WHITE® cement. This includesart concrete on a white concretefloor at the Ipoh InternationalSchool, art concrete on a pre-cast terrazzo and art concrete on a whitemortar panel.
Flawless surfaces with AALBORG WHITE®
based SCC
The surface of road barriers normally exhibits blowholes to some extend, as seen on the left. Using thedeveloped SCC, the customer now obtains a perfect surface finish each time, as seen on the right.
RDC Research and Development Center
Guidelines for the development ofwhite Self Compacting Concrete orSCC were published in the folder”AALBORG WHITE® based Self Com-pacting Concrete” in 2004.
Since 2004, the expertise at RDC andthe principles described in the folderhave been used to support customersdeveloping AALBORG WHITE® basedSCC‘s for a variety of applications.
Most recently, an AALBORG WHITE®
based SCC was developed at RDC to provide a consistent high qualitysurface finish on white road barriersfor the M3 freeway project nearCopenhagen.
The developed SCC mix was origi-nally intended for pumping and trialcastings. However, it has proven thatit can produce flawless surfaces whenpoured as well.
For more information, download thefolder ”AALBORG WHITE® based SelfCompacting Concrete” free of chargefrom www.AalborgWhite.com, pro-duct information publications section.
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239.218_White site_juni_enkeltsidet 14/06/05 13:52 Side 8
Second victory in a row
Aalborg Portland's white cement custo-mer PRB has again won the ”VendéeGlobe” yacht race. The single-handedround the world race is held every fouryears and starts from Les Sablesd'Olonne, south of Nantes in France. This
was the fifth Vendée Globe. It is a non-stop round the world race, going aroundthe Antarctic and returning to Les Sablesd'Olonne. The 60 foot monohull boats,which are 18.28 m long, 5.55 m wideand weigh 8.5 tons, are crewed by justone person.
PRB's boat won with the time of 87 days10 hours 47 minutes and 55 seconds,which is more than 5 days faster than theold record set by the same boat in 2001.
This time the boat was skippered by the33-year-old Vincent Riou. When he crossedthe finish line in the harbor at Les Sablesd'Olonne on the night of 3 February, hewas welcomed by a special firework displayand by 10,000 enthusiastic spectators who
had been following the exciting race.
It is the first time that the race has beenwon by the same boat twice. This is animpressive achievement as the winningboat is ”old” and was not designed forthis year’s race.
Vincent Riou felt very privileged to havebeen chosen to sail the boat in this race,which many call ”the Everest of yachtracing”. He would have been satisfiedwith just competing as successfully aswas possible. And now, just back on landagain, he has declared that he is ready toparticipate in the race again in four yearstime.
About PRB:PRB has purchased AALBORG WHITE® fromAalborg Portland for 10 years. PRB is one of thelargest mortar producers in France and havetheir own silos at the harbor in Les Sablesd'Olonne, where they regularly receive shiploads of around 3,000 tons. PRB's marketing isclosely linked to their racing yacht.
PRB was established in 1975 and continues itsstrong growth with impressive speed.
Pictured are President & CEO Jean-JaquesLaurent, President & CEO Søren Vinther andArea Sales Manager Helle S. Nørgaard.
Family
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Diamond Masonry – a faster, better and cheaper solution
A white cement mortar product basedon AALBORG WHITE® is being marke-ted in the Philippines under the nameDiamond Masonry. The product is usedas a final surface treatment for brickand concrete before surfaces are painted.
In the Philippines, surfaces traditionallygo through a series of processes beforewalls are finally painted. UsingDiamond Render saves both time andmeans lower material costs than thetraditional method. The treatment canalso be completed much faster, soshortening construction times.
Diamond Render is used as a cheaperversion of skimcoat. A certain amountof filler and additives are added to thecement which gives much greater resistance to drying out cracking thanpure white portland cement.
At the Westgrove Heights project inSta. Rosa, Laguna, Philippines, thearchitect was so impressed withDiamond Masonry that he specified itfor all wall finishes. Lower walls weretop coated with pastel colours afterDiamond Masonry plastering whilethe upper walls and ends were pureDiamond Masonry in white.
[email protected] /[email protected]
Westgrowe heights, Sta. Rosa Laguna. A prestigious building where Diamond Renderhas partly been used as a base for painting andalso has been left unpainted, as can be seenfrom the upper part of the small tower.
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Building factsName of project: Westgrove Heights,
Philippines
Owner: Ayala Land, Inc.
Developer: Ayala Land, Inc.
Architect: Marcos De Guzman, Jr.
Contractor: Will Decena
Date of completion: On-going
The Australian domestichousing industry has em-braced AALBORG WHITE®
cement as an aestheticallypleasing alternative to local cements. In Australia’snorthern state of Queens-land, affectionately known
to the locals as ”The Sunshine State”,the emphasis is on bright and fresh colours.
Aalborg ”Bricklayers White Cement”gives architects and builders the ability toemphasize the style and colour of claybricks by creating a beautiful contrastwith the pure white cement mortar. Inthe rapidly growing suburbs aroundBrisbane, the construction industry has
seen an explosion of multi-dwelling housing estates. Architects, builders andpotential home owners are looking forproducts that will give their structuresindividuality. Aalborg ”Bricklayers WhiteCement” is now fulfilling their require-ments as locally produced cements areonly available in grey or ivory.
In the Darling Downs area west ofBrisbane, about twenty-five houses amonth are built using AALBORG WHITE®
cement as the premium ingredient in thepure white mortar. Potential home buil-ders can now see the aesthetic benefitsof using this products and are deman-ding the brilliance of Aalborg”Bricklayers White Cement” in the con-struction of their homes.
Queensland homes with beautiful contrasts
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Metro Clark Homes. The walls have a fine, uniform white surface ready for the final layer of paint. The painted houses are shown in the photo.
Building factsName of project: Metro Clark Homes
Location: Mawaque, Mabalacat, Pampanga, Philippines
Developer: HausLand Assets & Realty
Architect: Rene Sotero
Project Manager: Eng. James Aguas
Continued from page 11
Another project run by the same devel-oper is the La Casa Nuevo, a mediumclass 300 housing unit project in SanFernando, Pampanga. Diamond Masonryis also used here for interior and exteriorwall plastering. In fact, HausLand Assets& Realty now specifies Diamond Masonryfor all its projects.
The style and colour of clay bricks creats a beautifulcontrast with the pure white cement mortar.
Building factsName of project: La Casa Nueva,
Pampanga, Philippines
Owner: HausLand Assets & Realty
Developer: HausLand Assets & Realty
Architect: In-house, HausLand Assets & Realty
Contractor: In-house
Date of completion: On-going
Several very large contractors have adopted Diamond Masonry. One exam-ple is the Metro Clark Homes project. A 1,000+ unit low to medium rangehousing project is located in Mawaqueabout 120 km north of Manila. DiamondMasonry is used in both the interior andexterior for thin plastering applications.The Developer, Haus Land Assets andRealty, opted to use Diamond Masonrybecause of its many advantages com-pared with conventional plastering.Aside from 50% savings on their wallfinishing costs, they are also at least onemonth ahead of schedule.
La Casa Nuevo. In the foreground is a paintedhouse and in the background the house is DiamondRender finished and ready for painting.
DRAGON GATEYou may have already heard the nameand wondered what it is?
Top: Jesper Sand Damtoft entering the Dragon Gate. Below: The first participants on Dragon Gate Basic Diploma.
Family
Dragon Gate is the name of the new AALBORG WHITE®
Academy, where the global AALBORG WHITE® organiza-tion can provide teaching and training on topics such asbranding, communication, strategies etc. etc.
The first two Dragon Gate Basic Diploma courses havealready taken place, one for a mentor group and one fora cross-organizational Aalborg Portland group. As thename implies, participants coming to Dragon Gate shouldbe ready for change. They can expect a journey into chaos,darkness and the unpredictable before finally coming outon ”the other side” to a new order with new competenci-es and new knowledge. The knowledge, the competenci-es and the experiences that you acquire at Dragon Gateare not just vital if you are going to take part in globalcompetition. They are also crucial for ensuring that we allwork towards the same goal and in a way that we knowmakes a positive difference. Dragon Gate therefore alsofunctions as a knowledge sharing forum where partici-pants can learn from each other so that we can maintainand strengthen our position as market leader in whitecement.
The Basic Diploma is designed to create a joint understan-ding of our mission, vision, core values, market roles andstrategies, that everyone has the same start point for ourwork towards our joint goals. The Diploma’s focus is onmaking concrete communications tools available to ourglobal organization and on inspiring and assisting in ourorganization’s development. And it is about understan-ding the importance and the significance of AALBORGWHITE® being a Premium Brand.
We look forward to holding Dragon Gate Basic Diplomacourses for the global AALBORG WHITE® organization.
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An exclusive supplier of AALBORG WHITE® in the Balkan market
Family
We welcome Larry Rowland
[email protected] /[email protected]
Larry Rowland has accepted the positionof Manager, Marketing & TechnicalServices – Lehigh White Cement Com-pany, effective June 1 2005.
Larry received a B.S. degree in BusinessAdministration from the University ofPhoenix in 2003. He is currently a Directorof the Northern California and WesternNevada Chapter of the American ConcreteInstitute. He is LEED accredited and holdscertifications from various associations,including CSI, NRMCA and ACI.
Larry began his career in the constructionindustry in 1987 as a project engineer/estimator and was later employed byRMC Lonestar as a Cement SalesRepresentative. In 1999, he joined theWhite Cement Division of LehighCement Company as Technical SalesRepresentative for the West Coast.
Larry will replace Ray Pisaneschi, whorecently retired. We would like to take theopportunity to thank Ray for a year-longdedicated and inspiring cooperation. We wish him gold luck in his retirement.
Larry Rowland,Manager,Marketing &TechnicalServices
…and Gary Milla as well
Gary Milla will assume the position ofVice President, Sales & Marketing –Southeast for the Lehigh’s White CementDivision, effective July 1.
Gary received both his Bachelor’s andMaster’s degrees in Civil Engineering atthe University of Waterloo in Ontario,Canada.
Gary previously worked for St. MarysCement in Detroit as Marketing andTechnical Services Manager. He latermoved to Atlanta to join Blue CircleCement as Regional Sales Manager andDirector of Masonry Marketing, wherehe was responsible for national masonry
strategy and marketing. Upon Lafarge’sacquisition of Blue Circle, Gary becameDirector of Specialty Products, responsi-ble for marketing and strategies forAntique White cement sales and WhiteCement purchases.
Gary is a member of the PCA WhiteCement and Masonry Subcommittees.In 2002, he received a PCA PromotionProgress Award for work in Residentialpromotion in the Michigan and Georgiamarkets.
Gary brings a wealth of expertise toLehigh. We welcome Gary and wish himwell in his new position.
Gary Milla,Vice President,Sales &Marketing
Photo: from the left - Bogdan AÏman, companyagent - Eng. Ladislav Dolansk˘, company agent,Avas Export-Import s.ro. - Eng. Jaroslav Michalík,company agent, Avas Export-Import Slovakia, s.r.o.
After its success in the Czech andSlovakian markets, Avas Export-Importhas decided to open a new branch officein Slovenia. The opening of the newcompany in a part of Europe which is sofar from the production plant in Aalborg,Denmark was made possible by highfunctional logistics and followed detailedevaluations of all the possibilities forwhite cement sales. The new company’smain objective is to promote the qualityof white cement in all concrete tech-nologies, not only in Slovenia but also inother former Yugoslav countries.
The future success of the companydepends on finding a good businesspartner with a lot of experience in thisarea and a thorough knowledge of thebusiness environment in the BalkanPeninsula.
That is the reason behind the new companybeing set up in cooperation with thecompany Zarica. The new company istherefore called Avas Export-Import - Zaricad.o.o. with its base in Krajk in Slovenia.
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AVAS’ new logistic premisesAVAS EXPORT-IMPORT spol. s.r.o. opened the first section of its newlogistic premises. The company hasrepresented Aalborg Portland A/S inthe Czech and Slovakian market since1998. AVAS EXPORT-IMPORT s.r.o.,being a supplier of white cement to producers of concrete products, plasters and jointing materials, natu-rally used AALBORG WHITE® cementin the architecture of their new buil-ding. The AALBORG WHITE® logo wasincluded in the building’s entry hallas a permanent sign of the successfulcooperation with Aalborg Portlandand of the extension of this coopera-tion into the markets of EasternEurope.
GlowstoneA unique product called Glowstonewas used in the new Avas Export-Import s.r.o. administrative building.Glowstone, which are stones thatglow in the dark, is a synthetic aggre-gate based on photoluminescent pig-ments and was used as a surface coa-ting on stairs and to a small pool asboth a decorative and also safety ele-ment. When Glowstone is exposed tolight sources, it can glow all nightwithout recharging. Today, AvasExport-Import is the only Europeanproducer of the products which origi-nates from Australia.
The AALBORG WHITE® logo was included in the building’s entry hall.
Family
AALBORG WHITE® is in rapid growth inthe Syrian market and this year will becoming the largest export market for AALBORG WHITE® from the SinaiWhite Cement Company. This result hasbeen achieved by working together with our very dedicated agent Al ShelliEstablishment who has put a lot of effortinto promoting AALBORG WHITE® inSyria.
To support this growth in Syria, the SinaiWhite Cement Co. and Al ShelliEstablishment together manned a standat the Buildex 2005 exhibition inDamascus. The theme of the exhibitionarea was ”Partners not customers”. Thestand area was split into two; one areafocusing on AALBORG WHITE® cement,its history and the companies behind it,the other area being manned by two of
Al Shelli Establishment customers, whoshowed AALBORG WHITE® based pro-ducts and applications.
Buildex 2005 was well organized andvisited by a large number of manufactu-res, traders, distributors and engineers.
Syria – a great success
A journey to the world of AALBORG WHITE® and Sinai White Cement
During the first AALBORG WHITE® annu-al seminar for the Middle Eastern andMediterranean partners on 5th – 9thJune at Aalborg Portland in Denmark, ourmajor distributors in the region wereintroduced to the AALBORG WHITE®
Universe, ”Snow Ball” marketing and ourstrategies – including our ”Get theMarket” and ”Grow the Market” strate-gies. It was a very fruitful seminar withlots of discussions, input and ideas beingexchanged.
Spirits were high at the seminar and ourdistributors used the opportunity to buildrelations across the region.
We are already looking forward to the2nd AALBORG WHITE® seminar for theMiddle Eastern and Mediterranean part-ners next year.