the when and who of user testing
DESCRIPTION
Frank West will give his thoughts on the `when and who` of user testing, how do we go about finding the right people and when do we actually need them? Getting the right user feedback can be the difference between a successful project and a failure but with a limited budget can we afford to be picky? The answer is yes!TRANSCRIPT
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@frankjwest
The when and whoof user testing
WF
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No teamNo budgetNo clientNo experience in the sector
... that people will pay for!6 months to build a product…
Setting the scene
FUser testing!
How can I be successful?
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The nameThe ideaBrandingFeaturesPricingJourneys
Every step of the way
When?
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Creating new features you can put in front of users every month
Agile
Develop for user testing
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The who depends on the when and what
Everyone!
Who?
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1. Create a short survey (up to 3 questions)2. Text everyone on your contacts list3. Post to social media4. Ask friends, family
Useful for testing a name or branding
General opinions
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Coffee shopsWaiting roomsSports hallsSwimming poolsCoffee morningsRace tracksSports eventsSports eventsParksBus stopsTrain stations
Know where your audience hang out
Persona matching
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Approach local businessesConnect through LinkedInFind events relevant to your product
People in the industry
The voice of experience
FFind someone really stupid and see whathappens
Bullet proof testing
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Be niceRespect peoples timeIf they aren’t interested then sell them a lawn mower
People love to feel appreciated
Remember
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@frankjwest
It’s up to you whatfeedback you use
WF