THE [WHAT] WE WANT

A SOAP OPERA FOR SOCIAL CHANGE

SOCAL SEXUAL HEALTH SUMMIT – THURSDAY,

FEBRUARY 12, 2015

TEXT QUESTION

• In 10 words or less, what do you think constitutes a healthy relationship?

• Text: 32491 and your answer to 37607

• EX: 32491 Lots of sex!

INTRODUCTIONS

• Elisabeth NailsAssistant DirectorArt & Global Health Center at UCLA

• Erin ManaloMPH CandidateUCLA Fielding School of Public Health

THE [WHAT] WE WANT

• The [WHAT] We Want is not your ordinary sex ed video and facilitation guide – it is a four-episode mini soap opera created by and for UCLA students, in collaboration with PCI Media Impact and the UCLA Art & Global Health Center.

• Based on students’ own experiences in college, and on research readily available on the topics of sexual assault and consent, the product is designed to engage students in conversations about urgent sexual health issues on campus.

THE [FUN] WE WANTEPISODE 1

ENTERTAINMENT EDUCATION• Audience can safely and collectively discuss

sensitive issues by talking about fictional characters

• Based on Social Cognitive Theory (Bandura)

• E-E uses characters to model consequences of behavior to

• promote socially-desirable behaviors

• dissuade socially-undesirable behaviors

Pervasive Popular Passionate

Personal Participatory Persuasive

Practical Profitable Proven effective

(Piotrow et al., 1997)

5 ELEMENTS FOR SUCCESSFUL E-E

CreativityTechnical Knowledg

e

Intervention

Context

Cultural Sensitivit

y

Time and Patience

(Singhal & Rogers, 2004)

STEPSValues grid

Character type

development

Character creation

Character map

Storylines by character

Create treatment

VALUES GRIDOPEN & RESPECTFUL DIALOGUE

EDUCATIONAL ISSUE NEGATIVE VALUES POSITIVE VALUES

What we want to changeThe ways we learn about sex (institutions and media) are set up to inhibit the conversation.

Negative characters of the dramaPractice: Slut shamingAttitude: Close mindedKnowledge: Misinformation about facts around sex

Positive characters of the dramaPractice: Open conversations of what you physically & emotionally want out of the act, continuing dialogue throughout sexAttitude: Sex positivityKnowledge: Accurate information about safe sex practices

THE [TALK] WE WANTEPISODE 2

THE [RESPECT] WE WANTEPISODE 3

DISCUSSION DEMO

THE [CHANGE] WE WANTEPISODE 4

STUDENT FEEDBACK

SOAP OPERAS FOR SOCIAL

CHANGE STUDENTS

“Participating in this course allowed me to obtain hands on experience. It was literally what we do in our core program planning and evaluation classes - but not abstract: it was real time, with real people, real limitations, budgets, and deadlines. Soap Operas for Social Change was probably the best course I took while at UCLA. This doesn't even begin to cover the knowledge and personal growth that a project like this forces you to take in and explore. When you are working with such a beautiful group of people dedicated to social change, exploring, and eliminating the "status quo" for the good of a community, you learn things that a classroom cannot teach you.”

--Brittnie Bloom, MPH ‘14Program Manager, San Diego State University

“I am 21 and I never had the proper sex ed. The readings from this class taught me so freaking much about STD's and safety

that I didn't know!!”

“Instead of being a nurse I'm positive that I want to stay in the realm of edutainment

and teach through art activism.”

FRESHMEN SCREENING OUTCOMES

Most students…

Really enjoyed the videos (n = 53, 86.9%)

Think friends/other students would benefit from an event like this (n =52 , 85.2%)

Learned something valuable from the event (n = 51, 83.6%)

Feel comfortable talking about these topics with friends / fellow students (n = 44, 72.1%)

FRESHMEN SCREENING OUTCOMES

Mutual Consent Holistically Healthy Sex Open & Respectful Dialogue

Tonight, I learned…

• the vagaries of consent, and agendas behind others' actions.

• how to put on a condom... in great detail.

• that it's really, really important to value myself.

• the importance of consent and the importance of talking to your partner.

• how to act like Nolan.In the future, I plan to…

• become a more aware bystander by recognizing situations where one person feels uncomfortable.

• make sure intoxicated girls are safe and to take care of my friends.

• get tested for STIs.• go visit the awesome Dr. in

Ashe Student Health Center.

• utilize the resources offered by the center.

• talk about consent with residents so we can end sexual assaults.

• discuss these issues with friends.

LESSONS LEARNED

• Facilitation guide: less is more

• Stakeholder engagement: Ashe Center PSA

• Strategies for dissemination

• National collaboration

HOW TO GET THE [WHAT] YOU WANT

Contact • Elisabeth Nails, e.nails@arts.ucla.edu

Screenings• www.artglobalhealth.org/twww• www.mediaimpact.org/production/the-what-we-want• www.tiny.cc/iwantthewhatwewant

Social Media• #thewhatwewant• Facebook / Twitter / Instagram: @thewhatwewant

Q&A