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1. Readership demographicsThe primary readership demographics for The Weekly Smart Shopper constitutessocial classes A, B and C. This forms the bulk of our clientele target market.2. Distribution: Smart shopper is distributed on a one on one basis in offices and businessestablishments in the city. Coverage spreads to, Westlands, Limuru road tovillage market,Mombasa road to city cabanas, Ngong road to the Junction, Industrial areaup to General Motors as well as CBD.(a) Copies also given to selected vendors who give them to members of thepublic upon purchase of any other newspaper.The vendors are located at Kencom, Uchumi Aga khan,Shop 100 Tommboya st, GPO, Development House, Meridian Hotel, Afya Centre all in the CBD. The Mall, Sarit Centre, Ukay centre in westlands, Adams Arcade, Prestige plaza,Community, Yaya Centre all along Ngong Road, Nakumatt Mega, ABC Place, Highridge© Drop Off Points include: Nairobi Water Company Head office, Setlack 2000in industrial area , Kemu and University of Nairobi populace(b) UPCOUNTRY: Kisumu , Machakos, Kiambu , Meru and Nakuru Counties respectively3. Print Copy: A quantity of 30,000 copies is distributed every week.4. Shelf Life: Long shelf life of 7 days5. Editorial: Quality, factual and relevant editorial.6. Smart Shopper is an eye appealing 24.5x35.0cm size magazine - easy foryour ad to be seen. The entire copy is full color.7. Smart Shopper weekly editions are posted on our website and issuu publishing portal

, Face book and other social networks dramatically increasing exposure to your ad for free.8. Smart Shopper prides itself on a professional, service oriented,customer focused staff with integrity.Volume of clientele reached out to: The average number of potentialclientele reached out to with a print count of 30,000 copies is an estimate of 600,000 readers in a week. We believe that Advertising is a fundamental tool in the realization of business growth and expansion, should be relevantly quantified.

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