the way to a consumer’s heart is through their feed
TRANSCRIPT
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@billyhayward
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everything has changed. everything is changing.
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Bad NewsWhat you are doing now will offer diminishing returns.
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Good NewsHarness social and there are HUGE opportunities.
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130+ Million
uniques monthly
75% of visits from social50% of visits from mobile60% are aged 18-34
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Bored-At-Work Network
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Nostalgia is Social
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Memes = Participatory Mass Media
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Memes = Participatory Mass Media
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Memes = Participatory Mass Media
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Memes = Participatory Mass Media
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1970 2014
There is a New Leisure Section
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BuzzFeed Evolves With Social
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3
Portals Search Social
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AOL World View:Book them and they will come.
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Google World View:Connect people with the information they need.
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Facebook World View:Connect people with their friends, and give them the means to communicate and express themselves.
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Homepages Don’t Matter Anymore
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Tech Has Consolidated Some Job Roles
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Social Content Has Come to
Advertising
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Ad Rates Per Thousand Views
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MUST RUN MORE BANNERS!!!
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Content & Context
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Nobody wants to hang out with this guy at a party.
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Think of Content as a Gift
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And... don’t do a Homer.
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Key Takeaways
People love news and entertainment storytelling more than ever.The new distribution system of social has been built.Content is king (again)!