the washington humane society’s fashion for paws

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Fashion for Paws Photo by Rich Kessler Sponsorship Opportunities May 2, 2015 | Grand Hyatt | Washington, DC 9th Annual Runway Show Benefiting the Washington Humane Society

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Fashion for Paws

Photo by Rich Kessler

Sponsorship OpportunitiesMay 2, 2015 | Grand Hyatt | Washington, DC

9th Annual Runway Show Benefiting the Washington Humane Society

9th ANNUAL

www.fashionforpaws.org

9th Annual Fashion for Paws® (F4P)

Runway Show: Who, What, When, Where!

The Washington Humane Society’s Fashion for Paws® Runway Show in

Washington, DC launched in 2007, raising more than $3.2 million dollars for

homeless animals so far and receiving a mass amount of national and regional

media coverage (please find attached media clips).

The Fashion for Paws® Runway Show will be held on May 2, 2015 at the

Grand Hyatt in Washington, DC. General admission tickets are $100 per

person, VIP tickets are $200 per person, and tables are available from

$3,000 to $10,000. Sponsors and Table Buyers are invited to the private

Sponsor and VIP Reception at 7:00 p.m. before the event begins at 8:00 p.m.

The Fashion for Paws® Runway Show features between sixty to eighty

illustrious personalities as the models, with many escorting fashionably dressed

dogs down the runway. Designer doggie couture will be ready-to-wag spring

2015. Women’s and men’s ready-to-wear spring 2015 apparel will be provided

exclusively by Tysons Galleria, home to the world’s most luxurious retailers.

Fashion for Paws® will feature an awards reception where we will present the

award for “Fashion for Paws® Model Washingtonian of the Year”, along with

other top fundraising models. The winners will be chosen based on who has

raised the most money in a friendly fundraising competition in the 12 weeks

leading up to this event. All models who raise more than $10,000 will be

included in the 2016 Fashion for Paws® Runway Show Super Model Calendar.

About WHS The Washington Humane Society’s (WHS) Fashion for Paws® raises vital funds to help thousands of homeless, lost, neglected and abused companion animals. Your company/brand will be heavily promoted for supporting this highly respected charity.

WHS FactsAs the only open-access shelter in the Nation’s Capital, WHS provides

comfort and care to over 43,000 animals each year through its broad range of programs and services including sheltering, adoption, spay & neuter, CatNiPP, Humane Law Enforcement, lost and found, human–animal therapy programs and Humane Education.

Fashion for Paws

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9th ANNUAL

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Our Impact

Reasons Why Fashion for Paws® is Worthy of Your Support

The Fashion for Paws® Runway Show is a high caliber, one of a kind, luxury

brand event that infuses the nation’s capital with cutting edge high fashion,

drawing an extraordinary crowd of Washington, DC’s top VIP’s, fashion and

animal lovers alike, all who fit your target audience. Due to its extreme success

since 2007, in the fall of 2009, WHS launched Fashion for Paws into a year round

fundraising and marketing program, raising funds and awareness through an

array of themed fringe events, product merchandising, sponsorships, individual

gifts, and social marketing/new media, in addition to this main annual spring

Runway Show.

In just 8 years the Fashion for Paws® Runway Show has taken Washington, DC

by storm, selling out each year, raising more than $3.2 million and generating an

incredible amount of national and regional media coverage, getting named as

the #1 Fashion Event in Washington, DC three years in a row!

Fashion for Paws® Press Clippings

As a sponsor, your name will be largely promoted and recognized along

with this high level event. Fashion for Paws® media coverage has included:

E!news, Elle magazine, Bloomberg, National Enquirer, US Weekly, Life & Style,

Guest of a Guest, People Magazine, USA Today, Huffington Post, Capitol

File Magazine, Washington Post Newspaper, Washington Life Magazine,

Modern Luxury/DC Magazine, Washington Business Journal, Washingtonian

Magazine, Georgetowner Newspaper, Downtowner Newspaper, BizBash

Washington Magazine, Fox WTTG, ABC7, NBC4, Mix 107.3, Hot 99.5, and

the DC Examiner Newspaper. To review all of the media coverage, please

visit: www.washhumane.org/F4Pnews.

See Our Video Clip: Please visit the Fashion for Paws YouTube Channel:

www.youtube.com/fashionforpaws

On The Runway

• 7 for all Mankind• Adeler Jewelers• Ann Taylor• Anthropologie• Aram• Basler• Betsey Johnson• Cartier• Cole-Haan• David Yurman• Ermenegildo• Intermix• Karen Millen• Lacoste• Liljenquist & Beckstead• Lily Pulitzer• MaxMara• Nicole Miller• Ralph Lauren• Saks Fifth Avenue• Siqin• Vilebrequin• Zenga• Hair and make-up by

Toka Salon & Spa

Our Impact

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In the News

9th ANNUAL

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Fashion for Paws® Sponsorship Levels

BEST IN SHOW (Presenting Sponsor $100,000—1 available)

• 3 VIP seated tables for 6 guests each (organization name on table)

• Title rights to the 2015 Fashion for Paws® Runway Show Event

• Opportunity for further promotion year round with the Fashion for Paws® Umbrella Program (for an addition $15,000)

• Right to have CEO/Spokesperson give remarks during event program prior to fashion show

• Name/logo on invitation, web site, all blog entries with link and on the 2016 Super Model Calendar

• Logo on step and repeat board

• Photo opportunity with celebrity models in front of step and repeat board with your logo

• Organization name referenced at all times with Fashion for Paws®

• 4 mentions by Master of Ceremonies during the event, name/logo displayed on web site, all press releases, newsletters, and e-mail blasts (email blast sent to 25,000+ people 2x leading up to the May 2, 2015 event)

• Your name/logo on all marketing collateral materials on site at Runway Show and on back cover of the program book

• Opportunity to have CEO/Spokesperson walk in the show as a model

• Full-page ad in the program book

Big Barker ($50,000—2 available)

• 2 VIP seated tables for 6 guests (organization name on table)

• Opportunity for further promotion year round with the Fashion for Paws®

Umbrella Program (for an additional $10,000)

• Name/logo on invitation, web site, all blog entries with link and on the 2016 Super Model Calendar

• Logo on step and repeat board

• 2 mentions by Master of Ceremonies during the event, name/logo displayed on web site, all press releases, newsletters, and e-mail blasts (email blast sent to 25,000+ people 2x leading up to the May 2, 2015 event)

• Your name/logo on all marketing collateral materials on site at Runway Show and on back cover of the program book

• ½ page ad in the program book

Event DetailsSaturday, May 2, 2015

Grand Hyatt1000 H Street NWWashington, DC Event Times: 8:00 p.m. - 12:00 a.m. Sponsor & VIP Reception: 7:00 p.m.

Runway Show: 9:00 p.m.

Expected Attendance1000

Why Sponsor?Fashion for Paws® isthe premiere event totarget affluent, welleducated, charityminded individuals.Cash and in-kindsponsorships underwriteevent costs.

Sponsorship

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9th ANNUAL

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Fashion for Paws® Sponsorship Levels

Top Dog ($25,000—3 available)

• 1 VIP seated table for 6 guests (organization name on table)

• Name/logo on invitation, web site, blog entries and the 2016 Super Model Calendar

• 2 mentions by Master of Ceremonies during the event

• Name/logo displayed on web site, all press releases, blog entries with link, newsletters, and e-mail blasts

• Your name/logo on marketing collateral on site at Runway Show and on back cover of the program book

• ½ page ad in the program book

Couture Canine ($10,000—6 available)

• 6 General Admission Tickets

• Name/logo on invitation, web site and all blog entries with link

• Name/logo displayed on all press releases, newsletters, and e-mail blasts

• Name/logo placement on F4P web site with link to your organizations web site and on back cover of program book

• Your name/logo on marketing collateral at Runway Show

• ¼ page ad in the program book

Haute Dog ($5,000—8 available)

• 4 General Admission Tickets

• Name on invitation

• Name/logo displayed on all press releases, newsletters, and e-mail blasts

• Name/logo placement on F4P web site, back cover of program book and blog entries

• Your name/logo on marketing collateral at Runway Show

• Business card sized ad in the program book

Friend of Fido ($3,000—10 available)

• 2 VIP Runway Show seated tickets (organization name on chairs)

• Name/logo on invitation and web site

• Name/logo displayed in all newsletters and e-mail blasts

Attendee and Supporter (Individual)

• Table of 10 (front row) $10,000

• Table of 8 (second row) $6,000

• Table of 6 (third row+) $3,000

• VIP Ticket $200

• General Ticket $100

Sponsorship

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Program Book Advertisement

Support the Fashion for Paws® Runway Show benefiting WHS by placing an

ad in the event program book passed out to the more than 1,000 attendees.

Program ads must be purchased by April 10, 2015 in order to meet the

printing deadline for the book. This program book will feature a photo and bio

on each model in the show; highlight previous Model Washingtonian of the Year

fundraising winners, as well as Runway Show sponsors and the animals and

programs that the funds raised will benefit.

Ad Details

Full-Page Ad Live area – 5.5 wide x 7 high (non-bleed) .................... $2,500

Half-Page Ad Live area – 5.5 wide x 3.5 high (non-bleed) ................. $1,500

1/4 Page Ad Live area – 2.75 wide x 3.5 High (non-bleed) .................. $750

Business Card Ad Live area – 1.37 wide x 1.75 High (non-bleed) ............... $300

Email four-color camera-ready ads to [email protected]

Advertise

9th ANNUAL

www.fashionforpaws.org

Sponsorship Focus

The Fashion for Paws® Runway Show features high profile individuals from

Washington, DC and beyond as the models on the runway. Notables involved

have included: Marie Osmond, E! News, Ashlan Gorse, Entertainer Val Kilmer,

Animal Planet’s Victoria Stilwell, Italian Ambassador Giovanni Castellaneta, Fox

News Channel’s Dana Perino and Courtney Friel, Animal Planet/ BBC’s Philippe

Cousteau, Bravo’s Real Housewives DC and CW/ VHI’s Paul Wharton,

DeepDish’s Arash Shirazi and ABC7`s Steve Chenevey, ABC’s Pamela Brown,

ESPN’s Lindsay Czarniak, PamelasPunch.com’s Pamela Sorensen, and Event

Chairman, MicroStrategy CEO, Michael Saylor.

Your company & brand will be heavily promoted for supporting a highly

respected charity.

Grand Hyatt Washington

Experience the upscale elegance of Grand Hyatt Washington, a full-service

Washington, DC hotel. Centrally located in the trendy Penn Quarter near popular

local attractions, Grand Hyatt Washington is ideally situated for leisure and

business travelers. Grand Hyatt Washington is a welcoming destination with a

host of world-class services and amenities. Our guests enjoy well-appointed

hotel rooms and suites, five delicious restaurants and bars, an indoor swimming

pool, 32 meeting rooms, wedding and event planning services, executive

business center, and convenient Metro Center access directly from our lobby.

Event & Venue

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Photo by Rich Kessler

9th ANNUAL

www.fashionforpaws.org

Previous Sponsors

9th ANNUAL

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Sponsorship Agreement __ BEST IN SHOW ($100,000) __ BIG BARKER ($50,000)

__ TOP DOG ($25,000) __ COUTURE CANINE ($10,000)

__ HAUTE DOG ($5,000) __ FRIEND OF FIDO ($3,000)

__ ATTENDEE (Individual) $_______

DetailsName of Company/Organization ______________________________________________________

___________________________________________________________________________________

Contact Person _____________________________________________________________________

Address ___________________________________________________________________________

City________________________________________ State_________ Zip _____________________

Phone_______________________________ Fax __________________________________________

Email ______________________________________________________________________________

Sponsor name as it will appear on printed materials _____________________________________

____________________________________________________ _____________________________ Sponsor Representative Signature Date

Please send completed form and mail check payment to:Emily MillerDirector of Special EventsFax: 202-723-5409 Email: [email protected]

Sponsorship

@fashionforpaws www.facebook.com/fashionforpaws

The Fashion for Paws® concept and language associated with the events description is copyrighted via the US Library of Congress and trademarked via the USPTO. Unauthorized use of the name, concept or rules without specific permission from Fashion for Paws/Washington Humane Society is prohibited and punishable by law.

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Fashion for Paws® c/o Washington Humane Society4590 MacArthur Blvd, NW, Suite 200 Washington, DC 20007