the war between kingfisher and jet airways
TRANSCRIPT
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Kingfisher Vs Jet Airways• Kingfisher is one of the
latest Airlines in INDIA.• Overall growth in year
2006-07 is 37%.
• Kingfisher acquired 46% share in Air Deccan.
• Domestic airlines poised to go international flights.
• Jet Airways is the experienced airline in INDIA.
• Overall growth in year 2006-07 is 16%.
• Jet airways acquired Air Sahara in 2006.
• Jet Airways already has domestic as well as international flights.
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Kingfisher Vs Jet Airways• In a short span of 2
years its market share has become 28% including Air Deccan.
• Personal in-flight entertainment in every seat.
• It was awarded the ‘Best New Airline Of the Year’ award.
• Already have training academy
• Jet Airways has its market share 31% including Air Sahara.
• Average entertainment services.
• Jet Airways won Double Honour Travel Trade Gazette Travel award.
• They are plan to start training academy.
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S.W.O.T. Analysis
• Market driver• Experience exceeding 14 year • Only private airline with
international operation• Market leader• Largest fleet size
• Loosing domestic market share• Old fleet with average age
around 4.79 years• Scope for improvement in in-
flight service • Weak brand promotion
• Untapped air cargo market• Scope in international service
and tourism
• Strong competitors• Fuel price hike• Overseas market competition
- Key Attraction - Key Problem
- Opportunities - Threats
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S.W.O.T. Analysis
• First airline with full new fleet of aircraft
• Brand image with Flamboyant Personality of Vijay Mallya
• Unmatched in flight service• Exclusive Terminal Share Deal• Route rationalization
• Service delivery to metros and other big cities
• Yet not in profit• High ticket pricing• High attrition in top brass
• Under penetrated domestic market
• International market
• Untapped air cargo market• Expanding tourism industry• Fleet size expansion
• Existing Operators• Infrastructure issue• Fuel price hike
- Key Attraction - Key Problem
- Opportunities - Threats
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P.E.S.T. Analysis
• License issue for international operation
• Infrastructural constraint• ATF price policy
• Rising income level• Reduced fare but yet not
enough
• Sound Pollution• Plane hijacking• 9/11 Incident
• Modernization of aircrafts• modern tehnology like CAT3
and ILS
- Political Issue - Economic Effects
- Social Effect - Technology Effect
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COMPETITORS ANALYSIS
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MARKET ANALYSIS
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Advertising and Branding
• Hoardings• Brand Ambassadors• Sponsorships• Event Organization
• Hoardings• Brand Ambassadors• Sponsorships• Event Organization
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JetLite• Second most experienced group• Jet Airways market share• Made Jet Airways as a biggest airline
• Decent facilities
Simplifly Deccan• India’s First LCC• Targetting Upper Middle Class Segment• Increased Kingfishers Flying Experience• Increasing Fleet Capacity to sustain load
• Delays and Breakdowns
• Bad Service
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Recommendations
• Concentrate Domestic Market
• Hire Big Brand Ambassadors
• Frequency of TV Advertisements• Vibrant Image
• Tie-Ups