Submitted To:Shahbaz Munir

Submitted By:Muhammad AlimMBA (E) 1.52151270

National College of Business Administration & Economics

WALT DISNEY COMPANY

Mr. Walt Disney and his brother arrived in California in 1923 to sell the cartoon Alice in Wonderland. Its first film was created in 1954—Treasure Island and in 1955 Disneyland Park opened. Now, more than 50 years later, the Walt Disney Company has grown and expanded into one of the world’s largest media and entertainment corporations in the world. They are structured as strategic business units consisting of Disney consumer products, studio entertainment, parks and resorts, and media network broadcasting. The Walt Disney Company headquarters are located in Burbank, CA.

5 Year Strategic Plan

Build an indoor theme Park and Resort in New York.

Improve advertising to promote entertainment which targets a more mature audience.

Remove the Interactive Media Segment.

Remodel and build new attractions in every Park and Resorts to stay appealing to

customers.

Improve advertising to promote entertainment

Buy a land in New York City

Create a customized/targeted media advertising plan for all segments

Expand Hong Kong Disney and research one new market

R&D into storytelling to kids through technology

Target 3 new markets and develop expansion plan around consumer products

Consumer research around the use of technology and need

Digitize content to utilize technology and lower costs

Create and bank marketing strategies and promotions to use during adverse conditions or

slow periods

Boost customer service in the parks as a way of besting competition without increasing

expenses.

plant cheaper entertainment options in smaller markets and emerging economies