the wadhwa group-real estate developers and builders in india
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builder profile text:: vaishnaviuchil
navinmakhija:
T H EW A D H W AG ROU P
the wadhwagroup isknown foritsluxuryresidentialandcommercial
spaces,andgoesthe extra miletoensuretrue customersatisfaction
TheWadhwaGroup,wasstartedin1969withthedevelopmentofVijayChambers
inGirgaon,Mumbai, andhasgrown tobeoneofthecity ‟smostrespectedrealestatedevelopers,
largelyduetotheinitiativesofVijayWadhwa,sonoffounderVasudevCWadhwa.Theyarenowin
theprocessofdevelopingresidential,commercialandtownshipprojectsacrossMumbaispreadacross
approximately1.4millionsquaremeters(15 millionsquarefeet),includingEliteatThane,Atmosphere
atMulund,theAddressatGhatkopar,AnmolFortuneatGoregaon,EvergreenHeightsatKalwa, Aquaria
GrandeatBorivaliandW54atMatunga.NavinMakhija,ManagingDirector,TheWadhwaGroup,says, “In
addition,someofourupcomingprojectsincludeanuber-luxuryprojectinPrabhadevianda
townshipprojectinPanvel.”
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NavinMakhija,
ManagingDirector,TheWadhwaGroup
Explainingkeycriteriafollowedinluxuryconstruction
andcommercialspaces,NavinMakhijasays,“Webuild
ourprojectswithpassionandtheutmostcare,andaimto
deliverthebesttoourtrustedbuyers.Allourcomplexes
areVaastucomplianttoprovidepeaceofmind,health,
successandprosperity.”Hegoesontoexplain,“OurUSPis
thedesignphilosophyof„Ventilit‟,basedontheelements
ofheight,lightandair.Wethereforeensurethatour
projectsaredesignedwithhugewindows toallow enough
sunlightintherooms,andcross-ventilationaswell.We
alsopursueapolicyofhavingahigherfloortoceilingratio
forlargerspaceswhich makeahomelookspaciousand
ensuresaholistic development.”
TheGroupalsoensuresthatthelivingandofficespacestheyd
esignallow
forflexibilityingrowthandareallequippedwithamenitiess
uchasjoggingtracks,
amphitheaters,gyms,clubhouses,banquethallsand
swimmingpools.
TheGroup‟sattentiontodetailcomesintoplayatall
stagesofprojectconceptionandexecution.NavinMakhijaexpl
ains,“Oursalesteamfirstconductsathorough
competitionstudy,which includesadetailedanalysisof
anycompetitor‟sconstruction,areaoftheirproperties, pricing
strategy,USPandtheamenitiesalongwiththe
experiencetheyprovide.Thisisfollowedbyananalysis
conductedbytheBusinessDevelopmentteamto
determinetheviabilityoftheproject.Adetailedplanof
pricing,FSI,potentialoftheproject,developmentprocess
anddesignprinciplesischalkedout.”
Headds,“Ourliaisonteamthen
approvestheviabilityoftheproject;
andthisplanistakentoanapproving
authority forfurtherscrutiny.
Meanwhile, thedesignteammapsout
thestructureofthepropertyalong
withthedesignprinciplesthatwillbe
incorporatedandasoiltestundertaken
toanalyzethelandparcel.Allthisis
donetodeliverthebestandprovide
valueformoney withoutcompromising
onthequalityofourmaterials.”
Thelastyear hasbeenchallengingfor
therealtysegmentinIndia,andwhile
acknowledging that,NavinMakhija
pointsoutthattherehavebeensome
advantagesaswell.Heexplains,
“Demonetizationhashelpedtoprevent
investorsfrombuying real estatejust
toevadetaxandkeepblackmoney in
theeconomy.”Heisalsohopefulthat
thegovernment ‟seffortsintheshape
ofpassingtheGST(GoodsandServices
Act),andRERA(RealEstateRegulatory
Bill)willbearfruit,explainingthat,
“Oncethesebillsarelaw,therewillbe
fundamentalchangesandincreased
transparencyinoursector.These
reformswillwipeouterrantoperators,
reinforcebuyers‟sentimentsand
ultimately ensureaninvestor-friendly
market.Moreover,withtaxandother
monetaryincentivesgrantedtoaffordable
housing,wecanexpectarise
inaffordablehousingprojects.”
Thefuture,accordingtoNavinMakhija,
appearsextremelybright.Hesays,“The
real estatesegmenthasgonethrough
significant changesespeciallywhenit
comestoconsumer awareness.Buyers
aremoreawareoftherealtymarket,
withnumerousresearchoptions attheir
disposal;andwecanexpectthemin
futuretostrayawayfrommereluxury
tie-upsandbemoreinclinedtowards
value-for-moneyhomesequipped
withqualityamenities.Ithink
customerswillseektoreducetheirrisk
quotientandwillbekeen toinvest
withreputeddevelopers.Inturn,
developershavealsosteppeduptheir
performance,ensuringfasterproject
executionandbuildlong-lasting
relationshipswithbuyers.”
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Headds,“Astrikingchangein real estate
nowistheuseoftechnology.Withthe
Internethavinganaudienceofmillions,
developerscanusethistotheiradvantage.
Experiential Marketingisalsoafastgrowing
conceptusedbydeveloperstoattract
morecustomersandprovidethemwithan
engagingbuying experience.”
Besidesensuringaholisticlifestylefor
itscustomers,theWadhwaGroupisalso
committedtobeinggoodcorporatecitizens.
NavinMakhijaexplains,“OurCSRactivities
arenotlimitedtoeco-friendlyconstruction.
Inourquesttogivebacktosociety,webuilt
therenownedAryaVidyaMandirSchool, which
isanametoreckonwithinthe
field ofeducationandanoldagehome,
VasuDham,spreadover57,000 square
meters,Vrindavan,UttarPradesh,which
isequippedwithahospital,yogacenter,
dininghallanddaycarecenter. Wearealso
associatedwiththeAadhar oldagehome
inMumbai,whereweprovidefacilitieslike
clothingandmedicines.”
SpeakingoftheGroup‟sfutureplans,NavinMak
hijasays,“Westriveforperfection,and
wewishtocontinueprovidingonlythebest
ofthebesttoourvaluablebuyers,maintain
longrelationshipswithourtrustedclientele
andbuildmanymore.”
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