the village as the new corporate location platform village as the new . corporate location platform...
TRANSCRIPT
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The Village as the New Corporate Location Platform Panelists:
Phil Schneider David Grannis Scott Polikov, FAICP Moderator:
Brandon Palanker September 18, 2017
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IN THE BEGINNING…
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The Village: Center of Life and Commerce
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Image: Renaissance Downtowns
New Rochelle, New York
The Educated Workforce Demands Walkable Urbanism & Mobility Options
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PHIL SCHNEIDER PRESIDENT, SCHNEIDER STRATEGY
CONSULTING
Schneider Strategy Consulting LLC
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What Defines a Successful Talent Market?
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Ability to Develop Attract Retain
Sustainable
Creative
Education
Opportunities
Experienced
Diversity
Training
Innovative
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How Does Infrastructure Drive Economic Success?
Infrastructure projects create and sustain local jobs
Improves local quality of life
Increases property value
Improves business productivity
Attracts companies and talent
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The Four Pillars of Business Attraction Success
Talent/ Workforce
• Develop •Educate •Train
• Retain •Living
Conditions •Growth
• Attract •Opportunity •Quality of Life
Infrastructure • Highways • Rail • Ports • Power • Water • Broadband • Fuel • Real estate
Finance • Grants • Credits • Bonds • Loans • TIF • Venture
Capital
Governance •Transparent •Responsive •Efficient •Accountable •Inclusive •Effective
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The Four Pillars Operating Together Support and Sustain Local Economic Growth
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MOBILITY CHOICE: A SERVICE PLATFORM
CREATING SUSTAINABLE EMPLOYEE MOBILITY
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PROBLEM/INFRASTRUCTURE
Old & poorly maintained infrastructure…
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PROBLEM/INFRASTRUCTURE
No safe pedestrian
or bicycle network…
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No transit…
PROBLEM/INFRASTRUCTURE
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OS PROBLEM/LOTS OF CARS
Single-occupant vehicles…
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A push for more and more and more
parking…
OS PROBLEM/PARKING FOCUS
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Our mobility options aren’t as robust as
what is needed and generally don’t provide
an exceptional guest experience.
People want more choices, to be treated
with respect, and to enjoy a good mobility
experience.
OS PROBLEM/MOBILITY CHOICES
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People are losing money…the combined
cost of housing + transportation is
eating up over 50% of median income in
most major US cities…
OS PROBLEM/EXPENSE
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21st Century, multi-modal
infrastructure improvements
OBJECTIVES/UPDATED INFRASTRUCTURE & MOBILITY CHOICES
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Develop mobility that:
• Is data-driven to reach target
demographics
• Provides people with a “mobility
experience” that is exceptional
• Saves money, time
and frustration
OBJECTIVES/CREATE MOBILITY CHOICES
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Data is foundational to understanding the
patterns that underscore
exceptional mobility design.
APPROACH/DATA
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A data-driven approach enables an understanding of the Origin & Destination
(O&D) of trips and identify the “low
hanging fruit” that instructs the design
of mobility choice strategies.
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APPROACH/CHOICES
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Service (Intangible)
Ralphs
United Airlines
Nokia
Experience (Memorable)
Whole Foods
Virgin America
Apple
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APPROACH/CREATE EXPERIENCES
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reserve a seat / book a ride / locate bike-share / add funds / real-time info
track trips / unlock a car(share) all with this
APPROACH/EMPLOY TECHNOLOGY
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App-based reservation home-to-work luxury shuttle system equipped with Wi-Fi, electronic entertainment, refreshments and concierge service. Program pilot for 10 months with Mercedes Benz & Rancho Mission Viejo resulted in request to homeowners association to fund the service for area residents.
TRY STUFF/RELEVANT PROGRAMS
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TRY STUFF/RELEVANT PROGRAMS
LAX Employees 43,498 validated badged
employees
31% live within 5 miles/53% within 10 miles of LAX High concentration within 1 –
3 miles, located within SB 535 Disadvantaged Communities
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TRY STUFF/RELEVANT PROGRAMS
17,417 LAX employees
live less than 1mile from Metro Line
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TRY STUFF/RELEVANT PROGRAMS
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TRY STUFF/RELEVANT PROGRAMS
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Scott Polikov, FAICP
Gateway Planning & GP Development
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It’s about Connectivity
The Old Economics of Place The House of Medici
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It’s about the Village (housing and diversity)
• Canada gets it
• The U.S. back to the future
• Value Capture- setting up generational reinvestment
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CityLine- intersection of rail and highways in DFW
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Lack of planning, conventional zoning was unrealized
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Development Strategy
Create value/reduce risk for sale to vertical developers
What is municipality’s roles in adding value?
Weaving zoning, infrastructure and incentives
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Mutual issues/opportunities for Owner and Municipality
Another “development deal” or Eco. Development
Facilitating adjacent owner cooperation
Securing value capture
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Form-based to drive and maintain value
Conventional Entitlement
Form-Based
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Initial concepts based on market analysis for live-
work-play to calibrate FBC
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Cooperative Form-Based Plans and Codes
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FBC aligns building-frontages and walkable streets
TOD Street Type ‘A’
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State Farm looking for new headquarters site
State Farm Build-To-Suit requirements
Highway access and transit convenient
Live-work-play for employees
Low risk entitlements (shovel ready)
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KDC purchases FBC Entitlement and Tax Increment for BTS
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The Cafeteria Factor
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Opportunity for HR Investments
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PHIL: [email protected] Siteselectorsguild.org DAVID: [email protected] pointcpartners.com SCOTT: [email protected] Gatewayplanning.com BRANDON: [email protected] 3BLstrategies.com