A new management technique and

enemy to revenue managers

By: Alexandra Humnicki, Raphaelle Levet, Floriane

Brette, Yacine Sadaoui,

An I-phone application in 2011

For last minute hotel room bookings

With preferential room rates

Booking times: 12.00pm - 2.00 am

Available in France only

Prices decrease „live‟ cent by cent between

12.00 pm – 2.00 am

Discounts from 20% - 70%

"The longer you wait, the less you pay"

Advantages Disadvantages

A room at a cheaper

rate

Very fast booking

(less than 1 minute)

Up to 70% discount

No competitor

Optimize occupancy

rate for hotels

Risk of not having a room- requires plan B incase…

Not for the faint hearted

No choice of rooms- for customer

Requires more organization & communication

Must pay immediately online

“Last time I used it in Toulouse, I was very

satisfied. My reservation was 10 minutes

before arrival and in a 4 * hotel”

“Be careful with this app, as some hoteliers

are not informed well and refuse bookings

through this app”

“I don‟t think prices are more competitive

than other sites such as booking.com”